Whether you have your own business or not, managing your online reputation is imperative in today’s highly Internet savvy world. The things you said on social media will haunt you for the rest of your life if you’re not careful. Something you said innocently as a teenager might still be out there and come up if an employer searches for you. Thankfully, you can manage your online reputation if you know what to do.
Blogging What You Want People to Know
Practicing daily blogging is a good way to keep your name and brand in front of readers and on top of search engine results. A blog post doesn’t have to be long, or in-depth to be effective. You simply need to know why you are writing it, to whom you’re writing it in order to be sure that you choose topics related to your niche of importance to your audience.
Use Article Marketing to Educate Your Market
Article marketing isn’t dead, it’s just changing. It’s still an important way to get the word out about your brand. It’s a good way to educate your market about the need for your products and services in general. For instance, if you sell a specific moisturizer you might write articles about caring for the skin, and what types of ingredients are good and bad for the skin. Let your bio at the bottom of the articles lead them to your product.
Use Social Media Strategically
Be careful on social media. Use it strategically. If you’re on Facebook sharing away with your friends and relatives be sure to check and double check your privacy settings. You don’t want something innocent there to corrupt your business message. Keep business and your private life as separate as possible. In other words, don’t over share. Share enough, but keep it simple. You don’t have to share pictures of yourself at your high school reunion drinking Jager shots with business associates.
SEO Gets You Found
Search engine optimization is more important than ever. You may wonder what it has to do with your online reputation but if no one can find you, you’re not going to have a reputation at all. Keep up to date on new rules as they become available. Each search engine tells you in no uncertain terms how to optimize your pages for best results. Follow what they say and you’ll get better results. You can also use a service like HubSpot’s Marketing Grader to find out how well you’re doing.
Google Alerts for Monitoring
Use Google Alerts to set up a notification to your inbox any time your name, brand, product or any keyword you want is mentioned on the Internet. This is a great way to monitor your business buzz as well as stay ahead of the game when it comes to new products and services. Google Alerts is a great way to keep informed on any topic you choose.
Bury Don’t Erase
When you find information about yourself you’d rather people not have, it’s important to seek to bury the information rather than erase it. It can be very difficult to erase information, especially if it’s true. Even slanderous information can be very expensive to get rid of and won’t always work. The best course of action is to bury the information with great search results, if the information you don’t want people to see is on page four, it’s going to be almost nonexistent anyway.
This advice might seem counter to the advice above. However, if you ever do something wrong and learn from it in your business, it’s best to be open about it. Write a blog post about what you learned, write a book about it, and you can turn what could have been truly business killing news into something positive. But, remember that being transparent about your business has nothing to do with your personal life. Keep personal and business as separate as possible.