The best kept secret to a successful blog is the mailing list. This is a list of people who have subscribed or registered to receive emails from you in the form of a newsletter or promotional emails.
When you set up your business blog, you should have a form on the front page for readers to subscribe to your mailing list. There are many form plug-ins to choose from for different types of blog platforms.
Your list is built one person, one email at a time. Even if you only have one subscriber to your newsletter, begin sending information to them that will benefit them, and that they will most likely respond to. You never want to send email to your readers simply for the sake of sending them something.
The purpose of the email is to keep in touch with your readers so they will continue to return to your site. Therefore, be sure you offer them something of value in your newsletter or promotion. You should also offer your readers something for free for signing up to your newsletter on your blog. Do you have a service you could offer an hour of for free or half an hour? Or how about a product you sell? If you can offer your readers a small token of appreciation, they will return the favor by subscribing to your email list.
There are several email management programs to choose from on the web so finding one that suits your needs won’t be difficult at all. They range from a simple email management program for up to 100 subscribers, to a full blown ecommerce system that supports everything from your email lists to a shopping cart and so on. Of course these come with a monthly fee, so if you’re just starting out with your business blog, you may not need a full ecommerce system yet.
If you already have a business blog established but don’t utilize an email management system, you are missing out on a huge opportunity to reach more people and retain the readers you already have. Don’t wait one minute longer! Boost your business instantly by setting up an email management program now.