During the holiday season every store you know is having a sale of some kind. You hear about some of the sales on the news with Black Friday and Cyber Monday sales creating the kind of buzz that marketers can only dream about the rest of the year. Even if your store is completely on line, and even if you deal in digital products you too can take part in these sales so that you can cash in during the holiday season.
Make The Sale Amazing
First, decide what type of offer you’re going to create. It should answer your customers’ needs, while also ensuring that you still make a profit. If you sell digital items this is simple. You can literally sell your digital items for 99 cents and still rake in a profit because once you’ve created a digital product and made back your initial investment it’s all profit from there.
Make The Sale Time Sensitive
Next, it’s important that your sale offer is time sensitive. You don’t want to keep any sale going for an entire month. You literally want to have various sales at different levels during the entire holiday season with Cyber Monday and Black Friday to be your main sale dates. At the most you can go for a Black Friday through Cyber Monday sale, but don’t drag it on too long if you want to make the most sales.
Make the Sale Make Sense
You want to sell things during your holiday sale that make sense to your audience. It’s okay if it’s a brand-new item, or an old item, or a package of both, just make sure it fits in with your audience and their needs. Like all products and / or service it should answer a need of your audience. Don’t change that formula for a special holiday sale.
Partner With Others
Holiday sales are a great time to create a short joint venture partnership with others who offer complementary products and services to yours. By creating one big sales page with a lot of awesome sales on a lot of different products and services, and then by jointly marketing them to all combined audiences you’ll make a bigger impact for your holiday sale.
Don’t Forget the CTA (Call to Action)
The most important part of your sale outside of the actual product is your call to action. If you aren’t clear in your call to action you won’t make the sale. The call to action should include the deadline, the price, and what to do to make them click through and make the purchase. By including a clear CTA you will win more sales, every single time.
Finally, give your audience enough time to get excited about the sale. Let them know with teaser blog posts, emails, and newsletter entries that you will be having an amazing sale that they can’t miss out on. Hint, tease, and lead up to the big day and you will be sure to cash in during the holidays with sales.