When you have a business blog, it’s important to focus on your target market because they are potential customers for your business. They are your bread and butter. So how do you focus your business blog to your target market?
Begin with the name of your blog. When you set up a business blog for the first time, the blogging platform will require a title for your blog. Carefully consider what this should be. Should it be the name of your business (i.e. Sam’s Hardware Store Blog)? It depends on the type of business you own because you definitely don’t want your blog name to be too cheesy. Neither do you want it to be so long that no one can remember the exact wording, so choose your blog name carefully. If you sell a specific product, say jewelry, you could use something catchy, like Gems from Julie, or whatever your name is.
A great way to come up with an appropriate name for your blog that your target market will easily find when they do a search, is to do a search yourself. Do a keyword search to see how many hits certain words that pertain to your business receive. Then incorporate those words into the title of your blog.
Another way to focus your business blog to your target market is to stick with topics that pertain to your business. When readers come to your blog, they are expecting to find information about what services you offer and product info. Don’t sell them short by posting about stuff that has nothing to do with your business. They will leave and never come back.
In addition, be sure ads placed on your business blog are relevant to your business. You won’t make any money if you have buttons advertising jewelry when you sell tools. Besides your readers will get the sense you are just trying to make money instead of truly helping them which really is the main goal of your business blog.