The Committed Twitter Marketer: How Often Should You Tweet?

Do you tweet once a day? Once an hour? Every few minutes? Or maybe your posts are so infrequent that you have almost forgotten you have a Twitter account.

But you have decided to use Twitter as a marketing tool for your business. So the question then becomes how often should you tweet? How many tweets does it take to make you a committed Twitter Marketer?

But the true question is not about how often, but rather about the quality of the tweets you offer. Twitter is for social networking, a place to build relationships. While it is completely appropriate to market your sales and services on Twitter, you must remember the most important aspect of any relationship is building report and trust. And the way to do that is by sharing yourself as well as sharing resources outside of those you offer to your followers.

Utilizing Twitter as a marketing tool allows for interactive marketing. Interactive marketing is critical to building a business relationship. Since Twitter is a tool through which its users can reach their audiences, real-time, you have the opportunity to build relationships with your followers in real time. If someone sends you a reply to one of your tweets, try to respond right away. Building conversations is one way to make friends. If you have a lot of followers, don’t ignore them; reply to their tweets as well.

We are all consumers. And we all buy from those we know and trust. Granted most of us have never met Walt Disney or will ever get the chance to meet Bill Gates or Steve Jobs and Steve Wozniak. But we think we know something about them. We trust them and have become brand loyal. The same is true for social media marketing. What names stand out among the crowd for you as names you trust and would buy from?

Take time to get to know your audience and give them a chance to get to know you. Once you have begun to build that ever important relationship with your followers, you will then have the opportunity to work into your marketing efforts. They will be much better received that way. By then they will know your personality, they will know about your business and all that you have been up to. They will trust you and your tweets will translate into sales.

Tweet often enough that your name stays in front of your audience. Take into consideration that your followers are probably following hundreds, if not thousands, of others. Many of those people are tweeting at the same time you are and giving you audience a distraction from your tweets. Don’t get lost in the shuffle. Tweet often yes, but tweet quality when you do.

We have all seen the same boring tweets about someone’s day or mealtime events. What about your day is particularly special? What about your business is unique? What new service or product that you offer will set the world on fire? Put some thought behind your tweets and watch as the conversation begins. Then you can sit back and enjoy the growth in your own business.

Affiliate Marketing Keys to Success

If you want to make a lot of money in affiliate marketing you can do it, it’s there for the taking but you have to get out of your comfort zone and do what needs to be done to make it work. The people who have succeeded in affiliate marketing aren’t any different or smarter than you are, the only thing they’ve done differently is to act upon their ideas and see them through to completion.

Avoid reinventing the wheel — In many ways if you’re just starting out you can benefit from the directions of those who have gone before you and avoid their mistakes and do what has been proven to work. One reason franchise businesses work is that they’ve got a proven business model that if the buyers follow through on sticking to the plans that work they will be successful too. Affiliate marketing is like that too. Now that others have succeeded before you, you now know it’s possible, if you follow the plan you will succeed too.

Have a written plan for your business — Just because your business is online doesn’t mean you shouldn’t have a written plan about what you want to do, how you will do it, and in what time frame it will all come to pass. Businesses that have a business plan, a written plan with actionable steps are more likely to succeed than a fly by neat or fly by the seat of your pants operation. The more clear and spelled out your plan is, the better for you.

Find a niche market and stick to it — Choose a niche market that you care about, have knowledge of, or are willing to do what it takes to gain knowledge of, and stick to that niche. Don’t leave that niche and cast a wide net to a huge market because it’s much easier to target a smaller audience and you’ll actually make more money by knowing who you are selling to because you’ll be better able to choose products or services that they need and want.

Less is more — In affiliate marketing the truth is, less is more. The fewer products you devote time to promote the more money you will make and the easier it will be to promote. The biggest key is to promote one to four at the most products at a time until they are profitable before moving on. In general when you first start out you may want to stick to one product at a time so that you can learn how to handle product promotion from start to finish. One you do it once successfully it will get easier with future products.

Buy the right tools — Without certain tools and technology it will be difficult to be successful. You will need a place to host your websites and blogs, a way to process payments, an autoresponder, and basic website technology such as self-hosted WordPress which is open source software that is free to use. You will need to spend a certain amount of money to start because you will need to use professional technology and not services that don’t shout, cheap and free.

What Does A Successful Joint Venture Partnership look like?

You’ve found a partner who is compatible to you and your business. You work well with him and you are ready to launch into the next phase of business planning. You pause. You realize that before you take your next step it might benefit you to know what a successful joint venture relationship looks like. To begin with you should expect to share all responsibilities. Your customer reach should increase as well as your profit but your partner should reap those same rewards. Finally, you will notice a marked increase in your productivity because you have a partner to stay accountable toward.

First and foremost a successful partnership involves shared responsibility. This means that the workload is evenly distributed among the partners. No one person gets stuck with all the dirty work. You can agree to do all the graphics if you prefer but you shouldn’t be expected to do it all, especially if your partner is just as capable of creating outstanding graphics.

A symbiotic partnership will look like a committed relationship. Each person will see to it that the other is treated fairly and with respect. Forgiveness and understanding will be the keys to longevity in the relationship. Competition will be non existent and trust will outweigh suspicion.

Second, your potential customer reach should be expanding past your normal reach. You should be reaching not only your readers and customers but also the readers and customers of your partner. This grows your business twice as fast in the same amount of time.

Each will be promoting the other in various means. Press releases will be sent to notify the public of your partnership. Interviews will be given and eBooks written. Everything you do for this venture will ultimately be for the joint goal of success.

Nothing builds productivity more than accountability. Knowing that you have to report your progress to someone pushes you to complete a project on time. Sure, you are in business for yourself but any successful solopreneur will tell you it is the support of their team that drives their success.

Built in evaluations and reviews will help you stay on target. Evaluate how your businesses compliment each other periodically. Partnerships are rarely long-term relationships. You might outgrow each other or your businesses might change direction.

Last but certainly not least, a successful partnership will be profitable for all. You might divide the profits directly in half or you might choose to split it by a fixed percentage. It depends on what is being done and what each partner is offering.

Having a written contract that explains each part of the partnership as well as what is expected of each party will ensure that all involved are protected.

A great partnership, just like a great relationship, is cultivated over time. Commit to getting to know each other. Develop trust. Partnering with someone who is like-minded both in their personal ethics and their business ethics will produce the most beneficial business venture.

Social Media Strategies – Goals, Tactics and Metrics

Setting achievable goals for your social media marketing efforts is essential to making sure that you’re not wasting time, money and resources hitting your head up against a brick wall. It’s essential to test and measure each marketing strategy, including social media. If you lose sight of the point of social media in terms of using it to promote your business efforts, you can also lose track of the amount of time you’re spending using it. And let’s be honest, sometimes the time you’re spending is just messing around.

In order to set goals you need to be able to write down what your goal is. A goal is something like — “Increase sales by 5% in 60 days.” Now you’re going to have to develop and discover ways to verify that you’ve achieved any goal you make. That is where testing, and evaluating metrics comes in. First you create the goal, then you decide how to achieve the goal (tactics), then you test and evaluate (metrics).

The steps look like this:

Determine Goals

Determine Tactics

Perform Tactics

Study Metrics


The important thing to remember is that you can’t achieve what you don’t name and plan. In other words, if you have no idea where you’re headed how can you create a map to get to your destination? If you’re not quantifying your efforts, it’s impossible to ever know if you’re achieving anything. One of the main reasons of business failure has to do with not having a plan, not following the plan, and not tracking metrics to ensure that the plan is working and the goals are achievable.

Determine Goals — Achievable goals are small, short term goals. To create a small, short term goal you create a long term goal and break it down to manageable chunks. For instance, if you want to increase traffic to your blog by 100% in one year, you’d need to figure out what your traffic is today, and what your traffic growth needs to be each month to achieve a 100 percent growth in one year.

Determine Tactics — Now that you have your goal, you’ll need to figure out what actions you’ll take to achieve your goal. Actions may involve using social media more strategically such as creating a social media calendar and then sticking to your plan. Your social media calendar might look like this:

(10 am, 4 pm and 9 pm) Monday through Friday — Auto sharing of new blog posts each day (posts which were either written by a ghostwriter, or yourself from a publication calendar)

(8 am, 1 pm, and 6 pm)Monday – Wednesday -Friday — Re-Tweet useful information to my followers

(11am, 3pm, and 11pm )Tuesday & Thursday — Introduce or hint about new products (you can do this via blogging as well if you have everything set up to be automatic)

8am each day spend 10 minutes answering direct messages personally

Post 2 articles a week to article marketing sites, share said articles with social media

Once you write it down, really do it, or delegate it, but get it done. You can’t succeed in any plan without carrying out the steps no matter how hard you wish it or think about it success takes action.

Study Metrics — Before you start any new campaign check your current metrics using whatever system you like such as Google Analytics. Then, pick a specific time each week or month to look at your data again. You can keep track in a spreadsheet to put it all together in one spot. Track subscriber rates, new comments, visitors, and even by how many people re-tweet and or share your information. Hint: Use Google Docs and hire a VA to keep track of this for you.

If you find the tactics you used worked well and you’re satisfied with the results, repeat them. If you want to ramp something up, or change a tactic, change only one tactic or even part of a tactic at a time, that way you can really measure and test how your one change affects your future results.

How To Attract more Viewers for your Videos

One of the simplest ways to attract more viewers lies in not ignoring a small but larger-than-you-likely-realize segment of your potential market: Namely, those who are still on dial-up. While admittedly a small segment of the global population, their business can boost your sales more than you might think possible.

One of the strongest reasons? You’ll be providing a service 98% of all other video marketers ignore – making your videos much easier to load and view for those to whom a 5-minute video load can often equal over an hour of waiting time.

“Get over it. Get high speed”, is something you hear on forums, if those on dial-up dare to complain about load in times. But the simple truth is, there are those in rural areas all across North America for whom dial-up is still the only available service. Perhaps a tower has not yet been built, or geographic conditions just don’t facilitate signal.

It’s not always about these viewers being “stubborn” or “cheap” – most of them would kill for high speed!

How can you make your videos accessible to those on dial-up?

1. You’ll speed up dial-up viewers’ load in times considerably, if you provide a simple “low fidelity” option. And your high speed viewers can still access your high fidelity version

2. Keep your video segments short. It’s much easier to load in a 3-minute video than an 8.27 minute one. In fact, 3.46 minutes seems to be the cut-off time at which video views drop by half (as you’ll quickly discover, if you spend a day browsing view rates and marketing video lengths on YouTube)

3. Allow purchasers to download video series you are selling in individual zip files, rather than one huge one. It can easily take 6 hours to download a 78 mb zipped video file containing 12 “lessons” for someone on dial-up… and chances are, they’ll sit through that (on the rare occasions they’re dedicated – or foolish – enough to try, only to find that their rural phone line couldn’t sustain the download… leaving them with a corrupt, inaccessible file to show for all that effort. (Nothing is more frustrating!)

4. Let them know your video files are “dial-up friendly”. Mention it in your sales pitch; on your web page; in your blog… or even in your signature! (What’s the use of creating short, low fidelity videos – if nobody knows you have them?)

Believe me, the sort of gratitude you’ll get may not propel you towards a six-figure income, but these dial-up viewers will get high speed eventually – and you’ll have earned their loyalty and dedication for life!

Creating Boards That Get Attention

Business owners are getting on Pinterest in order to get attention, add interest and build their brands. But, you can’t just do whatever you want without direction and expect to get great results from your Pinterest marketing efforts. Like with any marketing endeavor, it’s important to come up with a real Pinterest marketing plan. Truly give some thought to each board you create, and each pin you put in a specific board.

Like with blogging content, or article marketing, each board should have it’s on purpose. For instance, just like you create “how to” articles, you can create “how to” boards. Just like you create educational articles and blog posts, you can create a board to educate viewers about your brand. Want answers from your target audience, you usually create a blog post or a survey to ask questions. You can do all this and more with Pinterest boards that each have their own direction and theme.

As people jump on the Pinterest bandwagon some brands are getting lost because they rush in without a thought-out plan. By creating a plan in advance, you’ll be able to create more effective boards that truly command attention. The truth is, right now nothing matches the possibilities for increasing your brand’s awareness. Pinterest is growing fast, and with the advent of Pinterest business accounts, more tools and uses will soon become available.

To create boards that get attention follow these tips:

Like goes with like — This is something you teach children at very young ages when you teach them to put away their toys. Blocks go with blocks, dolls with dolls, trucks with trucks and so forth. Same idea with Pinterest boards. Each board should have a common theme.

Caption boards with keywords — Consider the words your audience might use to search for the board you’re going to create and caption it with these keywords. Using keywords will make it easier for your audience to find the important information you will be putting on your Pinterest boards.

Create multiple boards — Each board should be focused but create many. You can have boards for many different categories. You might consider have a board for each category you have on your blog, for instance. Shoot for 20 to 30 focused boards with 10 to 15 relevant pins on each one.

Stay within your niche — If you’re a dentist, don’t create boards for podiatry. Stay within your own niche. Yes, it’s okay to share information with your audience that they’d be interested in outside of your area, however make sure it is compatible. For instance, going back to the dentist idea, you might share information about the dangers of tooth lightening or the issues with high alcohol mouth washes and the connection to cancer.

Optimize your boards — You can move around your boards so that relevant boards show during different seasons. Remember to pay attention to how the eye sees your Pinterest. Put the most relevant toward the top, the most beautiful and visual in the center, and the rest just put in order of importance. You can change this around as seasons change and to bring focus to other boards.

Be social with others — Don’t forget that at its core Pinterest is social media. By definition that means that you should interact with others by sharing your content. Search for and follow people whom you believe are your target audience. Being strategic with whom you follow and with whom you share is a very important aspect of using Pinterest in the most optimal way to promote your business.

Now that you know how to create boards that get attention you can use Pinterest in the most strategic way possible to increase brand awareness for your business. And while it goes without saying, I’m going to say it anyway, create a business Pinterest account and don’t just use your personal one for this purpose.

Make your “niche” something you love!

Niche marketing is about focusing your marketing efforts on a particular market segment, or “niche” and creating a product and/or service that speaks directly to that niche.

For example, the “pet” market is quite large. It includes all types of animals from mammals to amphibians. So, a segment of the pet market might be dogs. But a niche takes it one step further. A niche would be something more specific, like “West Highland Terriers” or “Golden Retrievers.”

Another example might be the “food” market. A segment of that market is “fruits and vegetables” and a niche would be “organic fruits”.

The list goes on and on and once you truly understand what a niche is, you can then begin to decide which niche is right for you. Niche marketing is all about doing what you love. That’s right! You get to make money by focusing your efforts on something you enjoy. Whether it’s hiking, cooking, painting or writing, you can create your niche marketing business on just about anything in the world.

Here are some helpful questions to ask yourself when trying to figure out which niche market is right for you:

o Do you enjoy sports? If so, which one is your favorite?

o Do you enjoy reading? If so, what are your favorite kinds of books?

o What, if any, hobbies do you have? What hobbies do you wish you had?

o What was your favorite subject in school? What was your major in college?

o What is the one thing you think you do particularly well?

This line of questioning will help you hone in on your likes, dislikes, and what really stands out as a topic or area of interest for you. Once you realize what that is, make that your niche!

Affiliate Marketing Mistakes to Avoid

If you want to succeed in affiliate marketing there are things you should do and things you should avoid. Like any endeavor that you embark upon on your own you will need to have a self-starting attitude, the ability to make a commitment, and perseverance. Since you’ve endeavored to start a business I am pretty sure that you’re a self-starter, but are you able to make a commitment persevere and avoid making these mistakes?

Don’t reinvent the wheel – You’ve probably heard that one before, but you’d be surprised at how many people believe they can succeed in affiliate marketing by not doing what successful people before them are doing. Instead, they insist on making the same mistakes the people who have succeed made and failed at before they succeeded. Winning strategies and tactics already exist in affiliate marketing, follow them and you too will succeed.

Don’t invest in content – Aside from products, content is your next most important aspect of marketing your affiliate products. Without investing in content via your time to write the content, or via dollars to buy original, unique and well written content, then you may as well not even bother trying to be an affiliate marketer. Content is and will always be king, whether it is written, audio or video or a combination of the three.

Don’t promote products you’ve used – This is one of the hardest aspects of affiliate marketing but you should have used the products in order to honestly promote them. If you haven’t seen a free preview copy, or you haven’t used it, then you shouldn’t promote it. How can you know the product is good if you’ve never seen it? If you promote a line of products such as children’s clothing it is okay to purchase or get some free samples and then promote the entire line, but if you’re promoting a specific program and you’ve not bought it, you really can’t expect others to spend money you’re not willing to spend.

Don’t understand SEO – Search engine optimization is your friend and it encompasses, all content on all your sites, sales pages, and article marketing articles, as well a the code on your site such as the meta tags, title tags, and alt tags on photographs. Every aspect of your marketing efforts should consider SEO which also involves keyword research and even social media marketing.

Don’t stick to a niche – If you try to work in too many areas you’ll get lost. Pick a narrow niche, and a few products that fill needs of your targeted niche and you’ll do a lot better in affiliate marketing. Casting a wide marketing net does not work in Internet marketing or any type of marketing. In a university marketing class one of the first things learned is about getting to know the target market intimately to the point you know exactly what they need, what they want, and how you can give it to them.

Don’t stay the course – Many people who get involved in affiliate marketing get distracted easily by new programs, new products, and new information. Instead, it is important that you stay the course and stick to one product at a time within your niche until you are making money, then move on to the next and at the most promote about four or five products or product lines at a time.

How to separate personal and professional social media

You can use social media in a variety of ways: to promote your business, to keep up to date with friends and family, and to monitor buzz about your business. You can choose to do this from one account for all, or you can choose to create separate accounts. While in most cases separation of business and personal social media accounts is the best way to proceed, it’s up to you how you do it.

To figure out what is best, it’s important to study your target audience. What do you think they prefer? Do you think your target audience wants to hear about your personal business? Do you think they automatically align with your personal religious, political or other personal choices? When you look at it that way you realize that it’s more than likely that you should create separate accounts.

If you’ve not created separate accounts before but want to do so now you may be worried that you will offend people. After all, today it seems completely normal to friend or follow connections on all social media channels. But the truth is, you have a lot more control than you think you do over your social media accounts.

To begin the process of separating your personal and professional social media first create really awesome business profiles, or let the profiles you have now become business profiles and create separate personal profiles. Another option is to use just some social media accounts as business and some for private. For instance, you might use Twitter for business and Facebook for personal interactions only.

Regardless of how you proceed, the point is to have two clearly different accounts. Your business profile should be professional, with a good headshot and a filled out profile that highlights what your business does for its target market. Get very clear and focused on your business profiles. Spend the extra time creating landing pages or layouts where the user cannot mistake your pages or profiles for anything but your business.

Then, if necessary let your followers or friends know that you are transitioning accounts and why. They will appreciate your wanting to separate personal and professional social media accounts if you explain that this will enable you to better focus on bringing them information that impacts them and less irrelevant information. Everyone has so much coming at them, that they will actually appreciate your efforts to eliminate unnecessary noise.

Once you’ve created a separation, before you start eliminating followers or friends — give them some time by announcing over a couple of months about your new pages or accounts giving them a chance to follow/friend them. Then slowly start setting privacy preferences, and even “un-follow” and “un-friend” them so that business acquaintances and colleagues can’t see your personal updates.

Get super focused about what you are posting about, commenting on, sharing, or “liking” on all your social media accounts. On your business accounts every action you take needs a purpose and reason as well as a call to action. As you stay focused on that, you’ll be glad that you separated your business social media accounts from your personal social media accounts.

Understanding and Gaining Customer Loyalty

Customer loyalty is extremely important to any business. It is the very foundation on which successful membership marketing is built. If you can come to understand exactly what customer loyalty means and how to achieve it, your business will succeedyou’re your revenue stream will increase.

The best way to gain customer loyalty is by making your customers feel as though they belong to something. You have to make them feel important and reassure them that they are receiving top-of-the-line quality products and that you can and will deliver on your promises.

Membership sites offer the perfect opportunity to grow customer loyalty because they secure a source of revenue for your business and allow your customers access to your products with exclusive offers, specials and deals that are only available to them.

There are many membership programs that provide great examples of success and illustrate just how well customer loyalty works. For instance, most people are familiar with frequent flyer miles. A person who is a member of such a program will remain loyal to that particular airline because they know will benefit from it. The more frequently they fly with that particular airline, the more “miles”/credits they rack up. In turn, the more they fly with the airline, the more revenue the airline receives. It makes so much sense, doesn’t it?

It almost sounds too good to be true, but the best part about it is, it truly is a win-win situation for everyone involved. Not only do the “flyers”/members benefit from their loyalty by gaining miles/points, but the airline benefits by securing a loyal customer who offers a predictable revenue stream.

This principle can be applied to almost any business.

Take your business, for example. Regardless of the product you sell or the service you offer, your customers expect a certain level of quality from you. Right? Well, what better way to show your appreciation for their business than to offer them an exclusive membership to your Gold Membership Site, where they can find helpful tips, have access to online articles and receive special discounts on all future purchases.

Don’t be fooled into thinking you will be losing money simply because you are offering a discount. Instead, think of it as an investment. A great investment, I might add, because you are securing not only a loyal customer, but a reliable source of revenue moving forward.

So would you rather know you be gaining 75% of your retail price on membership products or bank on the possibility that you may (or may not) gain 100% retail price if that customer chooses to do business with you again? If you are smart, you would take the 75% guaranteed income any day.

Membership marketing breeds customer loyalty and customer loyalty produces revenue. And that’s the bottom line.

Think of it this way, a smart man will save his money under the mattress, but a wise man will invest his savings and turn a profit. Be a wise business owner and secure your profit with a membership site now!