14 more examples of beautifully persuasive ecommerce design

Sometimes you don’t even need an excuse to spend an entire afternoon losing yourself while looking through hundreds of beautiful looking websites and admiring their handiwork. Luckily we do have a reason… research! That old ‘get out of jail free card’. Last year I took a look at some excellent examples of persuasive ecommerce design […]

Writers Are Opening Up About Money—And That’s a Good Thing

Historias Visuales / via Flickr From a recent op-ed at the New York Times: Writers may always have worried about money, but now seems a particularly fertile time for writing about it. … This spate of talk about writing and money has opened up broader conversations about who can afford to enter the profession today, and who […]

What Makes YOU Decide to Read a Blog Regularly?

If you read DailyBlogTips, it’s a safe bet that you read some other blogs too. What makes you decide to add a blog to your RSS reader (or to subscribe by email)? Which blogs do you find yourself going back to again and again? As you’re browsing the web, you probably come across new blogs […]

What is marketing automation and why do you need it?

It’s as easy as switching on your computer, sitting back, relaxing and letting the software do all your work for you while you secretly read Viz behind a copy of Marketing Week. Right? Right??? As a relative newcomer to digital marketing I’ve been making a point to explore the various different tools, trends and jargon […]

Broken multichannel experiences: we’re all waiting for the fix

As a blogger, I have a responsibility not to get personal and not to write with righteous indignation. However, I also have the pleasure of being able to write about experiences I have had that bear on digital marketing and ecommerce. After my stag do this weekend, I lost my paper return train ticket from […]

Twitter can fix journalism’s painful paywall problem

I’m as keen as anyone for journalism to become financially sustainable again. But every time I click an interesting link in a tweet and smash up against an inflexible paywall, my heart rather sinks. It’s a prime example of an interface challenge for an imperfect system. And crucially, it stems incoming traffic and good will. […]

Why I Left My Mighty Agency and New York Publishers (for now)

Olivander / via Flickr Note from Jane: Today I’m beyond honored to feature bestselling author Claire Cook (@ClaireCookwrite), who has just released Never Too Late, from which this post is excerpted. Claire has a fascinating story to tell about her decision to leave her agency and traditional publisher, and chase after her publishing dreams. As the ancient […]

Five simple tips for improving your LinkedIn B2B marketing

Many people say to me that they don’t generate any business through LinkedIn. I have a simple reply. You’re doing it wrong.  There has also been some debate recently on the Econsultancy blog around whether Facebook is more effective than LinkedIn for B2B marketing. To counter this argument, here are five best practices to make […]