Making Money with Free and Paid iPhone apps

iPhones are one of the most popular mobile devices for surfing the Internet, playing games and even conducting business remotely. It isn’t difficult to get approval for your app via the Apple store so don’t be intimidated. You do have to pay for the software development kit, and follow all the guidelines and rules for developing a killer app. There are even companies that will create your app for you. You can also hire a programmer on sites such as, it’s up to you and depends on your skills.

However you do it, creating iPhone application is an excellent way to add to your income stream. If you’re a developer you can make money directly by creating apps for other people who need apps. If you want to expand your branding you can develop an app that gives potential and current clients a useful or fun app that they can use daily. If you’d like iPhone applications to be another way to earn money plus expand your brand you can offer apps free with advertising or sponsorship, or sell them out right for a onetime fee or even a subscription service. Even if your app is completely free, with no ads, and no charge, you can make money indirectly with an iPhone app increasing product awareness and creating a new way for your clients to use your products or services on the go.

For your application to make good money you’ll have to sell a lot of them, or create an app that is so useful and different that you can charge more than the typical free with advertisement up to 1.99 or so. If you create a really useful application or extension to an online app that you already offer, then you may be able to earn more than average by subscription. If you create a fun application that goes viral, offered free, with pay per click ads that earn money you can earn money that way too. Even if you did not have thousands of downloads, if the app is useful, or fun and something that is accessed on a daily basis the ads will earn money over and over again.

It will be up to you to determine which method of monetization or combinations of methods works for you. You’ll need to know your target market well enough to know whether or not they will pay for an app to avoid advertising, or whether they will even use an app or not. You can often offer both a free ad supported version and an upgrade to pay for a non ad supported version successfully. This gives your customers a choice and will give you a good clue as to what types of apps to develop in the future if you decide to create more.

Once you create your app and decide on how you will earn money then you will need to concentrate on promoting your app. You can promote it the same way that you promote any product you have. You can use social media, blogging, article marketing, and every method at your disposal to promote your new app so that you can make more money from free and paid iPhone applications.

Grow Your Affiliate Program with a Multi Tier Structure

Launching your won affiliate program can and will benefit your business and increase
your profit-making potential. When you get started in creating your program, you will
have to make some very important decisions. You will have to formulate your terms and
conditions, write an affiliate program and within those documents, and possibly most
important, decide what your commission structure will be.

Offering a competitive commission structure will not only encourage and motivate your
affiliate marketers, but will serve you well as they work even harder to grow your
business. After all, they want to make money too. A multi tier affiliate program will
afford your affiliate marketers the opportunity to become successful while allowing them
to feel valued.

While a single tier commission structure may seem more appealing and easier to
maintain, it is not nearly as profitable as a multi tier approach in the long run. As your
affiliate marketers see increased sales and increased success, so will your business.

You may also want to consider rewarding affiliates who reach certain goals by dubbing
them with the title of “super-affiliate”. Along with that title, of course, comes a higher
commission, but the incentive to get there will only make them work harder. You may be
hesitant to make such an offer knowing you will eventually have to part with a larger
portion of the profits, but then again, your profit will only grow if you encourage your

Remember, your affiliate program is only as strong as your affiliate marketers and they
will only produce results if they feel valued, rewarded and well-managed. Stay on top of
your affiliate program by being a strong leader and in turn, you will have the privilege of
leading a strong team.

Developing An Effective Keyword List

When considering the importance of Search Engine Optimization (SEO), the success of your website often depends on it. That is why it takes crucial planning and careful execution of the best, most appropriate keywords in order to improve your ranking and effectively capture the attention of your target market.

Coming up with a list of the perfect keywords, or combination of words, takes time. Some website owners often think this is the easiest step in the SEO process. However, they couldn’t be more wrong. In fact, this step should be the most difficult. Why? Because, sure anyone can come up with a list of keywords related to your business. But not everyone knows exactly what your customers are looking for.

When creating your list of keywords, you have to put yourself in the shoes of your customers and actually think like them, rather than try to sell to them. In other words, as a business owner, you may have a tendency to use buzzwords (like “niche” or “conversion”). But your customers may not be as familiar with those terms, or simply apply more commonly used words to the same concepts (like “group” or “sales”).

The trick is to come up with a list of keywords that not only apply to your business, but actually work. You may start with a list of 100 words, but in order to drive customers to your site, you will have to cut it down. A great tip is to take a look at some competitors’ sites. Try to get a feel for what keywords they are focusing on and how you might be able to improve upon and top them.

And don’t limit yourself to single keywords. SEO is about the recognition of single and mutli-word phrases. For example, if you are in the telecommunications business, you wouldn’t only optimize for words like “calling”, “telephone” or “wireless”. Instead, you might focus on keyword phrases like “call centers”, “wireless communication” or “home telephone services”.

The good news is, you won’t be alone in your SEO efforts. There are many useful tools available to help you develop the best, most effective and easy to rank keywords possible. Google, in particular, provides a tool that allows you to research how often keywords are searched. What you want to avoid are keywords that impossible to top.

For example, a very broad word like “cellphone” is searched over 2.2 Million times a month (according to Google AdWords keyword tool). This makes it nearly impossible for your site to come up within the first few pages of a search engine because the competition is so fierce. But a phrase like “cellphone service” is searched 14,800 times a month, making it easier to compete for a high ranking spot. Therefore, if you are in the cellphone industry, be it sales, service, accessories or otherwise, you will want to optimize for phrases and keywords that are searched often but not so often you lose your ability to be found.

Twitter Applications as Marketing Tools

Social media and marketing methods have become an important part business success. Business owners are finding that services like Twitter can help to get the message out about their companies, connect them to their customers and clients and bolster their bottom lines with a higher ROI.

With Twitter’s increasing popularity come hundreds of tools and applications to help manage one’s tweets. If you are using Twitter for business, there are many applications that can be used as effective marketing tools.

Twitter applications allow you to track the links you share, schedule tweets, welcome new followers, organize and monitor your followers, offer coupons, the list goes on and on. We’ve sorted through the seemingly unending list of Twitter apps to bring you eighteen of our favorites.

TweetLater – Schedule tweets, track keywords, welcome new followers

TwitterContd – Gives you more than 140 characters, upload photos, shorten URLs

Tweepler – Organize your followers

Monitter – Monitor keywords on Twitter

TwitterMass – Enables you to connect and communicate with your target audience

TwitterToolbar – Giving you access to a variety of tools & resources

TwitThis – Add a TwitThis button to your website or blog so visitors can easily tweet about your company

TweetBurner – Track links you share

Trendistic – See the trending topics on Twitter

CoTweet – Platform that aids companies in reaching customers, multiple accounts and users

Twitoria – Reduce Twitter’s clutter by revealing friends that haven’t posted in a while or track down spammers

Twiggit – Updates your Twitter status with your latest Diggs

BubbleTweet – Add a video welcome to your Twitter page

Twitter Gallery – Free Twitter backgrounds and themes

TwitPic – Share photos on Twitter

twtQpon – Enhance your marketing by offering coupons to your followers

TwitterHawk – Targeted marketing that will find people tweeting about a chosen topic and location

TweetBeep – Keep track of conversations that mention you, your products, and your company

How to Create Compelling Content

The Internet is made up of millions of websites, all of which offer something different yet all have the same purpose; they want people to read the content on the page. This is where compelling content creation can help. Compelling content is the best way to create a stir about your website, therefore increasing traffic and building a client base.

There are important steps you need to take when writing content for your website. Here are few to think about when planning the content that makes it onto your site.

• Be creative when writing your content and keep it simple for the reader.
• Try to connect with the reader by telling a story in relation to your product.
• Engage the reader by using humor or an upbeat attitude throughout the website. No one likes a monotone speaker and the same goes for boring, dragging content on a site.
• While writing, use an active tone to call the customer into action.
• Pepper the copy with SEO rich keywords to increase page rankings.

The main goal is to keep the reader interested in what they are reading. When a reader, especially online, loses interest you are at risk of losing a potential customer. The customer wants to feel a connection to what they are reading, so presenting the content in a casual tone and providing valuable content, will keep them coming back.

Compelling content doesn’t have to just be in article or sales copy form. There are other ways to create quality content and keep the reader wanting to learn more about your product or service.

Non-text options to add to your website:

• Graphics and Pictures
• Videos
• Podcasts
• An Interactive Forum
• Outside Links
• Online Games
• eBooks for Download
• Testimonials
• Newsletters

The more compelling, quality content you have to offer, the longer amount of time your visitor will spend on your website. The more interactive the site is, the more someone will recommend the site to a friend. Quality content and compelling text and visuals will not only make your site stand out amongst the rest; it will solidify your place in your market.

What is List Building and Why Should I Do It?

Email lists are a tried and true way of marketing your products and services to many people at once. It’s an easy way to get the word out about a sale, an event, product updates, etc.. to as many people at one time as possible. Essentially, it’s a database of your clients’, potential clients’, and interested parties’ email addresses.

In order to build up a large number of people on your email list it is important to do some marketing that is focused on building up the list. There are a lot of ways to do this such as:

* Pay per click marketing — You bid on keywords to promote your advertisement and when someone clicks on it, they click through to a special landing page that you made for them in which they then, hopefully sign up for your email list.
* Online contests — You play a game in which a prize or prizes are given to winners of the game. To play the game, participants must enter their email address, which signs them up for your email list.
* Freebies and giveaways — You offer a free eBook or eReport in exchange for the target’s email address, which signs them up for your email list.
* Making a sale — By making a sale, everyone who buys is and should be automatically entered into your email database as a current customer.

Now that you know the various ways to build your list, why should you do it? The fact is, email marketing, no matter the strides social media has taken the last few years, is still the very best way in which to market your services. Not only that, if you ever want to sell your business, having a large and responsive email list is a huge component in being able to demand a higher price!

By having an email list you’ll be able to sell your products and services to your audience. This is not SPAM. So many people worry that having an email list, and then sending them emails is the same thing as SPAM but it’s not. If you sign up to received something, technically it is not SPAM. If you sign up to receive something, and you get something awesome, then you’re going to be more likely to purchase from them than the next unknown entity. Therefore, you want to build your email list so you can show them how awesome you are, and make lots of sales.

The great thing about an email list is that pretty much any time you want to, you can give yourself a raise. You can promote a product or service via your email list, and if you’ve done the work to build your list full of your target audience, you’ll make sales. Maybe you want to use your email list to ask something else of your audience, guess what you, you can do that too. You have a huge audience that you can activate at a moment’s notice.

Another awesome fact about having a solid email list is that it will also increase your website stats if you promote each new blog post or podcast to your audience. We all need reminders, and by using the email list as a way to remind your readers about your new post, you’ll get more readers, more commenters, and if each post you make has a call to action, more action. If you want more traffic and more sales, the email list is the best way to do it.

Consider having an online contest today to promote email list sign ups. You won’t be sorry that you did it.

Mobile Websites and Internet Drawbacks

With new technological modes of communication, there are bound to be glitches, problems and drawbacks. The mobile web is no exception.

For starters, its operating systems are not the same as those on PC’s, and they vary with each model and device. Oh, there are a standard handful – but if you want to conduct business on the web, you need to research each type of mobile device very carefully, to see what it’s internet-ready capacity is.

One good thing, however: Mobile phones and even palm-type devices have been around for over a decade. This does help cut down on buggy behavior, since some things, developers don’t have to worry about (unlike the virgin days of personal computing, when everything about them was new.)

And being able to stay connected is far more unstable than on a PC – coverage remains an issue, even if it’s not (properly speaking) an internet issue. (This holds especially true for rural areas in North America – but then again, many rural areas also can only connect to the net via PC by dial-up.)

There are far more weighty problems to consider, however, when switching over to conducting business on your mobile. And the foremost of these is:

Personal Safety – yours, and other people’s! I recently read a study which scientifically rated people talking on mobile phones while driving as legally impaired. Their reaction time was slowed, and their attention distracted. Road safety was not their priority – their conversation was. Bluetooth technology (hands-free) has helped somewhat – but surprisingly, the distraction and slowed reaction time was still a factor, when tested.

Issues of liability have been brought up already: If you cause or get into an accident while conducting company business on your mobile, is the company liable at all? Common sense might tell us “no” – but the law often looks at things differently; and there are very few existing precedents (in spite of a staggering number of accidents).

Legal issues and site security issues are still being ironed out – not so much how to keep sites secure, but who is liable for what. It’s up to you, if you’re planning to access the web via mobile for business purposes, to practice due diligence, and make sure you thoroughly understand liabilities and legalities before you engage with a site.

In spite of these drawbacks, however, one must look at things from the viewpoint of the end user: As in “your potential customer”. Mobile phones have become like a third arm to many people – and that number is growing every day!

The best thing you can do is make sure your websites are mobile ready (and secure!) Then “go with the flow” – after all, we’re living in adventurous times!

Direct Mail Lists: The Proper Way to Research and Purchase a List

When planning your direct mail campaign, one of the most important factors to plan for is your list. Similar to email marketing, your offer will be of more value if the people on your list are targeted members of your audience. Why waste time and money mailing to people who aren’t interested in what you do?

Both your list and the offer rank equally high in importance while the direct mail piece itself ranks lower. Some people mistakenly believe a fancy mailing piece will be all that’s necessary to get it opened and make sales. Wrong! If that fancy piece promoting your scrapbooking site is mailed to someone who doesn’t give a hoot about scrapbooking, they will not call unless it’s to say, “Take me off your list.”

With over 30,000 mailing lists available in the US alone, how on earth do you decide which list is right for your direct mail campaign? These lists are compiled and housed at direct mail list suppliers. Some of these list suppliers offer additional services, such as list management, creative design, printing and mailing services.

There are two types of lists – compiled and response – and it’s important to understand the difference between the two because which type of list you choose will determine the success of your direct mail campaign.

A compiled list is a huge database of names, addresses and phone numbers compiled from various public records, such as telephone books, mortgage records or tax rolls. These lists total several thousand names and are often the most inexpensive simply because it’s not a targeted list.

Many business owners only see the dollar signs and will choose a broad, compiled list for their direct marketing campaign but this works only for a few types of companies. For instance, a doctor or attorney who’s opening an office in a local area might purchase a compiled list in order to alert the community members of their grand opening and new location. This may prove successful because most people visit a doctor or attorney at some point in their lives and knowing someone is close by can be a unique selling point.

A response list – also known as a managed list – is more targeted because those names are added only after the person has responded to another offer, such as a magazine subscription, membership clubs, warranty cards or catalogs. So if you order a golf magazine subscription, the magazine publisher compiles a list of subscribers and then sells that list to a mailing list supplier who in turn sells it to a direct mail marketer.

Using a response list is best for those who are trying to reach a certain niche. For instance, if you’re promoting your scrapbooking website, you want to purchase a managed list with scrapbooking magazine subscribers.

No matter what type of list you purchase, ask your list supplier about the costs of niching the list down to your exact target market, using criteria such as age, gender, zip codes and household income. The more people you can reach who fit all your criteria, the better chance of getting responses from your direct mail campaigns.

Why Having a Business Blog is Important

A business blog is a must for every business; whether you have a website for your business, your business is a brick and mortar only or if your business is only on the Internet. If you are in any type of business at all, you need a business blog.

Blogging has become the way to drive new traffic to your business, whether the business is on the Internet or in a building. This is because people connect personally to you through your blog, even if it is a business blog.

Through writing blog posts your readers, subscribers and customers get to know a little bit about the person behind the business. And as long as you’re posting quality, trustworthy content your readers will come to trust you. Therefore, they will then begin to purchase your products or retain services that you offer.

Your business blog should reveal a little about the person behind the business, but it should never be too personal. Having an “About” page on your blog is a good place to display a little about your personal life, but not too much. Keep it professional, but let your audience know who you are as a business person. The “About” page is also a great place to display your qualifications, merits and credentials for your business.

Once your business blog is up and running, you will then use it to connect with people on the Internet through stories, talking about promotions or sales, and letting the public know your business exists. Having a business blog is the most important marketing tool your business should have. If you don’t have a business blog yet, and don’t even know where to begin, hire a virtual assistant to start one for you. A VA could even then maintain and manage it for you if you feel you don’t have the time. But, by doing whatever it takes to get a business blog started now, soon you will see an increase in your business traffic and more traffic means more sales.

Keyword Density

Keyword density is the amount of times keywords appear in your website content. Too high, and your keyword density has the ability to hurt your search engine rankings. But too low, and your keyword density will have an equally detrimental affect.

The key to keyword density is to attain a delicate balance of valuable content with keywords carefully, creatively and casually woven throughout in order to maximize your SEO efforts while maintaining a high level of legitimacy and quality for your customers and site visitors.

A good rate to shoot for when trying to achieve a perfect balance of keyword density is to ensure that roughly 3% to 5% of your website content is driven by keywords. Any less than that and your ranking may fall. Any more than that, and your site may be flagged.

So, how exactly do you tackle this keyword balancing act? Let’s take a look at an example of a sentence that effectively and casually applies a keyword (“website design”) as part of website content:

“Our firm specializes in quality website design with a focus on branding, SEO and customer acquisition.”

As you can see, the keyword is inserted without force and offers substance. Now, let’s take a look at a poor attempt to include a keyword within website content:

“Our website design firm specializes in quality website design with a focus on branding, SEO and customer acquisition for website design.”

The keyword is clearly forced, is not easy to read, and will most likely be flagged by search engines and what they consider to be “keyword loading”. In other words, the search engines “think” that you may not be a legitimate business and are only out to acquire site visitors rather than actual customers. This will not serve you well.

Trying to weave keywords into your site content in an organic way can be a difficult process. A good way to do this is to actually write each page first without trying to consciously include your keywords. Then, once you have a draft complete, go back and review the content and see if and how many times your keywords appear. You may be surprised at how often you actually use your keywords in a natural way. If not, then look for opportunities to insert your keywords in places where they will appear natural, even if they weren’t.

For example, let’s say you need to insert the keyword “website development” into the following sentence:

“Our firm specializes in quality website design with a focus on branding, SEO and customer acquisition.”

You might consider adding your keyword in the following way:

“Our firm specializes in quality website design and website development with a focus on branding, SEO and customer acquisition.”

Not all instances are this cut and dry, but if you are creative and can take some time to think outside the box, you can and will become an expert at keyword density, and just how little and how often to make it work. Remember, balance is “key”.