iPhones are one of the most popular mobile devices for surfing the Internet, playing games and even conducting business remotely. It isn’t difficult to get approval for your app via the Apple store so don’t be intimidated. You do have to pay for the software development kit, and follow all the guidelines and rules for developing a killer app. There are even companies that will create your app for you. You can also hire a programmer on sites such as rent-acoder.com, it’s up to you and depends on your skills.
However you do it, creating iPhone application is an excellent way to add to your income stream. If you’re a developer you can make money directly by creating apps for other people who need apps. If you want to expand your branding you can develop an app that gives potential and current clients a useful or fun app that they can use daily. If you’d like iPhone applications to be another way to earn money plus expand your brand you can offer apps free with advertising or sponsorship, or sell them out right for a onetime fee or even a subscription service. Even if your app is completely free, with no ads, and no charge, you can make money indirectly with an iPhone app increasing product awareness and creating a new way for your clients to use your products or services on the go.
For your application to make good money you’ll have to sell a lot of them, or create an app that is so useful and different that you can charge more than the typical free with advertisement up to 1.99 or so. If you create a really useful application or extension to an online app that you already offer, then you may be able to earn more than average by subscription. If you create a fun application that goes viral, offered free, with pay per click ads that earn money you can earn money that way too. Even if you did not have thousands of downloads, if the app is useful, or fun and something that is accessed on a daily basis the ads will earn money over and over again.
It will be up to you to determine which method of monetization or combinations of methods works for you. You’ll need to know your target market well enough to know whether or not they will pay for an app to avoid advertising, or whether they will even use an app or not. You can often offer both a free ad supported version and an upgrade to pay for a non ad supported version successfully. This gives your customers a choice and will give you a good clue as to what types of apps to develop in the future if you decide to create more.
Once you create your app and decide on how you will earn money then you will need to concentrate on promoting your app. You can promote it the same way that you promote any product you have. You can use social media, blogging, article marketing, and every method at your disposal to promote your new app so that you can make more money from free and paid iPhone applications.