How to Create Passive Income with Information Products

Ever wondered how to create passive income with information products? It’s a powerful way of increasing your profits. Too many newer marketers don’t even realize this is possible, when they first start their internet marketing journey. Many of them have heard about passive income from products, but they’re so busy focusing on all the many hats they have to wear (and marketing modalities they have to juggle) that it slips out of mind.

The truth is, when you have an information product set up on its own website, with a sales letter – or in a marketing network such as Clickbank – you have a passive income mine just floating in the waters, waiting for people to hit it, so you can score.

That’s putting it rather bluntly, of course. But the other thing you need to know… if you leave it just to float there in the vast ocean of web products, chances are you’ll never make more than a drop in the bucket.

If it’s one of those products that sold barely any copies, now might be a good time to take it out and re-examine it. If you’re happy the product is a good one, there’s no reason why it shouldn’t be able to create passive income for you.

Let’s check to see if there’s anything more we can do, to give it more firepower…

7-Point Promotion Checklist

Have you:

Tweeted about it on Twitter? Facebook? FriendFeed?
Gathered testimonials?
Performed good SEO practices?
Announced it to your forums or mastermind groups?
Used focused article marketing?
Sent out press releases?
Done your best to help create a buzz?

If you’ve answered “yes” to these questions, there may still be one thing more you have to do – and it’s actually the most important: Set up an affiliate program for it!

The real key to making passive income with information products lies in having lots of affiliates to market the product for you. Even if you’re giving them a hefty commission, it’s worth it because you’re building your list with pre-qualified prospects your affiliates have steered your way – and the next time you launch a product, you’ll have far more people to introduce it to.

Don’t just look laterally in your bid to find affiliates. If your product is not too low-ticket an item, approach “big name” affiliates too. The most important key to catching their interest? Offering a product their particular list will love.

Observing The Two T’s?

Still frustrated? There’s one final step to take: Test and track, to make sure there isn’t some glitch in the checkout process. And if all else fails, and your worst fear is confirmed – affiliates review it and are lukewarm, well – time to face the facts: You birthed a lemon. (Don’t worry: It was good experience, and you’ll do better next time!)

But all is not lost. Ever hear of “Repurposing?” Treat your product like PLR. Rip it apart, throw away the “bad” bits, and create something fresh, sparkly and new out of the ashes – perhaps an email course, an audio course, or several blog posts or articles.

That’s my final tip – never start over, when you can create a wonderful new dish out of ingredients you’ve already got.

Reasons to Tweet about Your Business

If you’ve done any reading on the Twitter marketing, you probably realize that tweeting can be an effective, cost-free or low-cost solution for marketing your business. All too often, however, we may be left wondering what to tweet about our businesses. We are under the mistaken impression that we simply have nothing worthy of sharing.

A good tweet can not only inform your followers about new developments in your company, but it can also educate, inform, or entertain them. .Once you achieve visibility, both your company profile and your client prospect levels will rise. The word of mouth that can come from a particularly intelligent tweet or series of tweets can result in hundreds or thousands of dollars in free advertising.

If you provide tweets that appeals to your followers, you’ll gain credibility and be on your way to forming a valuable relationship. This can be very powerful from a marketing point of view.

If you’re looking for things to tweet about in relation to your business, consider some of these ideas. This is a list of 19 reasons to tweet about your business and help you get started today in utilizing this amazing promotional strategy for your business:

  1. Starting a new business
  2. Celebrating a company anniversary
  3. Publishing of a new article or series of articles
  4. Publishing of a new blog post related to your business
  5. Publishing of a book or ebook
  6. Promote a book signing
  7. Receiving an award
  8. Announcement a partnership
  9. Promote a specific product, service, event, contest or fundraiser
  10. Promote a product or service that is holiday themed
  11. Promote a sale or holiday sale
  12. Promote a campaign using your company products that promotes a cause or creates awareness about something important
  13. Announce that you’re available to speak on particular subjects of interest
  14. Promote a public appearance on television, radio or in person
  15. Launching of a website or blog
  16. Website or blog anniversary
  17. Announce free information or resources are available
  18. Sponsoring a workshop, seminar, conference or teleseminar
  19. Announcement of a new strategic partnership or alliance

While there are many other reasons to tweet, these ideas should help you jumpstart your creativity.

Monetizing Your Mini Site

Mini sites can be powerful moneymaking machines. Once they’re in place, they can bring in money without you lifting a finger. But let’s not get ahead of ourselves. Before you start counting those dollars, you must first find a way to make them.

A well crafted mini site is focused on a specific niche. In order to monetize it, you must offer something that appeals to that niche. There are several ways to accomplish this.

1.Create Your Own Product

Creating an information product is one of the most lucrative ways to make money with a mini site. A simple ebook can sell for $20 or more, and an ebook series or online course could net you hundreds of dollars. If you’re good at writing, this could be the perfect moneymaking opportunity for you.

But you don’t necessarily have to be an accomplished writer to sell your own info product. You could purchase some PLR content, do a little rewriting and adding on, and sell it as something unique. If writing is not your thing, maybe you could put together an educational video series.

2.Buy the Rights to Someone Else’s Product

For those who don’t have the time or inclination to create a new product, this is a great way to start making money quickly. You can buy master resale rights to reports and courses that others have written, sell them, and keep 100% of the profits. There are even packages available that include a sales page and graphics, so all you have to do is upload the files to your hosting and promote the site. For a one-time investment, you get unlimited moneymaking potential.

3.Join an Affiliate Program

If you want to get started with a minimal investment of both time and money, affiliate programs are definitely the way to go. You simply promote other people’s products, and when a sale is made, you keep a percentage of the profits. Your only investments are the time and money it takes to set up and promote your mini site.

Whether you’re bursting with creative energy or just want to find an easy and inexpensive way to make some passive income, there is a mini site monetization method for you. If you have just a little knowledge about setting up a website, you can be up and running in no time. If not, it’s not hard to learn. Its one of those things that literally anyone can do.

Are You Ready to Outsource?

Business is booming and you have more work than you can handle. You really aren’t ready to bring on an in-house employee, but what can you do to keep up with everything? It is time to consider outsourcing some of that work to a freelancer.

Outsourcing is becoming an increasingly popular way for small businesses and solo-preneurs to increase productivity while keeping costs under control.

The best place to begin outsourcing is with a task that you don’t do well or one you don’t particularly enjoy doing. When you are struggling with a project due to lack of skills or lack of interest, it is bound to slow you down and take more time than it needs to from your hectic schedule. By outsourcing that task, you eliminate the time drain and the frustration. You are freed up to work on tasks that are in your expertise, which adds to your bottom line.

Not up on the latest technical skills involved in building a profitable web site? Hire a top-notch web designer and turn the project over to him. A quality partner will spend time understanding what you need as well as what you want in your site design. By carefully looking at your target market, your products and services, your desired outcomes and your budget, you will work together to develop a plan. Once all the necessary information is gathered, your new virtual partner will complete your project while you devote your time to other things.

Outsourcing can be used for a wide variety of office tasks. From accounting and payroll to content production to graphics and websites, outsourcing can help you add an extra pair of hands to your small business – which translates to extra hours in your work week. Try outsourcing some of your business processes today and find the extra time, expertise and money you need to drive up your profits.

Social Media Marketing Tips for the Introvert

If you’re a natural introvert, there’s no reason at all to shy away from social media. Don’t let the word ‘social’ throw you. Social media sites offer a great platform for introverts to be social on their own terms. You get to interact with other, but keep control at the same time. Many introverts get in touch with their extrovert side online.

Don’t Be a Hermit

If you’re using social media for your marketing, consistency is important. But if you’re a true introvert, it’s easy to forget that there’s a whole world of people out there. All marketers need to schedule regular social media time and this is especially important for introverts. Check in to your social media account at least twice a day to see what’s going on and interact with your friends and followers.

Personal vs. Professional

For introverts who are uncomfortable with sharing a great deal publicly, it helps to keep personal and professional life separated. This is actually a good idea for all marketers. Only reveal to your fans what you want them to know or what’s relevant to your marketing (for example, your experience in your niche, etc.). While it helps to show a little bit of your personal side in order to connect with others online, you can keep it to a minimum. How personal you need to get will also depend on the nature of your market and niche.

Ease into It

If the idea of interacting with people online is frightening to you, dip your toes in first rather than diving in head first. Like all uncomfortable tasks, it takes practice to get good at socializing online. Practice commenting, asking questions, engaging in conversation, and so on. Set a goal for yourself to do X number of interactions each day. The more you socialize online on a regular schedule, the easier it will get.

Don’t Force It

There’s no reason to pretend you’re an extrovert. You’ll connect much better to your audience by being yourself. Some introverts feel pressured to come out of their shell online because that’s how everyone else appears, but it’s easier to build connections when you’re being real.

Find Your People

Join groups that you’re interested in and that are relevant to your niche. When you do this, you’ll find that there are others online with similar interests and you’ll make connections with them. This makes it much easier to relate to your audience. You’ll also build important business relationships in a relaxed and casual way.

Find the Best Fit

Some things just don’t feel right. There may be a social network that just doesn’t fit with your introverted nature. For example, Twitter, which is all about real-time updates, can push you too far out of your comfort zone. If so, skip it and use a different site. While everyone needs to push beyond their comfort zone to grow, it doesn’t mean you need to tackle all the boundaries of that zone at once!

Coming out of Your Shell

Interactions on social media often don’t feel ‘real.’ Even though you’re interacting with people, the face-to-face element isn’t there. Sometimes what helps introverts come out of their shell is to connect with social media friends and followers outside of the social media site. Meet with them in person or even talk to them on chat or Skype. Then, when you “see” them online, you’ll find it easier to engage in conversation.

If you’re still wary of getting involved in social media, here’s a good confidence-booster. Whatever you’re doing on the site, make sure that you’re adding value. If you don’t feel that you’re adding enough value, find a way to give more. Be overly generous and you’ll find it easy to make friends and gain followers.

10 Ways to Market Your Content

The best content in the world won’t do any good unless there are people who are reading it. Marketing the content written for a website is one of the most important aspects in creating a site of value.

Knowing which form of marketing your content isn’t as tricky as it may seem. The Internet offers tons of effective marketing strategies and most are easily accomplished. The following are 10 ways in which you can market your content and start building your customer database in the process.

1. Create a Blog – A blog allows a marketer to constantly add new information targeted to a particular audience. Many potential customers will use a blog to get a better idea of the company they are dealing with. They also find out what you have to offer, such as product reviews, articles, reports and more.

2. Write an eBook – An eBook about your product or service can be written and distributed to current and potential customers. A fee could be charged, it could be offered as a free gift with a subscription to the site, or as a free gift to get people to your website, also known as viral content.

3. Create a Forum – Create an online forum where your customers can discuss the topic of your products or services.

4. Write a Newsletter – Create an newsletter detailing the latest happenings within your company and distribute it weekly or monthly.

5. Start a Podcast – Talk about your product or service and record it as a podcast. Require your customers to subscribe to the podcasts in order to capture possible leads or simply use it as a way to generate buzz about your products.

6. Put a Video on YouTube – Create a short but informative video about your website and post it on YouTube. Creating a link in your user information will allow people to go directly to your site after they have watched the video.

7. Set Up an RSS Feed – If you update your content on a regular basis, offer an RSS feed option on your site so customers can be alerted when you post new information.

8. Utilize Social Media – Social networking is on the rise and is one of the best ways to market your product to the masses – for free. Popular sites include Twitter, Stumble Upon and Facebook.

9. Webinar – Hold a live webinar on a topic that relates to your business. Charge a fee for customers to attend. Offer the webinar for a nominal fee of $1 to generate interest and build your client base.

10. Teleseminars – Record a sales presentation as a teleseminar and charge a fee for listeners to gain access. Yet another great way to capture lead information.

How to Promote Your Mini Site for Free

Large website with big budgets often spend millions of dollars on advertising campaigns. They plaster their URL on billboards across the nation, buy full-page spreads in magazines and spend small fortunes on pay per click advertising. How can a mini site run by your average Joe compete with that?

A better question might be, “Why should a mini site try to compete with that?” A mini site usually consists of one, or at most a few, pages. And it targets a very specific market niche. An ad in the New York Times would, in the overwhelming majority of cases, be overkill.

Promoting a mini site is doable on a mini budget. In fact, it is entirely possible to promote your mini site without spending a dime. Getting traffic may take a little more time and effort than if you spent big bucks, but your profit margin will be much higher.

Here are some free methods for promoting your mini site:

Do your own SEO. There is a small learning curve, but you can do it yourself. And once you get it right, your search engine placement will keep the traffic coming.
Submit articles to free reprint sites, such as Include a link to your site in the resource box. The article must include the resource box whenever it is reprinted, so you’ll get links from anyone who uses your content.
Join forums that appeal to members of your target market. Participate in discussions, and include a link to your site in your signature.
Comment on blogs. Most will include a link to your site with your comment. This will help boost your search engine rankings and could result in click-through traffic.
Contact bloggers that reach your target market and ask to write a guest post for them. This is a great way to establish yourself as an expert and create interest in your site.
Write a special report, making sure to include a link to your site. Then contact others who sell information products and ask them if they would like to give it away as a bonus with their product.
Write a press release. Submit it to press release websites, online publications and bloggers.

You don’t have to spend obscene amounts of money to get the word out about your mini site. With some creativity, you can start getting traffic without spending a dime on advertising.

How Much to Charge for Membership to Your Site

Creating a paid membership site is perhaps the best move an online business can make in these tumultuous economic times. Paid membership sites offer a constant flow of income that can grow overnight in some instances.

When setting up a paid membership site you are doing the work once, and then
reap the monetary rewards over and over again for as long as you offer information to your members. The site can be set to be accessed monthly or by a yearly subscription. No matter what, money will be coming in all the time. Passive income possibly at it’s best.

Knowing how much to charge for your paid membership site is something that is as individual as your company is to the whole of the Internet. Only you can decide what the price should be. Since the start up of a site like this is relatively low, it’s safe to assume you can expect to make your initial outlay back rather quickly.
Although you may have ongoing expenses, for the most part, once you repay yourself for the start up costs, the remainder of what you make afterwards is profit.

The potential profits are unlimited once you set your price. Let’s say you want to start out by charging $19.99 a month to let people have access to your membership site. You have 100 people who have signed up. This will give you a guaranteed $1,999.00 a month. Now imagine if you charged more?

You are in control of how much your site makes. You control the cost of the membership as well as the content inside. Speaking of the content, you need to make sure the content is actually worth the money you expect to charge to have access to it. This is a common mistake most newcomers make, they charge way too much for way too little content.

People want to be sure they are getting more than their money’s worth for anything they purchase or subscribe too. If you do not offer content that is informative, updated and current, you have made a crucial mistake and subscribers will catch on fast. A great site will include quality content more than worth the price you charge for it. In turn you lead yourself to people spreading the word and business growing over and over again.

Why Having a Business Blog is Important

A business blog is a must for every business; whether you have a website for your business, your business is a brick and mortar only or if your business is only on the Internet. If you are in any type of business at all, you need a business blog.

Blogging has become the way to drive new traffic to your business, whether the business is on the Internet or in a building. This is because people connect personally to you through your blog, even if it is a business blog.

Through writing blog posts your readers, subscribers and customers get to know a little bit about the person behind the business. And as long as you’re posting quality, trustworthy content your readers will come to trust you. Therefore, they will then begin to purchase your products or retain services that you offer.

Your business blog should reveal a little about the person behind the business, but it should never be too personal. Having an “About” page on your blog is a good place to display a little about your personal life, but not too much. Keep it professional, but let your audience know who you are as a business person. The “About” page is also a great place to display your qualifications, merits and credentials for your business.

Once your business blog is up and running, you will then use it to connect with people on the Internet through stories, talking about promotions or sales, and letting the public know your business exists. Having a business blog is the most important marketing tool your business should have. If you don’t have a business blog yet, and don’t even know where to begin, hire a virtual assistant to start one for you. A VA could even then maintain and manage it for you if you feel you don’t have the time. But, by doing whatever it takes to get a business blog started now, soon you will see an increase in your business traffic and more traffic means more sales.