The iPhone is one of the most purchased mobile devices, and iPhone users are more apt to download apps to use to enhance their productivity, have fun, engage in social media, and you name it they like to use their apps. The great thing about this for you is that you can make money with either free or paid iPhone apps. You simply have to figure out which way is best for you with your particular app.
If you’re trying to expand your brand it might be a good idea to create a useful application that fills a need or desire that your target market has that is within your niche and offer it free including completely ad free. The app itself carries your logo, and serves a need of your target market which will make your target market happy, which will encourage them to purchase more products or services from you due to the nifty little gadgets you offer your clients free.
You can also include pay per click code within the iPhone app that runs ads on the iPhone. If they click on it you make money. A free iPhone app with keyword activated pay per click advertising included can become an entirely new income stream while also serving a purpose and fulfilling a need that your target market has without directly charging them.
Alternatively, you can create a useful application for the iPhone and charge a fee for using it. If your app fills a need for your target market, plus is emblazoned with your logo, you will keep your brand in front of your customers, thus marketing your brand, and providing an added benefit to your customers. Typically, iPhone users like to use the same company. So if you create more than one great app ensure that you offer it to users of your other apps. They’ve developed a trust of you and are likely to use other apps that are relevant to their lives.
If the app promotes your service, or is an extension of your service or is complementary to your products and services it will work to promote your brand in a brand-new way. Educating potential new clients about your products and services via an iPhone application is a great way to increase your market share and apps that allow your target market to use your services in a new way, such as via their mobile device will excite current clients, and encourage future purchases of your products and services.