Money Making Product Reviews that Rock

If you want to write money making product reviews you can do it. Just follow these easy steps and you’ll have product reviews that rock! Follow these suggestions and tips each time you create a product review or product review website, and you won’t ever forget anything important to include in your product reviews again. You’ll be able to create product review sites, and write product reviews repeatedly that will make you money over and over again!

Do Your Research — Research is part of every niche product review website and part of every single product review. If you don’t know anything about your target audience, or the type of products they use down to the keywords (search terms) that they use to find the products, then you’re not going to succeed. You want to succeed, start with the research before you even start making the website.

Know Your Competition — Many people think competition is bad, let competition be your guide to building a profitable niche product review website. If there is a successful website about your niche, you can be successful too. Just do it better than anyone else. Do it more, do it more complete, be more honest and your audience will thank you.

Be Above Reproach — Be completely honest and straightforward in all your product reviews. If you received the product free prior to the review, say so. If you bought it yourself, say so. If you hate it and would not use it if your life depended on it, say that too! Having honest reviews that tell readers exactly how you really feel will go very far in creating a feeling of trust in your readers. Trusting readers buy what you recommend.

Know Who The Product is For — Know who wants your products, and who makes your products. If you name the people who will use the product as well as the people who create the products in your website you’ll cover both sides of the fence.

Know What The Product Does — Name the product and name what the product does especially if the name of the product isn’t suggestive of the problem it solves. For instance QuickBooks is financial software for business but you might not know that by just the name. Explain each product completely.

Know When Your Audience Needs It — At what point does your target audience need the product (now!)? You must include a call to action that gets attention and makes your audience want to buy it right now while still maintaining a review feel. Instead of saying buy now, you’ll describe when a member of the target audience needs to use the product. Example: Nursing bras are comfortable to wear toward the end of your pregnancy as your size increases because they are adjustable, and after birth for ease of nursing.

Know Where To Get it and Use It — Might seem obvious, but it is important to tell your target audience where to buy it by providing a link and telling them to click the link to buy or to read more if the link is going to a sales page.

Know Why Readers Should Use it and Why They Trust You– Always explain why your reader should trust what you say about a product. Explain your policies, your rules of doing business, and tell them who you are by demonstrating good judgment and honesty in your reviews.

Close each review with your personal opinion about each item you’ve just stated so that there is no mistaking about whether or not the reader should purchase the product or not. If you are offering a coupon for the product, a premium to the reader if they buy the product from your link, and again provide the link to where to get more information, or buy the product. You can also include “like product” links under each review to keep them on your page if they’re not convinced to buy at this point.

Does your Blog Need a Mobile WordPress Plug-in?

If you have a blog, don’t assume it will translate perfectly to mobile: Chances are, it has at least 2 columns, and runs ads, graphics and is set for a screen width that’s (at absolute minimum) 760 px wide.

Besides, even if it was able to load in and emerge with a readable format, you need to remember that many people are paying heavily for each megabyte downloaded on their mobiles (not to mention for the time)… and they’re not going to wait twenty minutes for all your graphics and plug-ins to load.

One superb and very user-friendly plug in is WordPress Mobile edition. If you can’t find it by searching the plug-in section via your blog Dashboard, you can easily download it from WordPress.org’s plug-in section. (It even allows comments – something that is often a problem.)

One word of caution: If you have one of the smaller mobile phones, avoid the popular Carrington theme recommended on the WordPress.org WordPress Mobile editions page.)

According to WordPress.org, this plug-in works particularly well on Blackberries, iPhones, Androids, touch phones, all wireless, and PDA.

Advertising, Anyone?

If you want to display ads, the Mippin Mobilize plug-in (also found at WordPress.org) is a configuration-free plug in. It works by redirecting other mobile users to Mippin’s rendering of your blog. This is a nice plug-in, because it scales photographs to conform to your mobile site visitor’s screen width, and converts vides to 3G format.

Customization, Anyone?

If you’d rather customize your blog theme somewhat, a plug-in you might like is MobilePress. This one isn’t available at WordPress.org, but you can find it on its home site, mobilepress.co.za/.

It’s biggest benefit: Allowing you to use customized themes, and it also allows specific themes for the iPhone, as well as the Opera Mini browser and Windows CE Mobile. (Surprisingly simple to install!)

So there you have it: 3 fantastic plug-ins to help your WordPress blog go mobile.

(Perhaps the new mobile technology is going to end up being easier to adapt to than we think!)

Content is Still King for Product Review Sites

So, you want to build a product review site and make a lot of money. Of course, you do! But, like with anything you have to do it right if you want to earn money. First, you need to decide who your target market is, then you need to choose the right products for your audience, and then you must fill it with keyword rich content that attracts search engines and humans alike. This is no easy task, but with a little practice, you can get really good at writing reviews that get results. We all know what results you want, right? You want to make money. So read on to discover the perfect formula for your product reviews.

Try it — When possible try the product you are going to review. If you cannot try the product, it makes it difficult to give it a great review. If you can’t review it yourself, offer the ability for site visitors to submit a review or invite those whom you know have tried the product to submit a review. If the reviews aren’t accurate, and someone buys the product they’ll blame you. How can you be accurate, if you haven’t tried the product or service — think of a way.

Be Truthful — If there are issues with the product that aren’t wonderful, but some are wonderful be truthful. Consider not posting reviews for products that are really bad. Sometimes, if you do that it makes the other products look that much more wonderful. However, be prepared for the owners of the product to be angry, especially if they gave you a review copy.

Why You? — Why should people trust your product reviews? Ensure that your site visitors and guests know why you are the one to give the reviews about your particular niche. Are you an expert in the area? Do you use these type of products on a regular basis? Do your clients use them? You don’t have to be a Doctor to review stethoscopes, but you do need to be able to interview those who do use stethoscopes.

Remember your Audience — You’re writing the review for the audience, not for the product creator, the vendor, or even yourself. If you keep in mind that you’re writing for a potential user of the product and not for anyone else you can keep your sights set on the correct keywords, the right attitude, and the best approach for the products you are reviewing.

Who, What, When, Where — These are the questions every product review should answer. The reader should know that the product is for him or her, what it is and does exactly, when they need it and where to get it. If you can’t answer those questions, then do more research, because nothing else matters as much as those four answers.

Benefits vs. Features — You’ve likely heard, when you are writing your own website, especially if you offer a service, that you should focus on benefits, not features. In the case of a product review, focus on both benefits and features. Discuss the features and the benefits of the features. What problem does the feature solve for the potential user?

Sum it up — In the ending paragraph tell your reader exactly what you think about the product. Is it worth the money? Now is the time to consider how you feel about the product. If you were going to use this product, do you think it’s worth the money the reader will need to spend? If you think so, say so, if not say so too. Your readers will appreciate your honesty.

Adding a Podcast to Your Blog for Wider Impact

Some people like listening to ideas more than they like reading about ideas. If you add a podcast to your blog you can create a wider impact due to that reason. Some people are visual learners and some are audio learners. That’s another reason why repurposing content works so well. Giving your audience a multitude of ways to digest your information will go a long way to creating success for you.

You can offer your audience a way to listen to each blog post, rather than just read it. Kendall SummerHawk does a great job of doing that for every blog post she publishes.

You can do this in a variety of ways from creating the podcast first and having your VA transcribe it, to writing it first, then reading it for the podcast. Plugins such as podPress, Blubrry PowerPress, Post by Voice, work to put your recording on your blog easily and in the right format. You can also make your podcast available to iTunes for another way to attract more people to your blog.

Develop More Trust

Adding a podcast to your blog is an inexpensive way to get more results from the work you are already putting in on your excellent blog posts. Podcasting will grow your influence and help develop trust with your audience. There is just something special about hearing your voice that will make your audience trust you more. It makes the blogger seem more like a real person, a person whom they can trust.

Expand Your Audience

You can widen your own knowledge and that of your audience by using your podcast to interview other people. Doing one interview can offer you at least a dozen ideas for future blog posts. This works especially well if you’re getting stuck for content ideas. By opening up your mind to other people’s input you’ll open up an avalanche of creativity that you may not have tapped into otherwise. Plus, you will immediately expand your audience to the interviewee’s audience.

It’s Inexpensive

Podcasting is a super inexpensive way to add something new and interesting to your blog. Your audience will appreciate being able to put on their earphones and listen while they are doing other activities, or download it to their iTunes and listen while they are out for a jog. People like to multitask today, never sitting down and focusing on just one thing, listening to podcasts is popular due to this reason.

A podcast could be what you need on your blog to add new life. Why not download a plugin, and give it a try starting with adding a podcast to the blog posts you already have? See how it energizes your blogging, and gives you new ideas of content that you may not have previously considered.

Fast Article Writing: Tips For Getting Your Content Ready Under A Deadline

Although we’d all love to spend hours crafting each piece of content we write, the truth is that some of us work better under a deadline. If you need to get content written quickly then here are a few useful tips that won’t leave you sacrificing quality.

Always Outline Your Articles Beforehand

If you find it hard to get those articles written, an outline breaks it up into manageable chunks and makes sure that you get it done with minimal effort.

How to write an effective article outline:

* Write out around 2-4 subheadings for points you want to include in your article,

* Without thinking too much, make short notes under each subheading about what you could include,

* You might want to note down any helpful websites that you found in your research,

* Leave space for your introduction and conclusion, and perhaps write them at this stage if you’re confident about what the message of your article will be.

If you’re writing an article of around 500 words, each subheading would only need to be around 165 words long to reach that limit. Doesn’t breaking it down like that make it seem a lot easier?!

Writing the Article

Now it’s time to actually write the article. This should be easy, now that you have an outline! It could take as little as 15 minutes, especially after you have a bit of practice. That said, it’s always good to have a few other tricks up your sleeve to make your writing as fast as possible:

1) Set A Timer: Set a timer and just write until that timer ends. For example, say you have thirty minutes free before you have to go out. That thirty minutes is perfect for writing your article! And it isn’t daunting at all. After all, anyone can focus for just thirty minutes. Think how much better you’ll feel after that thirty minutes is up.

The chances are that if you can just get yourself to sit down and work solidly for that thirty minutes, you’ll get the article completed without any problems at all. If not, just use another slot of time to write solidly, and you’ll get it done.

2) Just Write: Some of us find it hard to type fast simply because we want to keep going back and editing what we’ve written. Try not to edit as you go along. With practice, you’ll learn to ignore the inner editor and just get it done. You can go back and edit once you’ve got the writing out of the way. Just typing quickly should help stop the temptation to go back and keep editing everything and wasting time as you go along.

3) Use Voice Recognition Software: If you’re not a fast typer then consider purchasing software that turns voice into text. There will be a learning curve with this, just like typing, but many people claim that it’s the perfect way to get articles written quickly. Take a look at Dragon Naturally Speaking for more information.

The tricks above are excellent ways to improve your writing speed. Ultimately, though, it all comes down to practice. The more you can get into good habits, the faster you can learn to type without editing, the quicker you’ll become at creating high quality content.

1 Penny Clicks – How To Advertise on Google Adwords for Just One Penny Per Click!

Let’s use Google Adwords Site Targeting display/content networks but with a twist…

This pay per click technique is not actually new or some kind of “secret”, but rather a very rarely exploited tactic that only very few Adwords users are actively using to get some of the cheapest clicks possible.  Clicks like these…

AdWordsPennyClicksPic
(Click on the image to enlarge.)

That’s 287 clicks for a total amount of $2,87 from one campaign and 6,697 clicks for a total amount of $67,67 from another. (I started off paying $0.02 per click on the second campaign which explains why the figures average out at just over one cent per click.)

Now for the steps involved…

First, You’ll need to make some image banners. Stick to proven direct-response marketing tactics and make them look like billboards or classified ads. There’s no reason for any fancy “artwork”.

All of my banners look something like this:

200x200

Ugly but effective!

My ugly but effective banner!

Here are the basic 9 formats of the images ads you need to create:

  • 300 x 50 – Mobile leaderboard (This one is optional and depends on if you plan to have your ad displayed on mobile devices. I usually don’t.)
  • 468 x 60 – Banner
  • 728 x 90 – Leaderboard
  • 250 x 250 – Square
  • 200 x 200 – Small square
  • 336 x 280 – Large rectangle
  • 300 x 250 – Inline rectangle
  • 120 x 600 – Skyscraper
  • 160 x 600 – Wide skyscraper

Note: all banner ads must have a max file size of 50k. Google will not accept large files above 50k.

It’s vitally important to this technique that you create ads in ALL of these sizes and not just some of them. Got it? Good.

Next, I will I assume that you already have an Adwords account. If not, then go to Adwords.com to create your account. Once you’re done come back to this part to create the campaign.

Next, Create a new Google Adwords campaign by clicking on the green button labelled “New Campaign” in your AdWords account. Select “Display Network Only” from the drop-down menu that will appear.

That step should bring you to the Campaign Settings page where you can select the options and features for that campaign.

It contains quite a few options, so I’ve included a screenshot below showing you the exact options and selections that I use when setting up my penny clicks campaigns.

Feel free to create your own campaign names but you can simply duplicating the options I’ve used when setting up your first campaign.

(Click on the image below to enlarge.)

CampaignMgmtSettings
Campaign Management Settings

Once you’ve saved your settings, you will be able to create your first “Ad Group”. Be sure you create an “image ad” instead of the usual “text ad” campaign.

Then it’s time to get busy with keywords. Lots of keywords!

Import as many relevant keywords as you can into the new ad group. The more keywords you can add the better. I recommend at least 1,200 keywords per ad group. Preferably 2,000 (which, I think, is the maximum allowed per ad group).

So where do you get these keywords? Well, you have a couple of options…

First, you can use the free Google Keyword Tool for this but it’s going to be pretty labor intensive and you’ll have to sift through a lot of unrelated junk keywords as you deepen your searches.

Nevertheless, this is how you would go about mining the keywords you need using this method…

  • Go to Google Keyword Tool
  • Type the website name (URL) of the offer you are promoting into the field where it says “website“and hit search.
  • Now order the results by the highest search volumes and copy all the keywords results and paste it in a text file
  • Now, starting with the highest searched keyword, copy and paste the first keyword into the search box, delete the website name (URL) and hit search again.
  • Now repeat this with the next highest searched keyword and copy all of those keywords and paste it in the text file again.
  • Repeat this process until you have at least 1000-1500 relevant keywords on your list.

That’s the hard way though.

The process of collecting thousands of keywords used to be a lot simpler and quicker using a tool called the the “Best WonderWheel Scraper” but it’s been discontinued for more than a year! (Dangnabit!)

I recently found this tool however which is cheaper, faster and even more effective at uncovering thousands of LSI and highly-targeted keywords from Google. (In fact, it’s the reason that I took the time to see if this penny clicks tactic was still working.)

Since the majority of people that were using this method stopped because it became too much work after the WonderWheel Scraper stopped working, it’s fair to say that the time saved will more than pay for this nifty gadget after running just one profitable AdWords campaign. Click, click, click – profit – it’s a no-brainer.

Next up, set your max bid at $0.01. (You could also set it to two or three cents per click if you’re having trouble getting clicks and impressions in certain niches, but the highest I’ve ever needed to bid using this tactic was around $0.02)

You can experiment with raising these bids to slightly higher amounts later, if you want to.

Once you’ve saved the campaign don’t be alarmed if most of the keywords are marked as inactive for search because the bids are so low.

Because with this Adwords technique, that doesn’t matter because it’s the Adwords CONTENT network that will deliver your banners and which will end up sending you lots and lots of dirt cheap traffic!

By now you should have all the 9 banner ad formats. Click on “Browse” and find the first banner ad to upload.

Name it after the format of the banner. For example if I upload a 300 x 250 banner I will usually name it: 300×250 or something like that.

Now you need to enter both the display and destination URL:

CampaignPic
Campaign Banner Upload

Keep adding new Ad Groups, until you have 6-10,000 keywords.

Add all the banner sizes; our goal is to get the banners shown as many times as possible on slightly related sites.

Once your campaign is running, all you need to do is monitor the performance and the clicks. I usually start every campaign on a $5 a day budget and I’d recommend that you do the same. That way you can easy ramp up the successful campaigns and scale back any unsuccessful campaigns (not all campaigns are successful, but it’s not hard to find ones that are).

Rinse and repeat once you’ve done this and you can keep doing this for all you sites and all your keywords! One penny clicks – in the bag!

PS – When you try this technique, I’d be curious to hear about your own results. Feel free to drop me a comment below or an email with yours.

Establish Credibility in Your Niche with Pinterest

Being credible is a very important goal for any business. If your audience views you as credible then they not only see you as an expert in your niche, they also trust what you say as the truth. In order to gain this designation as credible it’s important to demonstrate your knowledge, and be able to back up what you say in a demonstrable way.

When you consider that according to research over 50 percent of online consumers have purchased based on Pinterest recommendations, that’s pretty powerful stuff. What’s more using Pinterest is a fun and effective way to help you establish credibility, so why not add it to your marketing mix.

Here are some ways to get started establishing your credibility on Pinterest:

Effective use of profile bio — Put simply, fill out your entire profile and include a good professional picture. Nothing can increase your credibility as much as a great photograph. Pinterest profiles are indexed by Google and other search engines so the more completely and keyword rich your profile is, the better.
Links to Case Studies — Prove how effective you are by creating a board of case studies. A case study is an entire overview of a business or client. Essentially a before and after. For instance, if you’re a business coach you can go in depth about how your suggestions made huge improvements.
Clever Presentation of Testimonials — Seeing pictures and the words of happy customers and clients can make all the difference in how people perceive you. Ensure that you get your clients’ and / or customers’ permission to show their image and their words, and when potential clients see the real people you’ve helped your credibility factor will go up exponentially.
Strategic use of Graphics — Almost anything can be made into a graphical representation. Create colorful flow charts. Have a professional logo made. Get a professional headshot. Ensure that all images that you use are legal and that they are also very well done.
Use of Audio & Video — If people can hear someone sing your praises they’ll love you even more. If they can hear you talking, in addition to seeing your photograph, the trust quotient explodes most barriers. Create a board that is all about linking to your audios and if you have them video.
Show infographics that prove your numbers — People love to see the numbers in action. Infographics are a terrific way to show the statistics behind your work, and as an added bonus they work great on Pinterest. Don’t make it too busy, use color, scale and as few words as possible to get your point across.

Establishing credibility is about building relationships with your niche audience. Strategic use of Pinterest to help you establish credibility is a pleasurable way to educate your target audience. You’ll be able to educate, entertain, amuse and even, if you dare, rouse your audience wide awake with your Pinterest boards and pins. Let your imagination go, but do it in a focused strategic way, and before you know it you’ll be well established as an expert in your niche that is well trusted.

Own the rights to your work with self-publishing

Self-publishing is losing its stigma. Why? Well, the bottom line is money talks. The market has spoken, and the market likes buying self-published books, especially digital books. Even so called vanity press shops are being usurped by savvy writers who are taking matters into their own hands and doing the work themselves. If you’re looking to self-publish your work, whether an information product, a “how to” book, or a novel, you can do it yourself without going through a traditional publisher.

What’s more, you’ll probably make more money anyway. But, maybe money from the book itself isn’t even your goal. Perhaps you are a public speaker and want something to offer attendees at your events. Maybe you’re a life coach and want to offer a tangible product to your clients, or you want a terrific marketing piece to help you get new clients. Whatever your reasons, if you choose to self-publish, another excellent reason is that you get to keep all the rights to your own work, and thus keep more of the profit for yourself.

The fact is, if you’re not already famous, and don’t have millions of fans clamoring to buy your book, the traditional publishing houses probably won’t spend that much time with you anyway. They’re going to expect that you’ll spend a substantial amount of time, money and effort doing your own marketing. And, if you’re successful, they’re going to take all the credit and most of the profit. Traditional publishers know this, which is why some of them are offering self-publishing services to authors they turn down. If you become successful, they’ll suddenly offer you a contract.

If you think traditional publishers are the end all and be all on who is a good writer, think again. There are plenty of examples of poorly written best sellers out there, so don’t allow the idea that a traditional publishing contract designates you as a good writer. The truth is, even the best writing might not sell well. Today, traditional publishers are focused on niche markets which sell, regardless of whether or not the writer writes well. Once you hand over the work to a traditional publisher, you’ll have to accept their end result, even if you’re less than thrilled. As a self-publisher, you can ensure that your work is edited to perfection and is the best product that you can produce, without giving away your rights to a traditional publisher.

Consider the query letter that authors must write to a traditional publisher. It must include the target audience and what the author plans to do to market to that audience. That means you’re doing all the work. There is hardly any advantage to having a traditional publisher today. Once you realize that, you can also realize that self-publishing is a serious alternative that any author should consider. Especially one who can use Internet marketing principles to their advantage. Why not keep your rights, forever, make all the money, and ensure that your product is the best it can be if you’re going to be the one ultimately responsible for everything anyway?

The First Steps for Starting a Membership Site of Your Own

A membership site is a website that provides information or services to those people who register and pay to be a member. Most membership sites bill their members on a monthly basis. Once someone signs up as a member, depending on the owner’s set up, they are automatically billed each month. Those who sign up to become members have access to member’s only information provided by the site owner on a regular basis.

In order to start a membership site of your own, you must first determine who your market is. Next, you’ll need to put together a product, service or other information your market is in need of. Remember, it must be valuable enough they will be willing to pay for it on a recurring basis.

Once you have this information it’s time to think about how you will receive and keep track of member payments for each billing cycle. Popular payment options for members include credit cards or Paypal. Clickbank is also a popular payment gateway for membership sites, since they’ve recently added a recurring billing feature for publishers. The payments are still made by your customer via a credit card or Paypal, but Clickbank deals with all the accounting for you. This saves you a lot of time each and every month. You receive your check after all returns and fees have been removed and that’s it.

Next you’ll need to determine which type of membership site software you want to use to manage your members, the content, and all the important confidential information such as logins, etc. that come with a membership site.

If you’re looking to save a bit of money with this step (some membership management software can be a bit pricey) one way you can handle how you offer your content and member access to it is to set up an email list. Each month send an email telling current members where to go in order to access their new information via a special link on your website.

Supercharging your StumbleUpon Search Results

If you’re a serious seeker after information, and you depend on solid online research for your living, you may find it’s not enough simply to wait until you’ve logged in enough clicks via StumbleUpon, to refine your results. Waiting for this powerful social network to learn your preferences is all well and good – but there are definitely ways you can trim the fat from your Stumble results, leaving only those valuable golden nuggets (and I’m not talking about the McDonald’s variety, here!)

Here are my 3 best tips for getting better StumbleUpon search results:

1. Pay attention and subscribe to Superstumblers. These are people whose content is even more ideal for your needs than your own. Remember that when you subscribe to them and befriend them, their favorites are added to yours in StumbleUpon’s algorithms. Search their content, if your own is proving too slow.

And if you’re subscribed, you can receive updates whenever they have something to share. (It can be rather like going through your ultimate coach’s personal library and files, with permission!)

2. Don’t stumble by topic or category, if you’re really serious about finding specific information. Search by long-tailed keyphrase instead. You can do this by clicking through your “All” button until you locate the “Search” channel. Click on “Search” and enter your long tail. You’ll find the results well worth it!

3. Don’t forget to visit your favorite power stumblers’ profiles. Subscribe to them (the green “Subscribe” button in the top right-hand corner. Check “accept shares to my toolbar” to be party to their new discoveries. Review their entries (not every one, but your genuine, absolute favorites) – it’s well worth it, when they (hopefully) review one of yours in reciprocal gratitude. And because you’re both like-minded.

These 3 tips may not seem like the be-all and end-all of power searching, but put them into practice and I guarantee you’ll see a significant positive impact in your StumbleUpon search results – and who knows? Perhaps in your own traffic and fand base, too!