No matter what you desire the end result of your sales funnel plan to be, the truth of the matter is actually quite simple. You have to start at the beginning. For anyone who is experienced in sales, there is already an awareness concerning sales cycles and how they can, at times be quite slow going.
By starting off on the right foot with a quality product and high standards for customer service, you will gradually build a positive reputation for yourself. Any future opportunities you have to provide repeat business with your customers will have them expecting the same quality service they initially received. And you need to be willing to provide that, even with your lowest priced or free product.
By laying a positive foundation from the start, you’re building a solid path between you and your customer. We want this path to be used for quite a long time. Once they are satisfied and begin to have trust in you, it’s time to find other venues for your business dealings with your customer. Set the stage for the next level of products you have available which may be of interest to them, and which they could find useful.
You have established your reputation now, and can take this opportunity to offer an assortment of enhancements for your customer’s original or subsequent purchases. More upscale services may be in order to assist with some of these new enhancements, and you must be ready to assist in any way necessary to remain trustworthy to these people who have stayed with you to this point.
There will be many other opportunities surrounding this initial contact. They may have told their friends, and had them contact you for the same products and services. Or you may have found your own clients for the niche you’re supplying information on. The same process you used for your initial customer can and should be used over and over again, as often as possible. This is how you are going to grow your online business. This consistency will ensure all of your customers receive what they well deserve.
As time passes, you may create or discover a high-level service or product which could be quite useful to your client, creating a huge impact for them or their business. The rapport you have built with this customer from the very beginning will come in very handy here. They will trust you in regards to these types of products, simply because you have been their faithful provider of friendship, quality information, and in some cases even reassurance, which has helped them develop their business just as they have helped you.
The final word for the time being is this: in the end, all you really have to give is your word. Make sure it is worth giving, and deliver everything you have said you would in the agreed-upon timeframe. It is this powerful yet tiny thing which can make the difference between success and failure.