Keen to start link building? Let me introduce you to SEOmoz.org, a site boasting “The Web’s Best SEO Resources”. SEOmoz’ main claim to fame in traditional link-building annals is it’s famous toolset, which includes “over twenty SEO tools”.
That may be too rich for the new marketer’s blood, but what about some of the other tools?
Linkscape is a free tool that allows you to perform a number of targeted analysis functions on your competition (and your own sites), including:
– Checking your links to see if they are from suspect sources
– Identify your competitors’ anchor text keywords
– Analyze their strongest linking strategies
– Analyze your own sites’ strongest web pages
(And that’s just for starters).
What SEOmoz doesn’t tell you up front is that you can only see basic data, until you upgrade to a paid subscription: Still, a web page that can instantly show you simply by your entering a website URL its “mozRank”, number of links and number of root domains linking to that site is a pretty cool tool, when you’re analyzing your link strategy!
My favorite tool is Trifecta. The free option allows you to run one analysis per day, and lets you see:
– how many pages and sites currently link to yours
– how many times your “brand” is “mentioned on the web”
– how much traffic your site has
You can analyze your competitors too, of course. All sites are equal (figuratively speaking) at SEOmoz. And many people wouldn’t be without their SEOmoz Firefox toolbar add-on for instant stats.
Other paid link analysis tools include BacklinkAnalysis, and the SEOtoolbox page offers you the ability to check backlinks, page rank, domain age and indexed pages (in 3 major search engines).
A “pro” subscription that allows you to analyze in much more depth than you can probably imagine right now begins at $79.00 per month. Is it really worth it?
Only you will be able to tell.