Email lists are a tried and true way of marketing your products and services to many people at once. It’s an easy way to get the word out about a sale, an event, product updates, etc.. to as many people at one time as possible. Essentially, it’s a database of your clients’, potential clients’, and interested parties’ email addresses.
In order to build up a large number of people on your email list it is important to do some marketing that is focused on building up the list. There are a lot of ways to do this such as:
* Pay per click marketing — You bid on keywords to promote your advertisement and when someone clicks on it, they click through to a special landing page that you made for them in which they then, hopefully sign up for your email list.
* Online contests — You play a game in which a prize or prizes are given to winners of the game. To play the game, participants must enter their email address, which signs them up for your email list.
* Freebies and giveaways — You offer a free eBook or eReport in exchange for the target’s email address, which signs them up for your email list.
* Making a sale — By making a sale, everyone who buys is and should be automatically entered into your email database as a current customer.
Now that you know the various ways to build your list, why should you do it? The fact is, email marketing, no matter the strides social media has taken the last few years, is still the very best way in which to market your services. Not only that, if you ever want to sell your business, having a large and responsive email list is a huge component in being able to demand a higher price!
By having an email list you’ll be able to sell your products and services to your audience. This is not SPAM. So many people worry that having an email list, and then sending them emails is the same thing as SPAM but it’s not. If you sign up to received something, technically it is not SPAM. If you sign up to receive something, and you get something awesome, then you’re going to be more likely to purchase from them than the next unknown entity. Therefore, you want to build your email list so you can show them how awesome you are, and make lots of sales.
The great thing about an email list is that pretty much any time you want to, you can give yourself a raise. You can promote a product or service via your email list, and if you’ve done the work to build your list full of your target audience, you’ll make sales. Maybe you want to use your email list to ask something else of your audience, guess what you, you can do that too. You have a huge audience that you can activate at a moment’s notice.
Another awesome fact about having a solid email list is that it will also increase your website stats if you promote each new blog post or podcast to your audience. We all need reminders, and by using the email list as a way to remind your readers about your new post, you’ll get more readers, more commenters, and if each post you make has a call to action, more action. If you want more traffic and more sales, the email list is the best way to do it.
Consider having an online contest today to promote email list sign ups. You won’t be sorry that you did it.