It’s a well-known realization not all of those from your target market who visit your website will in fact become customers. There is an opportunity here for time, resources and money to be wasted on trying to coax the wrong type of person into the ‘inner sanctum’ of your sales funnel. It’s important to understand your ideal client, before you end up spending a small fortune trying to grab hold of people who won’t do your internet business justice.
Another point to understand how people perfer to buy from those they know, have confidence in, and actually like. These are all aspects you can achieve with each of your customers, even if you never meet them face to face.
Developing this level of trust may take some time; however once it is developed your client will be more open to spending money with you, even on those higher ticket-priced items. They could quickly and easily become a qualified buyer – someone who has already tested the waters so to speak. They have signed up and received your free item, and maybe even purchased your low ticket item. They’re now poised to become a source of reasonable income for your internet business.
In order to keep them coming back, you need to continue to supply them with information relevant to the niche. Gradually working up to higher ticket-priced items, you need to ensure your customers are still receiving quality information. While articles and e-Books are great to start out with, reports and home study courses are good to have in the works from the beginning of your launch. By starting early you know you’ll have these ready for your customers when the time comes for their need.
This is where is becomes important for you to encourage your prospect or customer to revisit, by reminding them you are there. A great strategy for achieving this is to create a mailing list or opt-in list. By offering them some information for free when they sign up, you are not only encouraging them to provide you their information, but also giving them a bite-sized chunk of what type of information they could expect from your communications. This is the beginning of the processes of building that level of trust you require to keep those customers coming back, or waiting with excitement for news from you about new products available to them.
Offering something of value to your site visitors makes it easier for them to agree to pass on their information to you. They know quite well if they give out their contact information, they are going to receive promotional emails or follow-ups from you. It’s paramount to make it worth their while if you want to keep them coming back for more of what you have to offer. Keeping them up-to-date on upcoming features or articles is another great way to keep the suspense and excitement going strong.
Creating lifelong customers does require hard work and dedication. Take great care to plan your content and marketing strategy accordingly. Earn your prospect’s trust and keep it and you will have a lifelong customer.