PLR – Private Label Rights – Understanding Your Usage Rights

PLR – private label rights – articles are a fantastic way of getting ready made, affordable content for your website, product and more. However, when buying these articles it’s important to understand how you can use them. Different PLR sellers will put different restrictions on their article packs, though these generally fall into a few popular categories. Here’s a quick guide to some of the most commonly used licenses for PLR.

Private Label Rights

Although the term “PLR” is commonly used to describe a wide range of content, in its strictest sense, private label rights means that you have the right to change the content, add your name as the author, and resell it for profit. However, there are limitations. Although different sellers may have different requirements, you’ll almost always find that you cannot sell on PLR rights to other customers.

Unrestricted Private Label Rights

This is the type of private label rights product that you CAN sell on to others, and they generally cost more. As the name suggests, it really is unrestricted, meaning you can do everything you’d do with standard PLR rights, as well as passing those rights onto your customers either by selling the articles or giving them away (it may depend on the individual terms set by the PLR seller).

Resale Rights

On top of getting private label rights for your PLR, you can also buy products with resale rights. What this means is that you CAN sell on the product for profit, but you cannot edit the content, change things around and claim authorship yourself. And you cannot pass on these rights to the people you sell it to.

Some sellers may give you master resale rights to the product, in which case you CAN pass on the resale rights to the people you sell the product onto!

How Do You Know What You’re Buying?

There is a lot of different terminology up there, and it can get confusing when you’re shopping for content and PLR! Private label rights sellers will usually do their best to help you by putting together license files. These will usually stipulate exactly what can and cannot be done with the content.

All kinds of usage rights have a number of different benefits. If you’re looking for content to create informational products or to fill up your website, then you’ll find that standard PLR – private label rights – usually fits the bill. And remember, if in doubt about how you can use the content, contact the author of the content and they’ll be happy to tell you what your rights are. This helps you to avoid any tricky gray areas regarding copyright!

Membership Sites – How Do I Start?

Membership sites are a great way to create a mainly passive form of income. Once you have your membership site up and running, you just need to keep it updated with fresh content. Setting up a membership site can seem a little intimidating, however. Just take it a step at a time and you’ll soon be ready to launch your new site and get on with the business of making money.

The first step in creating a membership site is making sure you have an audience who is ready to join. Like all types of content sales, you need to find a target market hungry enough to want what you have and willing to realize they need to pay for it.

Search out your market as you would any type of content product. Start by choosing a topic that either you have experience in or have a strong interest in. Do some keyword research to be certain of your market. Use Google’s keyword tool to find out how many people are doing daily searches for your niche. Next, spend some time doing a little research to see how many other membership sites are already operating in your chosen field. Just because there is a little competition in your field, doesn’t mean you should pick another topic. Competition can be a good thing- it gives you a benchmark to work toward and beat! However, if there are a lot of heavy hitters in your market, you need to know you’re in for a challenge. Your best research can be done by joining a few membership sites and checking them out from the inside. Mind you, you still need to create your own content and fresh ideas, but you can see what is popular and what isn’t, which can help you choose topics and features in your own site.

As you look at different membership sites, take note of the special features they use. One of the most common features is the forum. A forum gives site members a dedicated space to discuss ideas, share information, ask for help and interact in a number of ways. Forums will also allow members to send private messages to one another. As the site administrator, you will set the rules for the forum, as well as interact with the members yourself. It’s usually a good idea to keep forum rules to a minimum, although you will want to notify members of the rules against spam. You will also likely want to set some ground rules regarding tone and etiquette. While a forum is only as good as its diversity, members should agree to a policy of mutual respect and avoidance of abusive remarks.

You can also use your membership site to sell additional products and resources to your members. Choose these resources wisely. Your members are already paying to participate in your site, so be careful not to push other products too heavily. Instead, consider setting up a resources section members can check out at their own leisure. Choose only high quality products that offer a good value to your members. You don’t want to violate their good will or trust or you will find yourself losing members.

These steps are obviously just the beginning of creating your membership site, but they are an important beginning. By starting out in the right way, you have a much better shot at ending up where you want to be- at the top of your market, making a great income from your membership site.

3 Common Myths About Niche Marketing

There are many myths surrounding niche marketing and the opportunity it provides for making money. Although many have questioned the possibility of great success by marketing to a niche, or small market group, it can and will be profitable if you do it right.

So how do you separate fact from fiction when it comes to niche marketing and how you can benefit from it?

Here are 3 of the most common myths that surround niche marketing and the truth behind them.

Myth #1: Small Market, Small Profit
A small market does not dictate a small profit. Sure this can be true, but it is a blanket statement to say the least. Take for example the market of multi-million dollar residential real estate. This is arguably a “small” market as most of us are not in the market for such expensive homes. But there are some who are and the realtors who sell to them make anything but a “small” profit. In fact, they probably make more off of one sale than most of us do in an entire year! Therefore, just because you are focusing on a particular segment of a larger market does not make your earning potential small. It makes your target more focused.

Myth #2: You need to expand your offerings.
Are you familiar with the old adage, “less is more”? Well, it’s a phrase that carries on in its infinite wisdom for a reason. It’s true! And it is especially true for niche marketing.

You’ll never hear of a carpenter who manufacturers hand-crafted rocking chairs begin to offer leather sofas. Why? Because he has a specialty and knows there is a very specific group of people who enjoy and appreciate his work. Just the same, you may never hear of a fast food restaurant offering five course meals. Again, they know their market, they understand what their market wants, and they stick to it.

You should do the same! Remember, you can’t sell everything to everyone. You should focus your efforts and continually work on perfecting them. That is how you will set yourself apart and gain the trust and respect of your customers.

Myth #3: If people don’t need it, they won’t buy it.
If you’ve ever stepped foot in a store… that’s right ANY store, you know that this is far from the truth. How many times have you walked into a grocery story for a gallon of milk and walked out with a carton of eggs, a candy bar, magazine and bottle of water?

Or, how many times have you walked into a shoe store and bought a second pair because they were buy one, get one half off?

Or, how many times have you stocked up on your favorite perfume or cologne because it was being discontinued?

We’ve all done it. We are consumers and we live in a consumer-drive world. Therefore, people don’t just buy what they need. They buy what they want. Hopefully, you are providing them with both!

Cash in on Cyber Monday with Special Offers & Sales

Cyber Monday is fast outpacing Black Friday in sales. More people are ordering online than ever before. They can do it calmly from the comfort of their home without being trampled, or even having to get dressed. What could better than that. You may have thought that you don’t sell the right kind of products or services to attract any Cyber Monday sales but you would be wrong. If you sell anything, you have a customer base who wants your items, and they will want them during a sale too.

Plan Ahead

Just like any type of product launch you need to plan ahead. Don’t skimp on planning just because it’s a sale. Create a sales page, organize the products and / or services you want to include in the sale in an attractive manner, and choose a price point that you can live with that is super special and attractive to your customers.

Get Others Involved

Finding other business owners to join in on your sale is easy. If you’ve created a sales page already, simply send out an email to people who also market goods and services to the same audience as you, but who is not really direct competition. Ask them to contribute to the sale by offering a picture, a link to buy the product, and even an affiliate code so that you can get credit for the sale. Everyone involved should agree to promote the sale to their lists.

Make a Big Deal

Create an awesome sales page, email your list, promote it on social media, and create a big deal surrounding the Cyber Monday special offers and sales. You want everyone to be just as jazzed as you are about the special offer and sales. The way to do that is to tease your audience. Make it easy for those who joined by offering them some readymade to edit emails for their audience that they can cut and paste and edit to make their own to send out.

Get Affiliates Involved

If you have an affiliate program a holiday sale is a great time to get them involved. Having people spread the message is always good, and having affiliates who are going to make money by promoting your cyber Monday sale is a great idea. Keep them in mind when you are creating your products and services for the cyber Monday sale.

Finally, to make the sale really great ensure that the price is truly special, that the package you’ve put together makes sense to your audience and that it’s time limited. Don’t be tempted to drag the sale out longer than the time you set to start with. By making these types of sales very limited in scope and time you’ll create a sense of urgency that cannot be matched. If you do the sale annually, your audience will learn to expect the sale, and be excited by its return each year. You’ll truly be able to cash in on Cyber Monday with special offers and sales with this plan.

Blog About It!

If you want people to find your information products on the web, a good way to generate traffic is through blogging. Sure, you have a sales page for each info product and use essential keywords in the sales copy but sales pages are meant for one thing: for the customer to click the “buy” button and then move on.

Starting a blog and writing pertinent information for your target market on a regular basis will help secure your position as an expert but it will also encourage people to visit your blog multiple times. By writing multiple posts each week, your visitors will come back many times and, better yet, they may even subscribe to your RSS feed or newsletter.

A blog is easy to create and you don’t need to be a web expert to do it. Since you’re trying to reach that “expert” status, keep your blog attached to your current business website. All you need after that is a design and then you’re set to start writing.

What you write is essential if you want your blogging efforts to be successful. Each post has to be interesting and timely and something people want to read. It should be short (300-400 words) for each blog post and easy to read—don’t use big words people don’t understand.

Start by blogging about your info product since that’s what you’re selling. This isn’t another sales pitch but you can focus on smaller topics. For instance, if you have an info product about green living, write about the Top 10 Ways to Get Your Kids to Recycle. Another post can be How to Introduce Green Living into the Classroom. You can write about different topics of interest or highlight certain ideas from the info product to show your expertise without giving another hard sell for your product.

Keep your blogs updated constantly, don’t just blog once and forget about it. Do it daily at first to attract readers. Add promotional posts for your info product at the end of your blogs as well to get people to your site. Feel free to mention the product in another individual post. If people are interested in what you are writing, they’ll find your link and click on it.

Create Your Own Marketing Holiday

A constant struggle for online business owners is standing out from the crowd of competitors. In the world of the internet, you can find competitors from every continent so that struggle can be even tougher. Having a strong marketing plan and out of the box ideas can certainly help bring your company’s name to the forefront.

Take the example of Chick-Fil-A. They are a fast food company that built their menu around their signature chicken sandwich and they have a cow as a spokesperson. You’ve probably seen the commercials where the cows wear signs, “Eat Mor Chikin,” with the hopes people will eat at Chick-Fil-A instead of the burger joint.

The marketing folks at Chick-Fil-A have gone one step further and created their very own Cow Appreciation Day, where anyone who dresses up like a cow – either from head to toe or just with an accessory – receives some free food. Think it’s silly? In 2011 they served 450,000 customers across the country.

Sure, they came in for free food but if they had a good experience, they will likely come in again for another meal or will bring friends to the next Cow Appreciation Day.

Did Chick-Fil-A use direct mailings to promote their holiday? I don’t really know but this would be an excellent case where they would finely target their list to include ONLY those people who lived near one of the 1,600 national restaurants.

Absolutely any business can create their own holiday with some planning and creativity. Add to that a special direct mail campaign promoting the holiday and you’ll create quite the buzz around your business.

The most important thing to remember is that your holiday should integrate effortlessly into your existing marketing plan. Chick-Fil-A already had a cow in their plans, so a Cow Appreciation Day was a natural choice. If your idea needs explanation for people to understand it, then it might not be the best choice.

If you don’t want to create a unique day, you can certainly plan a direct mail campaign around one of the other untraditional marketing holidays I discovered while researching online. Again, the holiday theme should meld easily with what you sell. Here are some examples:

January: National Bath Safety Month, National Blood Donor Month, Winnie the Pooh Day

February: Black History Month, National Grapefruit Month, Make a Friend Day

March: National Nutrition Month, Crochet Week, National Craft Month

April: International Guitar Month, Library Week, National Poetry Month

May: National BBQ Month, National Police Week, Mother Goose Day

June: Candy Month, Fishing Week, National Donut Day

Source: http://www.holidayinsights.com

A business owner who sells baby toys and clothing might consider promoting Winnie The Pooh Day by offering a discount on Winnie The Pooh merchandise. Create an appropriate mailing and send it 2 weeks before the event and hopefully you’ll see lots of traffic to your website which could then lead to sales.

As you can see, most of us have never heard of these “national” holidays before but if they tie in with what you sell, then use that to your advantage. Create a fun direct mail campaign, schedule fun content on your website related to your chosen “holiday” and share the buzz on your social networks.

5 Reasons Why You Should Build a Membership Site

Membership sites are one of the hottest trends on the Internet today. Entrepreneurs in a wide range of specialties are learning how to leverage their time, information and clients into an ongoing income stream that keeps adding to their bank accounts month after month. If you’ve haven’t started your own memberships site yet, here are five good reasons to get started today.

1. Passive income beats working for a living every time. You can spend your time creating content for clients on an individual basis and then searching for new clients on a daily basis. If you are providing quality content at a reasonable rate, you will earn money this way. However, wouldn’t you rather do the work once and collect the paycheck on a regular basis? Of course you would- that only makes sense. Creating a membership site is the perfect way to generate passive income. With an autoresponder, you set up your content one time and then distribute it on an ongoing basis to your members without lifting a finger. Each month you upload that month’s content and through your membership site, every member has access to it.

2. You can add products to your membership site for additional income. You can add digital and physical products for sale to your members and create more sales without having to sell through a list or drum up new prospects. You already have all of your members’ information within the site, so making new sales is a piece of cake. Members will be inclined to purchase products at your recommendation, because you have already established a bond of trust and because they can do so at the click of a mouse.

3. Split the work and share the wealth. You can offer your members an income opportunity by creating an affiliate program for the site. Members can earn a percentage of the profits by recruiting new members to join. Because they are selling with the additional power of being satisfied customers, current members are a perfect choice to do your affiliate sales for you and spread the word about your membership site.

4. If you do it right, you really can work less and earn money while you sleep. We all hear it and secretly wish we could find it- that magical way to earn more and work less- ever since we were teased with the idea of a Four Hour Work Week. A membership site may be as close as you can get to truly passive income – and that can buy you the one thing you want more than money – time. Time to spend with your family, time to have some fun, time to work on dream projects. If you find the right niche and create a quality membership site, you can make a lot of money. If the price of membership is $40 and you have 100 members, that is $4000 dollars a month. If you have 1,000 members – it’s 40,000 a month. With $40,000 coming in every month, you really can afford to lie on a beach somewhere and work from your laptop.

5. Membership sites have a long life span. If you create a growing membership site, you’ve got a long-term stream of income – as long as you continue to provide quality content to your members.

5 Easy Ways To Come Up With Article Ideas

However much experience a writer has, it’s always a challenge to come up with new ideas for articles and blog posts. This means that if you’re under pressure to have a constant stream of new ideas, then you’re far from alone. This article gives you five easy ways to come up with new article ideas. Even if they seem obvious, reflect a bit on how much you actually use them for yourself and you’ll probably realize that you could be making a lot more use out of the method than you previously have been!

Keep A List: Some people are compulsive note takers and list makers. However, most of us don’t often stop to think about how valuable keeping a list can be. You can bring a notepad with you wherever you go or, alternatively, simply use your mobile phone as a notepad for making lists.

The basic idea is to list anything at all that interests you during your day at the very moment you find out about it – whether that’s a new band you should listen to, and interesting conversation you overheard, something you read in the newspaper or a new café that you might like to visit. Don’t wait to note it down later and don’t think it’s not worth making a note of. You can figure out whether it really is useful or not at a later point.

Once you’ve been keeping a list this way for a while, you’ll be able to consult it when you are struggling to come up with ideas. A continually updated list is an absolute goldmine for these situations!

Read A Lot: Don’t limit yourself to writing only. Good writers feed off each other, and reading a lot can help you come up with loads of ideas. Read widely, and you’ll probably find it’s even better. Best of all, read something that challenges your ideas about something and it’ll be sure to generate loads of great article ideas for you.

Stay Alert: Keep your eyes and ears open wide at all times. Pay attention to everything, no matter how small or insignificant it may seem. Keeping alert to possible ideas whenever and wherever you are can help immeasurably with inspiration. Almost every day will turn up something of interest.

Ask Lots Of Questions: Don’t take things for granted. Get into the habit of asking questions about anything and everything. Why isn’t that abandoned old building being used for something? How did this banana get all the way to the supermarket? How is this computer made? What kinds of bacteria live in the fridge? The more questions you ask, the better. Every question asked is a potential article idea!

Ask Others: If you’re really stumped for ideas, then ask other people what’s on their mind. Better still, just flat out ask them if they’ve got any good suggestions for something you could write about. Most people will be happy to offer up ideas, and you can have a chat while you’re at it!

If you only have room in your head to remember one of these ideas though, make it to keep lists! No matter how many ideas you come up with, if you don’t keep track of those ideas you’ll end up losing them. Keep your ideas written down, and you’ll be able to turn to them whenever you find the need!

How To Launch and Manage a Successful Affiliate Program

Every successful affiliate program is connected to a successful product. Whether you are selling
a widget, a service or both, your business is the very foundation for your success and when that
foundation is strong, the sky truly is the limit. That is why you should take advantage of every
opportunity possible to let the world know about your business and just how great it is.
Launching your own affiliate program is the perfect way to do just that.

With a great business under your belt, you may have already considered the idea of launching
your own affiliate program. Well, the good news is you are already off to a great start. You have
a product that you believe in, that you know sells and that has the potential to be profitable. All
that is missing is more customers. How do you obtain more customers? Through that affiliate
program you have been waiting to launch!

No one knows your business better than you do, but you can quickly and easily employ a team of
affiliate marketers who can reach hundreds, even thousands more potential customers in a way
that is cost-effective, efficient and proven to work. All you have to do is provide the materials
and they bring in the sales. If it sounds easy, that’s because it is.

When launching your own affiliate program, it’s a good idea to start with high-quality software.
You will want to purchase affiliate management software that will allow you to create a one-
stop-shop for both you and your affiliate marketing team. You should be able to create and post
important information like your terms and conditions, your affiliate agreement, and any and all
creative marketing materials that you would like your affiliates to use when advertising your
business. This is how you will control your brand as well. In addition, you will want to purchase
software that offers a commission tracking functionality and other services like auto sign-up and
automated management of all affiliate work. Robust affiliate management software is the best
way to ensure your program will not only be successful, but easy to manage so that you can
focus on growing your business, not babysitting your marketing efforts.

Once you have created your program, you will want to attract affiliates who are familiar with
your line of work, who know and understand your product and who have access to your target
market. Having hundreds of affiliates is only beneficial if they are quality affiliates. In this case,
quality is more important than quantity. However, don’t underestimate the power of numbers.

In fact, a successful affiliate program inherently is a numbers game. The trick is to gain the most
valuable affiliates as possible so that they can reach as many customers as possible and therefore
maximize your profit. If you value your team and manage them well by paying them on time,
rewarding them with high commissions and offering incentives and bonuses on a continual basis,
you will reap the benefits of a successful affiliate program and your business will become an
even greater success.

Reach Your Target Market with Your Business Blogging Efforts

Just about every business has a certain group of people they’re trying to reach, aka their target market. Using a business blog is a smart tool to use for that very purpose. Here is how to use your business blog to reach your target market.

First, you need to determine who your target market is. Is it work at home mom’s, small business owners, large business owners, mom’s who work outside the home, dad’s, single men or women, people who make crafts, jewelry or who are artists? There is a wide array of people who could be your target market, so determine who it is that you will be selling your products or services to.

Once your target market is determined, you can begin directing your blog posts towards them. In your title and the body of the post, use keywords that your potential customers would use to find that item or service on Google or Yahoo. This will help ensure your blog post is found. Once they find it, you will want to keep them there as well as returning time and time again.

To achieve this goal, be sure the first page they come to has content that will catch their eye and interest them enough to look around some more. The top part of your blog, the area your customers see in their screen first, should have titles and headers directed to your target market.

Also, your overall blog appearance should entice them to want to look around more. For instance, if you are selling baby clothing, your blog should feel like a baby store when your customers arrive. Using appropriate colors, images and fonts can achieve this goal. In addition, you want to keep your blog appearance neat and clean, free of clutter that would draw them away from your site and take them to another.

Using social media networking is fast becoming the number one way to reach your target market. There are hundreds of thousands of people on Twitter, Facebook, Stumble Upon, Digg, De.lic.ious and so on. If you don’t personally have time, hire a virtual assistant or social media manager to do the social network marketing for your business.

Offer your readers a weekly newsletter that will be emailed to them. On your blog, include an email submission form that your readers and customers will fill out giving you permission to email your business newsletter, promotions, specials or other pertinent information that they will benefit from. Once you begin building your email list and sending valuable information to them on a regular basis, you will have loyal readers that will not only return to your blog time and again, but who will also tell their friends and family about as well.

Reaching your target market doesn’t have to be difficult. By using the information given here, being consistent and persistent, soon you will begin to see the rewards of your efforts. It does take time to build a loyal readership and doesn’t happen overnight, but it can happen if you stick with it.