Podcasts are perfect for the example of reusing and repurposing content. Melisa Ingold exemplifies this on her Blog: Time Freedom Business. On this blog, she offers a podcast, usually interviews with other successful people, which becomes a blog post with a blurb explaining what is in the interview as well as the many ways you can digest it. She offers the podcast, plus a way to download it on iTunes, and she has it transcribed and offers it via Kindle format.
Here is the example of the blog post, with the podcast link below it.
She talks about what is going to be in the podcast, as well as her thoughts and ideas on the topics since doing the podcast. She gives you enough that you want to listen to it, and hear her story. She does that for all her guests who are interviewed in order to set up the podcast for success.
She also provides an excellent call to action by telling the reader exactly what to do in order to hear the podcast. “Click the play button” and what will happen when you do.
Here is an example of what is under the podcast button.
It can’t be more clear that you can listen to this podcast on iTunes.com. Make it easy for your blog visitors to have choices. They can easily see that they can listen to the podcast in the player or they can download it to iTunes to listen to it on the go.
Here is the example of the Kindle book which is right below the offerings for iTunes.
She also offers her blog visitors the ability to read the transcript of the interview in a Kindle book so that they can have many ways to digest the content. She sells these for about 99 cents too, so that provides another income stream. She can do it as a Kindle book since the text is not on the blog post and it is still an original work.
Finally, below that she even has more content, which are links to the tools and resources mentioned in the podcast. Naturally, these are affiliate links, or products Melissa created herself or with a partner. It’s an excellent example of being a rock star blogger.
Melissa has reused and repurposed one podcast into:
* A textual blog post with links to affiliate products and services
* An iTunes Cast
* An eBook that Costs 99 cents
You don’t have to start in that order. You can take an old blog post, turn it into a podcast, and make it available to read on Kindle too with Kindle Publishing for Blogs. It’s a little different than what Melissa did but it is still an excellent way to reuse and repurpose your content. What are some ways that you have reused and repurposed your content?