Mini sites are not known for being flashy. And there’s a good reason for that. Too much flash and splash detracts from the message you’re trying to get across. And when your site is made up of only one or a few pages, your message must get through quickly.
But as we all know, a page full of plain old text isn’t particularly appealing. And even if formatting is used to make certain things stand out, a bright and prominent graphic does a much better job of drawing our attention. So even though graphics should be used sparingly on a mini site, it’s crucial to make sure that the graphics we do use are effective.
The first graphic people will see when they visit your mini site is your page header. It stands to reason that it should be attractive and captivating. It doesn’t have to be a complex work of art, but it should be brightly colored and include the name of your product. A few more words might be in order, but don’t go overboard. The headline will provide more detailed information about what you have to offer.
Most mini sites have a bulleted list somewhere on the page. They are bulleted because they contain important information, such as your product’s key benefits or what’s included with it. So attention-getting bullets in bright colors are good things to have.
And then there are your buttons and boxes. Boxes are used to bring things like testimonials and calls to action to the reader’s attention. The most commonly used button is the order button, and that should definitely stand out.
A mini site is not the place for a graphic design exhibition (unless, of course, you’re selling graphics). The graphics used should be prominent and professional looking, yet not so fancy that they take the visitor’s attention away from the text.