Product Hunt, PR tools and my advice for startups

Product Hunt is brilliant. People share new products they’ve found and, in the manner of Reddit and HackerNews, the crowd of readers vote the best to the top. You know that guy/gal you follow on Twitter who always seems to be a source of neat things? These are the secret places they spend their time. […]

Could You Achieve More by Doing Less? (And Goodbye from Ali)

Do you ever find yourself taking on commitments that you later regret, spending lots of time on stuff like emails and social media … … and never getting around to the things that would really make a difference in your life and business? I’ve been reading the book Essentialism: The Disciplined Pursuit of Less this […]

How Can Authors and Publishers Partner Better on Book Marketing? [Smart Set]

Welcome to the weekly The Smart Set, where I share three smart pieces worth reading about the publishing and media industry. I also point to issues and questions raised, and welcome you to respond or ask your own questions in the comments. “To seek: to embrace the questions, be wary of answers.” —Terry Tempest Williams Publishers Need to Rethink Their Marketing Deployments […]

Postcards from Korea: Out of the app and into the store with KakaoTalk

People have been talking about social commerce for some time now. The idea that shopping behaviour can be directed and informed by social networks is intriguing to retailers, but its application has been clunky. However developments by South Korean instant messenger app KakaoTalk point towards social becoming much more ‘shoppable’.  KakaoTalk is the dominant messaging […]

3D printing – check me out!

I’m intrigued by 3D printing. It feels like there might be something in it. It could revolutionise business models and customer experiences in a way that is almost as disruptive as ecommerce and digital have been. You used to go to a shop to buy something; then you could phone to order it; then you […]

11 of the best Instagram videos from July 2014

It’s the final day of July, which means it’s time to look back at some of the best Instagram videos we’ve seen in the past four weeks or so. This time around we’ve got submissions from Samsung, Nike Skateboarding, KFC, National Geographic, American Apparel, Southampton FC and the NBA. And for more of the same, […]

The 4 Different Types of Conflict in Dialogue

Today’s guest post is by author K.M. Weiland (@KMWeiland), author of the newly released Jane Eyre: Writer’s Digest Annotated Classics. Conflict in dialogue provides authors with one of their best opportunities for jazzing up their stories and powering their plots. Slow scene? No problemo. Just throw in a nice, heated little argument. What could be […]

Ecommerce consumer reviews: why you need them and how to use them

61% of customers read online reviews before making a purchase decision, and they are now essential for e-commerce sites.  User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase.  Here are some compelling stats on user reviews, why they are great for SEO, […]

Q&A: Alex Econs on ICON Printing’s site redesign

Back in April I was kindly invited by the team at 4Ps Marketing to attend its Ski Summit in Tignes, France. Aside from the skiing (and inevitable après-ski), I got chatting to some of its clients about their digital marketing and ecommerce efforts.   One of these clients was Alex Econs, founder and director of […]