In the world of internet marketing, there is always an opportunity to step back and see exactly what’s happening with your business. When you started this venture, you most likely had the idea of making money in mind. Without the appropriate tools and methods, achieving this status of profitability can be a difficult endeavor.
#1 Traffic. Your sales funnel normally begins at the moment when a prospect chooses to opt-in when they reach your capture location. This is your sign-up page or box where the person viewing the website decides to input their personal information to be added to your list. Without this critical point among your web pages, you have no opportunity to build either a list of potential customers, or develop the sales funnel. Viewers of your website will just visit and then turn to someone else’s page for what they are searching for.
The desired result is for people to visit your site and stay long enough to leave their contact information. This results in them agreeing to receive further communication from you via email autoresponders. Whether your preference is pay-per-click, e-zine articles or any other lead attraction techniques, once a prospect gives you permission to contact them, your sales funnel has begun.
However, in order for you to achieve this goal you need to master attracting people to your website. Any internet marketer must learn this critical skill from the beginning of their online venture. Generating traffic to your capture page is vital to the success of your business.
#2 Consistent Communication. Keeping your prospects interested and confident in what you have to offer is the next task on your sales funnel agenda. If your correspondence through email autoresponders is lacking substance, your chances of losing them as future customers are high. Your goal from the beginning is to prove to your customers you have something of value to offer them. Once you are known, trusted and well liked by your prospects, you raise your chances of them returning in the future.
Frequent follow-ups with quality updates for your list not only helps to prove you have quality information for them on a regular basis, but will help you to weed out those who aren’t really interested in your online business.
#3 Marketing. Marketing to your prospects begins after these relationships have been formed. This is where you start to promote more of what you have to offer to your prospects. You are still working on maintaining their trust as well as providing them with valuable information they have begun to wait for with a state of excitement. They are starting to wait anxiously for your email autoresponders to arrive with something new and interesting for them.
The more interest and excitement you can spark in your prospects, the more they will put into their business. This, in turn results in positive results for your own online business as well.
All of these steps bring you to yet another step in your sales funnel. You potentially now have both front-end and back-end sales. Both streams are working towards your sales funnel becoming the profitable internet business you’ve strived for from the start. Now with your list of prospects growing, you can stop to take a deep breath. The difficult first-steps toward success have been taken.