The biggest reason blog readers don’t leave comments – or click away before they’ve even finished your blog post or article – is because you haven’t given them any new ideas to chew on… or any reason.
Your readers are also investors, and investors need to be convinced the venture they’re going spend their hard-earned time on is worth it.
If you’re like me, however, there are definitely times when you feel as if you’ve said it all a million times. There’s nothing left to blog about that excites you. It’s just another chore that has to be performed.
Here are 7 ways I jolt myself out of Writer’s Blahh, when I’m feeling too dull to blog. And I discovered – quite by accident – it’s also a great way to give your readers a genuine reason to leave their linkback!
1. Climb the fence and switch sides. For example, if you always blog about the necessity of keyword research, find all the reasons keyword research doesn’t do the trick – and blog about that!
2. Take a shortcut. One of my favorite shortcuts is to visit Scribd.com, and read something interesting – and timely – from their “Trending” section. The beauty of this lies in the fact that what’s being trended is popularity and user driven – which means it’s currently on people’s minds. And if what you’ve read that’s so interesting doesn’t relate to your niche, I guarantee that if you write your own posts at all, it will still most likely spark an idea – a tangent, perhaps; but something related to your readership, and a new, fresh thought for you.
3. Reverse-engineer a “family story”. But first, think of your family favorites. Which one resonates with you? What principle does it deal with, and why do you care enough to write? Answer this question – then briefly illustrate it with the anecdote. People are more likely to identify with a story than a lecture – and so are you!
4. Relax. Not every post is going to generate tons of links. Some are like the foundations of a building: They’re laying the groundwork for the second post… or the third… It’s more important to be real and keep your focus on your reader. Ask yourself: “Why does this relate to him?” – make it a habit as much as writing from a relaxed viewpoint.
5. Piggyback-post. The most effective way to do this is to take a hot topic currently under blog discussion, and summarize 4 or 5 top arguments on other blogs, crediting the authors. Not only can this provoke an immediate linkback from the (top-level) author in question, people will find it more authoritative (if you’re relatively new to the game) than your personal opinion… and the hot topic has already been identified for you.
6. Look for the Gaps. Just as you would when assessing the competition’s products prior to creating your own, look for the “gaps” your competitors are leaving in their post
7. Read Authority Blog Comments. Sometimes you can get great ideas for new blogging subjects in reader comments – particularly when it’s a hot topic. And using the “keywords” their comments generate is a great way to invite traffic over to your “house”.
So there you have it – 7 ways to engage your next blog visitor. Try it for yourself – and see if these tactics don’t generate the side benefit of links!