Consistency is Important for Business Blogging Success

When you start out posting to your business blog, your readers get accustomed to your style of writing and the content you’re producing. They come to rely on it and if you deviate from it, they may discontinue reading or feel they aren’t at the right blog. Obviously we don’t want this to happen, so below are some important keys to help you stay consistent on your business blog.

Branding your business blog is the key to retaining and building your readership. Branding is simply creating a look that is uniquely yours, including your business logo, your picture or an image that people will automatically associate with you and your business. If you have a blog that is separate from your business website, be sure your brand is consistent throughout both. Even if your brand is simply an avatar of you, having it somewhere on your blog will let readers know they are at a blog that belongs to you.

Being consistent as far as the appearance of your blog goes is also key. Use the same colors, fonts and images on your blog that are on your website. You want your customers and readers to know they are at your blog when they first arrive. If you have a logo for your business, use it on your blog. If you have a custom header, use it throughout your site.

How often you write is also important to your readers. Your readers rely on hearing from you on a regular basis, whether that is every day or once a week. If you start out writing every day then all of a sudden drop off to once a week, they may turn away, thinking you’re not doing business as much or whatever. If you have to change how often you post to your business blog, let your readers know with a simple post. Or better yet, send message to your readers on your email list. Take care of your readers by letting them know you care about them.

Not only is being consistent important for how often you write, but consistency is important regarding what you write about. The purpose of a business blog is to introduce readers to your products and services, inform readers about what you have to offer them, let readers know how your products and services can benefit them and to increase sales. With that in mind, the content of your business blog, your blog posts, should always do just that. Don’t be all over the place talking about subjects that aren’t pertinent to your business. If you start talking about your mom or your spouse or other things that have nothing to do with your business, you will lose readers fast. They come because they want to know about your business, not your personal life, or what’s going on down the street (unless of course it has to do with your business).

Being consistent with your style of writing, the appearance of your blog and what you write about will keep readers consistently returning to your business blog and increasing traffic to your business!

The Value of Membership

Membership marketing is an extremely valuable tool for online business owners and internet marketers. It is a great way to create customer loyalty and establish a reliable revenue stream that will help your business grow.

But the value of membership marketing is often times misunderstood. The true value of membership marketing is not the additional sales. It’s not even the cash. The true value of membership marketing is all about the customer.

I know what you are asking. Isn’t the money the ultimate goal, and therefore the “value” of creating a membership site and membership marketing program? Yes, of course there is value in the revenue gained from membership marketing and yes, of course that is the ultimate goal. But the value of the program itself is all about gaining new customers and hanging on to the ones you already have.

Once your customers become members, you have automatically secured “x” amount of dollars. They have agreed to purchase a membership and because of your attractive, discounted offerings, they will most likely produce additional, reliable revenue for you as well by buying your actual products. This is essential.

However, what happens when their membership expires? How do you keep them your customers coming back for more?

The key to customer renewal is… you guessed it! Value!

You must entice with value, deliver value, and entice with value again.

For example, when initially trying to entice a customer to become a member, you may offer a free product as a perk to signing up for your program. People love free stuff! Don’t you?

Once you have made this promise, you then must deliver on it. In other words, make sure you provide them with that product as soon as possible so they know you can be trusted. And finally, reinforce your value by enticing members with value again. Offer them a discount on their next purchase should they choose to renew their membership with you. You may also want to take that opportunity to upsell them to the next membership level, where the discount is even greater.

Incentives are absolutely critical to gaining customers and renewing memberships. Nothing says value more than quality products and service and when you are offering a great deal on great products, your business will succeed.

The incentives you offer should add a high perceived value to your customers without costing you much if any resources at all. You may want to offer a set discount for membership renewal, exclusive free bonus materials for returning members only, or both! Just be careful not to give away everything for free. You must be strategic when offering incentives.

There are many reasons membership marketing is valuable. But customers are at the heart and soul of what makes this so true. Without customers… or even better, members… there is no revenue stream. And without a revenue stream, your membership site has no value. Therfore, the true value of membership marketing is the customer.

Making money with mobile advertising

Due to the advent of the iPhone and other smart phones in combination with mobile Internet access the possibilities for making money are truly endless. Today, you can make money via mobile advertising, and you don’t even have to spend a bunch of money on app development. It can cost a lot less than you think to create a useful app, it can even be free. It really depends on what type of app you want to develop.

You can simply create an app that allows your blog readers to read your blog each time you have a new blog available or you can create a useful or fun specialized app. There are some online app builders which are free that allow you to monetize your app and create a new way for you to interact with your clients. Here are some systems and places that will help you create an app that you can monetize, both free and paid. — You can create your app free, and you can add on things such as notifications to alert your users of sales, updates to your blog, ability for sharing and more. There are monetization features and more available with You do not need to know any code, and in fact you don’t need to know anything at all. You use the online interface with your URL to create the app based off your feed or a keyword you choose. has many features that will expand your reach, and add to the socializing and fun of your website, products and services. — They have their own BizApp creator. You can create a mobile website and a web app to use for your own site or to use with your clients. You can do this private label or semi private label. It’s up to you how you do it. As a business today, mobile apps are becoming a necessity due to the huge proliferation of Smartphones, especially the iPhone so you may as well join in the fray and get ahead of the game. — You can hire a coder to create any type of app that you want. You simply need the idea about what you want the app to do so that the developer can create it. Make sure that you own all rights to the creation of the app by having a good contract with the programmer. If you can come up with a fun or useful application that is unique you’ll have it made.

Once you create the application depending on which method you use above you’ll need to monetize your creation with mobile advertising through an ad network. The first two, and have their own network that allows you to monetize your app easily. If you use a coder you’ll need to find and sign up with a mobile advertising network. You can use Google Ads,, and many others to monetize your iPhone application. It’s up to you how you choose to make money with mobile advertising.

Viral Marketing and Pre-Launching Your Information Product

Viral marketing is one of the least expensive forms of marketing. It can also be one of the most effective means of marketing an information product even in the pre-launch state. Viral marketing is a type of marketing which has replaced the older style word of mouth marketing strategies. Viral marketing is essentially the same thing but the difference is merely the manner in which the message is passed.

With viral marketing, the delivery method is by internet rather than traditional word of mouth. There are a number of means by which this can occur. The basis however is the same, information being passed on from person to person. This can be done through links, emails, blogs, videos and podcasts.

Social networks are one of the first places to start when looking into the benefits of viral marketing for your pre-launch. Video networking sites are an extension and specialization of these social networks and if you are using video it is recommended that these sites be considered as well. Social networking sites work based on finding friends or building a list of friends based off common interests.

The interests become keywords and can help individuals to find people that have similar interests. The same goes for businesses. Businesses can make use of these social networks by getting in contact with their customers and supplying information on new products and services to them.

These customers each have a network of people they are friends with, and it is through this list that the information is passed on to the network. Each person in that network also has a network and so on. This is how the message is passed from person to person.

The same goes for videos. When tagging a video on a video network site it is important to know the types of tags or keywords used by people who are searching the sites. A little research is in order to find out this information. Once you have it and tag your video appropriately, anyone looking for information or videos on those keywords will pull up your video.

Videos are often sorted by most recent addition or most closely related to the keyword. This means you have a good chance of getting a great deal of exposure if you tag properly. Advertising using the link to the video or embedding the video in a blog is another great way to gain exposure for both the product and your blog.

Your blog ties in with all these forms of social networking and video networking through links. By putting teasers such as “For more Information…” you can easily encourage people to click and find out more about the information product you are getting ready to launch. The more exposure you create for your info products in their pre-launch phase, the more successful that product is once it launches. The great thing about viral marketing is the fact that it does not cost anything to implement. You simply post and allow it to spread.

Getting Excellent Search Results on Pinterest

You already understand the difference between following a pins versus following a boards or following people. You also know how to set up Pinterest to use for your business. But, do you know the top ways to get the best search results for your pins, boards, and yourself on Pinterest?

Here are the top 10 ways to ensure you’ll get excellent search results using Pinterest.

1. Complete Your Profile — It’s amazing, but many people forget to fully fill out their profile on Pinterest. Doing so is vital to anyone finding you at all, much less your target audience. Give a lot of thought and consideration to the small amount of space you get to create your profile. Use each word wisely.

2. Get Verified — Pinterest started a new feature last October which enables you to verify that your website is yours and you are who you say you are. So if your domain name is you can go to your settings page and click verify website to find out more about this awesome feature that will instantly increase your credibility.

3. Use Keywords — Every chance you get to use text on Pinterest it is important that you use keywords. Use keywords in titles, descriptions, captions, board names, pin names and of course in your profile. To figure out what keywords to use, you must study your target audience, and do keyword research.

4. Don’t Forget to Go Public — Just like with a WordPress blog, you can hide your Pinterest from search engines. If you want to be found, don’t’ forget to go into settings and check to ensure that you’re not hiding from the search engines!

5. Create Multiple Boards — Try to create at least 10 to 20 different boards in various categories within your niche with at least 10 pins on each board. Do ensure that these boards match with your target audience and provide value.

6. Organize Your Boards — Remember that Pinterest is visual, so it’s important to put your most important boards “above the fold” where they will be seen the most. Also, consider moving them around to test out which Boards get the best click-through rates.

7. Change File Names — If you take a picture with your camera or phone it will often assign it a random number or combination of numbers and letters as a file name. Always change the file name to keywords so that the search engines will index it appropriately.

8. Image Resolution Matters — Most cell phones take great pictures today, but, if you upload it to Facebook directly from your phone for instance the quality of the picture goes down exponentially. Instead, transfer the picture to your computer, edit it, enhance the resolution, and then upload it to Pinterest or your website/blog before you pin it.

9. Make Buying Easy — Using tags for the price of the items you’re promoting will make it a lot easier for your audience to choose to click through and buy from you because of the way Pinterest items show up in search engines. The tags will show up a banner on the pin.

10. Follow Your Followers — It’s important to follow people who follow you so that you can figure out what kind of pins they follow. Pinterest is an excellent way to research your target audience to find out how best to engage your audience.

Product Review Website Mistakes

Many people think they can throw up any old website to review products and see results, but the truth is, there are mistakes that can guarantee failure. Don’t worry I’m not going to just tell you the mistakes, I’ll tell you how to fix them too.

Not doing research — Doing research on your niche is one of the first things you should do before you start any product review website. You should know your target audience intimately enough to know their demographic information so that you know what products to review and what words to use to review them.

Using wishy-washy call to action — Even product reviews have a call to action, or should. The call to action might not be as clear, but every word you use is important. Do not use the word “If” when you should be using the word “When”. This is true in all your copywriting when it comes to product review pages or product sales pages.

Avoiding smaller niches — Many product site review publishers focus on huge niche markets because there is money there, but micro niches are perfectly profitable too. If during your market research you discover some untapped markets with products that they’re not finding you can fulfill that niche.

Avoiding a larger niche — When doing product reviews, going after a larger niche is perfectly acceptable. You may not be able to afford to purchase pay per click ads for the majorly competitive keywords, but you can still go after a large niche like Apple Computers if you want to create a product review site for all things Apple. People love hearing the view of real people over the corporate propaganda.

Not delivering — Once you’ve done your research and are focusing on a particular market it is a huge mistake not to deliver. If search engines bring a reader to your site, and your site delivers something different than expected due to poor choice of keywords, or trying to fake users out, they will take note and simply bounce right off your site. No trickery, just give your target market what it wants.

Not using multiple mediums — Aside from blog posts, sales pages, and text you can also promote products with videos and podcasts. Create videos showing yourself using the product, or others using the product. Interview people on a podcast who are using the product. Have a webcast with the creators of the product. There are many ways to review a product, depending upon the product leave no stone unturned.

Not explaining benefits over features — In marketing class you may have learned that it is important to sell benefits over features to your audience this includes product reviews. In a product review list the features but use words that show the benefits of the feature.

Not being honest — All products have good and bad features, you must be honest and listen to all of them. You don’t have to completely trash a product, but do list the negatives when they exist. It will make your review more real, more honest, and create trust between you and your audience.

Upselling Tools

A classic upselling phrase is “Would you like fries with that?” it almost always works and that’s a simple and effective upsell. Upselling, however, does not have to start when the customer is in your store whether it is online or at a location. Upselling can begin well before they get to your place of business through different means.

The first key to upselling is planting the idea of making purchases at your store before the customer even gets there. This can be done through a number of means and we will go over a few of them and show you how they can greatly impact your business. It’s all about getting them thinking about your products and getting them into your store.

The Newsletter

This is a powerful tool, which is especially successful if people can choose to receive it from you. When people ask for your newsletter, this means they are already comfortable with making a purchase from you and want to be kept informed about upcoming deals and sales. Through this one tool, you can impact your sales greatly.

Using the newsletter, customers can be told about a new special or deal well before it starts, allowing them to prepare to make the purchase. This also cuts out some competition because the customer can already plan on buying from you. Putting combo deals together in the newsletter can generate even more sales.


Whether you advertise online, on TV or using billboards it’s all about getting the customer into the store or online to purchase from you. Suggesting multiple related items at one time puts the thought into their head that they need all of the items because it all works better together. Creating ads, which are easy for the customer to remember you by, is the important part.

Simple Phrases

These are some simple phrases, which make upselling plans work really well despite being very simple and to the point:

1) I’ve got something great you have to see.
2) Let’s go over here and look at this product to go with your other product.
3) Ok. Now let me show you the things you’ll need to make sure you can properly take care of your new product.

The key to this is that these are all statements, not questions. If you offer something as a question the customer has the freedom so flat out say no but, if you word each upsell as a statement, the sale is more likely to happen. Never decide not to show the customer something just because they did not bring it up first. Most of the time the customer does not know what they want and that is the job of the salesperson or the website to help steer them to the products they don’t know they need.

Using simple language and letting the customer know about your products before they even get to your store is where the upsell begins. It ends when they make those multiple purchases. This all happens because of the plan you used to get them to part with their cash in exchange for your products.

Six Myths of Self-Publishing

Myths regarding self publishing vs. traditional publishing abound. The thing is, people don’t like change. Especially those who are in charge. Traditional publishers do not like losing out to print on demand, self-publishing services, and digital downloads. After all, their bread and butter is made by selling other people’s writing and to miss out on the next great writer scares them. Usually a handful of writers make a profit for a traditional publisher, and those are the writers that the traditional publishers want to work with.

Let’s go over a few of the myths going around today.

1. Only bad writers self-publish — I’ve seen people in discussion groups jump on and hurt someone who was excited that her book was published. They didn’t want to give her any credit since her book was self-published. They had the view that only bad writers self-publish. But, nothing could be further from the truth. A terrific list was created on a blog here. Take a look.

2. People won’t read self-published information — This is also completely false. People are making a lot of money self-publishing in all areas from information products, to novels in every genre, as well as how to books and more. The type of information that is self-published is not limited. The type of self-published works that are earning substantial money crosses all types.

3. Self-Published books are substandard — Yes, there are some sub standard self-published books. I won’t lie, but the quality of the book has nothing to do with the method of publishing. Most people cannot tell the difference between a self-published print on demand book, and a traditionally published book. It has to do with the standards of the person doing the publishing. If you’re going to use your time, efforts and money to self-publish, by all means publish your best work. Don’t skimp on editing, formatting, or book cover design. Take it seriously, and produce your best work.

4. It’s hard to get reviews of self-published information — It’s no harder to get reviews of self-published works than traditionally published works. Did you know that many publishers pay for reviews? You don’t have to do that if you write letters and include a free copy of your book to people you’d like to do the review. Ensure that you’ve studied the people who you want to do your reviews and make sure that they’ll be honest, thorough, and that their review matters to your target audience.

5. Self-publishing is expensive — It can be practically free, depending on the method. The only cost will be your time. But, like anything there are various levels of services that you can outsource to others. How much it cost will depend on your budget. You can publish tonight for free on Kindle, or you can take your time and spend a little money making sure you promote the very best product you can produce. Besides, why should a traditional publisher invest in you, if you won’t invest in you?

6. Self-publishers have to do all their own marketing — I have news for you, most of the time you have to do your own marketing with a traditional publisher too. By practicing your Internet marketing knowledge you’ll do better than any traditional publisher. Plus, remember, if you do well enough, if you really want it, a traditional publisher will come knocking. The days are gone where self-publishing relegates authors to never getting a traditional publisher. The fact is, you’ll probably not actually want to use a traditional publisher after you experience the joy and profits of self-publishing.

The Difference Between Spam and Marketing on Twitter

When we begin speaking in terms of marketing, invariably the question comes up, are my marketing efforts true marketing efforts or are some viewing them as spam?

Spam is about taking the choice away from someone and delivering them information about products and services without their permission. Spam comes in the way of unsolicited emails, junk mail and telemarketing. Spam leaves a bad taste in our mouths and for good reason. We have not asked to be inundated with the information that we find floods our inboxes these days.

Marketing when done responsibly can be fun and witty. Commercials that reach us emotionally are effective marketing tools. People who care about their audience take the time to consider their message and how it will reach others.

On Twitter we each have an option as to who we will follow. And one might suggest it is that choice that gives others the right to “spam”. Wrong. Spam is irresponsible and annoying. More will tune out than tune in.

Take time to consider your message and how it will connect with your followers. Are you sharing a valuable service, product or resource? Do you take the time to share on a personal level as well as sharing on a business level? Have you established a relationship with your followers? Is the information you are providing timely and appropriate?

If you can answer these questions with a yes answer then your message can effectively be considered marketing rather than spam. Your followers will welcome your post rather than turn away from it. Share your tweet with others and in turn respond in kind to their own messages and tweets. After all, marketing is all about the relationship and spam is about nothing more than the bottom line.

Content is Still King for Product Review Sites

So, you want to build a product review site and make a lot of money. Of course, you do! But, like with anything you have to do it right if you want to earn money. First, you need to decide who your target market is, then you need to choose the right products for your audience, and then you must fill it with keyword rich content that attracts search engines and humans alike. This is no easy task, but with a little practice, you can get really good at writing reviews that get results. We all know what results you want, right? You want to make money. So read on to discover the perfect formula for your product reviews.

Try it — When possible try the product you are going to review. If you cannot try the product, it makes it difficult to give it a great review. If you can’t review it yourself, offer the ability for site visitors to submit a review or invite those whom you know have tried the product to submit a review. If the reviews aren’t accurate, and someone buys the product they’ll blame you. How can you be accurate, if you haven’t tried the product or service — think of a way.

Be Truthful — If there are issues with the product that aren’t wonderful, but some are wonderful be truthful. Consider not posting reviews for products that are really bad. Sometimes, if you do that it makes the other products look that much more wonderful. However, be prepared for the owners of the product to be angry, especially if they gave you a review copy.

Why You? — Why should people trust your product reviews? Ensure that your site visitors and guests know why you are the one to give the reviews about your particular niche. Are you an expert in the area? Do you use these type of products on a regular basis? Do your clients use them? You don’t have to be a Doctor to review stethoscopes, but you do need to be able to interview those who do use stethoscopes.

Remember your Audience — You’re writing the review for the audience, not for the product creator, the vendor, or even yourself. If you keep in mind that you’re writing for a potential user of the product and not for anyone else you can keep your sights set on the correct keywords, the right attitude, and the best approach for the products you are reviewing.

Who, What, When, Where — These are the questions every product review should answer. The reader should know that the product is for him or her, what it is and does exactly, when they need it and where to get it. If you can’t answer those questions, then do more research, because nothing else matters as much as those four answers.

Benefits vs. Features — You’ve likely heard, when you are writing your own website, especially if you offer a service, that you should focus on benefits, not features. In the case of a product review, focus on both benefits and features. Discuss the features and the benefits of the features. What problem does the feature solve for the potential user?

Sum it up — In the ending paragraph tell your reader exactly what you think about the product. Is it worth the money? Now is the time to consider how you feel about the product. If you were going to use this product, do you think it’s worth the money the reader will need to spend? If you think so, say so, if not say so too. Your readers will appreciate your honesty.