Search engine optimization, or SEO for short, should be a top priority for any website. Even those that have thousands of pages should have each page optimized for targeted keywords in order to get the best possible search engine rankings. This opens the door for much more traffic.
But what about mini sites? Can they compete with those huge sites from an SEO perspective? Well, they certainly won’t have as many pages listed in search results, because they don’t have as many pages. But yes, they can fare well in the search engines.
Mini sites have an important advantage over those gargantuan sites. They are targeted toward a very specific niche. That means that they can target keywords the more specific keywords that bigger sites tend to overlook. These keywords may not have an astronomical search volume, but they are subject to much less competition. That means that it’s easier to rank highly for them.
But finding the perfect keywords is only the beginning of your SEO adventure. The next step is including them in your web pages in a way that will cause the search engines to take notice. There is no surefire formula for a number one ranking, but there are techniques that will give you an edge over the competition. Here are a few pointers:
Include your most important keyword phrase in the page’s title. If possible, put it at the very beginning of your title. The title tag has become a favorite of the search engines, so use it to your advantage.
Write a keyword-rich description for your description tag. This tag doesn’t carry as much weight as it once did with the big search engines due to abuse, but it’s worth paying some attention to it.
Use your keywords in headings. The search engines see this as a sign that your content is in fact related to the keywords you’re using.
Include keywords in alt tags to describe your graphics. Search engines do pay attention to this.
Sprinkle your keywords throughout the page’s text, but make sure you do so in a natural and logical way. Including your keywords in your content is important, but overuse of a given keyword could result in penalties.
Since mini sites are so small, good SEO is essential to their success. Finding the right keywords and using them in the right way will result in targeted traffic. And if your mini site is doing its job, that traffic will translate into sales.