10 Reasons Search Engines Might Not Index Your Webpage

Websites become listed on search engine results if and only if the search engine spiders are indexing them. If they pass right by your pages, and don’t even know they exist, then you’re simply not going to get listed. You probably are aware of the basic steps to get the search engine spiders indexing your pages, however you might have missed a few key reasons the spiders are skipping right over your content.

Here are 10 reasons search engines might not index your webpage.

As it is, some pages are just not meant to be indexed by the spiders. This may not matter to your overall SEO strategy however it’s important to understand what spiders do and don’t index. Search engine spiders don’t index:

1. Pages only accessible by using a search form

2. Pages that require a log in

3. Pages that require visitors to submit a form

4. Pages that redirect to a different URL before showing content

While some pages are not meant to be indexed, other pages are and might be missed. Pages that spiders often ignore include:

5. Pages with too many outgoing links

6. Pages with complex URLs – these often give spiders an error result

7. Pages which are more than three clicks from the home page, often described as “deep pages”

Other factors may prevent your web pages from being indexed by search engines. These factors include:

8. Broken links from your site

9. A webpage that exceeds 105K

10. A slow loading time or a down server.

Finally, if your page is a flash page, search engine spiders just won’t be able to recognize it and will therefore not index it. As you’re optimizing your website and specific web pages, pay attention to these factors. The goal, of course is to be indexed and to achieve first page search engine results.

How To Attract more Viewers for your Videos

One of the simplest ways to attract more viewers lies in not ignoring a small but larger-than-you-likely-realize segment of your potential market: Namely, those who are still on dial-up. While admittedly a small segment of the global population, their business can boost your sales more than you might think possible.

One of the strongest reasons? You’ll be providing a service 98% of all other video marketers ignore – making your videos much easier to load and view for those to whom a 5-minute video load can often equal over an hour of waiting time.

“Get over it. Get high speed”, is something you hear on forums, if those on dial-up dare to complain about load in times. But the simple truth is, there are those in rural areas all across North America for whom dial-up is still the only available service. Perhaps a tower has not yet been built, or geographic conditions just don’t facilitate signal.

It’s not always about these viewers being “stubborn” or “cheap” – most of them would kill for high speed!

How can you make your videos accessible to those on dial-up?

1. You’ll speed up dial-up viewers’ load in times considerably, if you provide a simple “low fidelity” option. And your high speed viewers can still access your high fidelity version

2. Keep your video segments short. It’s much easier to load in a 3-minute video than an 8.27 minute one. In fact, 3.46 minutes seems to be the cut-off time at which video views drop by half (as you’ll quickly discover, if you spend a day browsing view rates and marketing video lengths on YouTube)

3. Allow purchasers to download video series you are selling in individual zip files, rather than one huge one. It can easily take 6 hours to download a 78 mb zipped video file containing 12 “lessons” for someone on dial-up… and chances are, they’ll sit through that (on the rare occasions they’re dedicated – or foolish – enough to try, only to find that their rural phone line couldn’t sustain the download… leaving them with a corrupt, inaccessible file to show for all that effort. (Nothing is more frustrating!)

4. Let them know your video files are “dial-up friendly”. Mention it in your sales pitch; on your web page; in your blog… or even in your signature! (What’s the use of creating short, low fidelity videos – if nobody knows you have them?)

Believe me, the sort of gratitude you’ll get may not propel you towards a six-figure income, but these dial-up viewers will get high speed eventually – and you’ll have earned their loyalty and dedication for life!

Pros and Cons of Launching Your Own Affiliate Program

While most would have you believe that launching your own affiliate program is a great
idea, it is important to remember that there are always two sides to every story, especially
in business. It’s true that affiliate marketing can prove to be extremely lucrative for your
business; however, before you jump in, make sure you are aware of the pros and the cons
of launching your own affiliate program.

Pro #1: Reach a larger audience.
With a team of affiliate marketers, you are guaranteed to reach more potential customers
than you ever would be able to reach on your own. An affiliate program allows you to
gain visibility and reach a larger targeted market through by enlisting the man-power you
need to grow your business.

Con #1: Relegate control.
It can be difficult for many business owners to entrust their livelihood to others.
However, while it may go against every fiber of your being to give up even an ounce of
control, you will have to do so in order to maximize your profit earning potential.

Pro #2: More time for business.
With affiliate marketers promoting your business for you, you will have more time to
focus on what’s really important, like coming up with new ideas, designing new offers
for your customers, inventing new products and deciding what to do with all of the extra
money coming in.

Con #2: Another thing to manage.
Yes, it’s a great help to have a team out there selling your business so that you don’t have
to, but an affiliate program is just something else to worry about, and that is not what you
need. But, on the good side, if you spend the time necessary to create a quality, organized
and well-built program from the beginning, your team will require little management and
basically run itself, especially if you have purchased a robust affiliate management
software program that does most of the work for you.

Pro #3: Increased profits.
As your affiliate program grows, so will your business. The larger your team, the more
visibility you will gain, the more customers you will have and the more money you will
make! Sound simple? It really is, if you are willing to take the chance.

Con #3: More money, more problems.
It is true that the more money you have coming in will mean the more money you have to
keep track of. However, again, a really good affiliate manager will help ensure your team
is paid the right amount, on time and maintain important affiliate commission
information for both you and your affiliate marketers.

So you see, even though there are pros and cons to launching your own affiliate program,
there is a bright side to every angle. If you are willing to take on a little extra work,
entrust a qualified team to market your business, and accept the increased responsibility
that comes with making an exponential profit, then launching your own affiliate program
might be just the risk your business needs to take.

Market Segmentation Never Goes Out of Style

Email marketing is a very important part of your overall online marketing strategy. When it comes to email marketing, one of the most important things you can do to improve response rates is to segment your list. If you don’t segment yet, keep reading to discover how and why you should be segmenting your email marketing lists.

You have to remember that while your over all target audience shares certain characteristics they’re not really all the same people. Your customers will have similarities but they need to be segmented based on differences and actions. When you can segment your customers and potential customers better your email marketing content will become more relevant to them and you will improve your results because people like feeling important and as if each email is sent just for them.

The first step to segmenting your email list is to create buyer personas. You can start with the simple fact that some of your email list subscribers are already customers and some aren’t. Make that your first important segmentation. No one wants to get emails over and over again to buy something they already own. Those who have not purchased yet don’t need to get emails asking them how they enjoyed the service or product that they’ve not bought. After that, you can come up with other ways to segment your audience such as who clicked through, who opened, who responded — or not. Testing out various ways to segment your list is an important part of finding out what works best for your situation.

By keeping in mind that your email list consists of people who are at different points in your product funnel you will be able to create more relevant and impactful email marketing messages. You will know for instance, that you are speaking to someone who has purchased product A and now you want them to purchase product B. Your email to them will be completely different than your email to the segment who has not purchased A but instead purchased B.

Segmentation will automatically give your list subscribers a better overall feeling about you. Sending targeted, relevant email to your list subscribers gets easier when you’ve segmented them in strategic ways. All your copy will be much more relevant and focused when you know exactly who the people on a particular list. You know they have or have not made a purchase, and you know they have or have not taken various actions based on previous emails. Most importantly, when the customer or potential customer reads the email they will feel as if it’s more relevant and their estimation of you will go up. Their trust of you will go up each time they receive a targeted, relevant email.

Research shows that market segmentation within email lists is an important component that improves return on investment exponentially. You’ll experience higher open rates, more clicks, higher transaction rates, and more involvement with your market when you learn how to segment so that you can send more relevant and focused email marketing messages to them. What’s more, if you start segmenting, you’ll be ahead of the game since most email marketers don’t bother.

How to separate personal and professional social media

You can use social media in a variety of ways: to promote your business, to keep up to date with friends and family, and to monitor buzz about your business. You can choose to do this from one account for all, or you can choose to create separate accounts. While in most cases separation of business and personal social media accounts is the best way to proceed, it’s up to you how you do it.

To figure out what is best, it’s important to study your target audience. What do you think they prefer? Do you think your target audience wants to hear about your personal business? Do you think they automatically align with your personal religious, political or other personal choices? When you look at it that way you realize that it’s more than likely that you should create separate accounts.

If you’ve not created separate accounts before but want to do so now you may be worried that you will offend people. After all, today it seems completely normal to friend or follow connections on all social media channels. But the truth is, you have a lot more control than you think you do over your social media accounts.

To begin the process of separating your personal and professional social media first create really awesome business profiles, or let the profiles you have now become business profiles and create separate personal profiles. Another option is to use just some social media accounts as business and some for private. For instance, you might use Twitter for business and Facebook for personal interactions only.

Regardless of how you proceed, the point is to have two clearly different accounts. Your business profile should be professional, with a good headshot and a filled out profile that highlights what your business does for its target market. Get very clear and focused on your business profiles. Spend the extra time creating landing pages or layouts where the user cannot mistake your pages or profiles for anything but your business.

Then, if necessary let your followers or friends know that you are transitioning accounts and why. They will appreciate your wanting to separate personal and professional social media accounts if you explain that this will enable you to better focus on bringing them information that impacts them and less irrelevant information. Everyone has so much coming at them, that they will actually appreciate your efforts to eliminate unnecessary noise.

Once you’ve created a separation, before you start eliminating followers or friends — give them some time by announcing over a couple of months about your new pages or accounts giving them a chance to follow/friend them. Then slowly start setting privacy preferences, and even “un-follow” and “un-friend” them so that business acquaintances and colleagues can’t see your personal updates.

Get super focused about what you are posting about, commenting on, sharing, or “liking” on all your social media accounts. On your business accounts every action you take needs a purpose and reason as well as a call to action. As you stay focused on that, you’ll be glad that you separated your business social media accounts from your personal social media accounts.

Social Media: The Dangers of Mixing Business & Pleasure

Do you know what happens when you make a comment on a news story, “like” something, or share something? If you don’t have your privacy settings set up correctly, everyone you’re friends with, or who follows you will then be able to see pretty much whatever you do online. Maybe that doesn’t bother you but it could be a problem when it comes to business.

It’s become a practice to search businesses and people before doing business with them. We all like making sure that we don’t find out something horrible about someone we need to trust. We like finding out good things about those with whom we want to work. But, it happens that we find out unflattering things about people with a simple Google Search. Even worse, people find out bad stuff about us too.

Things can be going along happily on social media. You comment on posts, you share a few posts, you post a funny picture, and then someone makes a derogatory comment and it’s not usually a friend or family member who does so. Usually it’s someone you connected with due to business. They’re sick of reading about your personal issues. You wonder what the deal is since this is your personal Facebook account and it’s your wall!

Perhaps you’ve made a classic error of mixing your business and personal social media together. Sometimes it happens without us realizing its happening. People find us on social media and want to be our friend, and we are too nice to turn them down. Before we know it we have 4000 Facebook “friends” who have unfiltered access to our personal lives and updates. This may not seem like a problem, but it is in fact dangerous to mix business and pleasure online just as it is in person.

Separating your social media accounts can be difficult at first, but it is more than worth it. Sometimes you may determine that you need to instead, create new personal accounts and leave the accounts you currently have as your business accounts. When you create separation between your business social media and your personal social media it will make it easier to:

* Focus on your business — By separating accounts it will be easier to avoid personal distractions while updating your social media accounts.
* Create better marketing campaigns – It can be awkward to focus on marketing when you know your friends and family are looking and are probably not your target audience.
* Enjoy friends & family more – When you’re not thinking about business you can socialize with friends & family on your personal social media easier.
* Organize better for the future – If your business and personal social media accounts are separate you’ll be able to create an exit plan for the future.
* Avoid offending potential clients – Your clients may not always agree with you on personal matters, and that’s okay. If your business and personal social media are separated you won’t have to worry about that at all.

Mixing business and pleasure is best left for a golf game or an occasional cup of coffee and not for social media which should be used for promoting, marketing and expanding your brand.

Manage your time by setting goals for your business

A tried and true time-management success secret for all business owners is to set goals for your business. If you have daily, weekly, yearly and overall goals that are written down and scheduled for implementation, your goals will become more than dreams and become a reality. Without setting proper goals, it’s hard to manage your time well because you’re just going with the flow without a plan. Lots of chances for time to get wasted when you don’t have a good plan of action for your days.

First, let’s define what proper goal setting entails. This is not about having a dream, this is about having an achievable, measurable outcome in which you can schedule tasks each day that move you forward to realizing that particular result. If you don’t know where you are going, what success means to you, then you will waste time taking the wrong path. In many ways, proper goal setting leads to better time-management success for business owners because it gives you a good plan for how to spend your time.

The truth is, you can’t manage time. That’s a huge time-management success secret that all business owners need to accept. Time is a limited resource. There are only 24 hours in a day, so you must learn to use them to their maximum benefit. You can go willy-nilly through your day, doing a little of this, or a little of that, feeling more and more unaccomplished as the day wears on, — or, you can know exactly what you are going to do each and every day, and feel satisfied and accomplished when the day is over. It’s your choice.

Studies in goal setting have shown that most people who write down a goal, never do it. But, you can improve your chances of success if you not only write it down, but create a plan of action that is broken down in small pieces that you can actually accomplish. Finishing things within the time you have to do them is an important aspect of time management. If you want to end time wasters and time suckers forever, set goals and manage them to fruition by creating a workable schedule and following through.

The way you set goals and manage them through is by being realistic about what you can achieve and separating income producing tasks from non income producing tasks. Once you know what brings in the income and what doesn’t you can better prioritize your daily activities around them. Be realistic about your family, friends, employees and contractors and the hours they either need from you or can devote to your business. Once you realize how working a scheduled and productive day feels like, you won’t want to go back to the unorganized time wasting ways of before you learned to set proper goals.

Throughout the year revise, check, and track your metrics so that you can ensure that your plans are on track. It’s easy to get off track when you’re a business owner even if you have all the success secrets to time-management for business owners memorized by heart, if you aren’t following through you will not see the success you desire.

Building Your Niche Marketing Website

Most people get involved in niche marketing for one reason and one reason only… to make money! Well, you can too. All you have to do is be sure to pick a niche you are interested in and go from there.

To get started with your new niche marketing business, you will need to create a website that is professional looking, easy to use, and fully functional for a complete and positive user experience. Things to consider include visual representation of your niche through captivating design; easy to follow navigation; user friendly e-commerce solution; and the ability to optimize content and code for search engines and linking campaigns.

There are a number of helpful software products available that will help you create an effective and successful niche marketing website. Products such as WordPress not only help you design and build your website, but they show you how to optimize your pages to maximize your efforts and your business.

However, when selecting your site software, be aware of scams and imposters. There are a lot of so-called cheap and easy software products out there, but many are less than desirable when looking to create a truly great website that looks professional and actually works well.

The website building software you choose should be:

* Affordable within your budget

* Have readily available, positive reviews

* Provide support from set-up through launch and maintenance

* Offer downloadable updates to ensure seamless integration and use moving forward.

If you are unsure of which software to use, ask around. Visit other niche marketing sites and try to find out what they use. If all else fails, go with more popular software because although it may come with a higher price tag than some others, it is often tried, tested and approved by users across the globe.

Mobile Website Branding

If you are focused on branding your business, remember that your mobile website can help – or hurt – this process.

What is “branding” exactly? The practice of creating an instantly recognizable site, logo, color scheme or any other visual “cue” that helps viewers identify it instantly with your product or business.

If you’ve set things up properly, the advantages you can expect to reap from branding are:

Your customer knows who you are and what you’re about
What to expect in quality, service and price
Whether or not he is your favored target market (and if he is, he tends to stay loyal!)

You need a strategy, if you decide to focus on branding. You need ideas and methods to keep your sites and products in front of the public eye.

Coca-Cola’s distinctive red-and-white colors are as much a part of its branding as its actual logo. Even when small details change, the overall feel stays the same.

The Coca-Cola polar bears are instantly recognizable as part of that brand. Their graphic representation taps into 2 key elements of strong branding:

– Consistency
– Repetition

Even though you don’t want heavy graphics with a mobile website, small graphic elements that instantly remind people of your brand will work well. Allowing your branding to remain even through your mobile sites ensures:

1. Potential customers think of you, the moment they see those graphic elements on their mobiles

2. Potential customers know instantly what they’re going to get – they develop either a positive or negative emotion when they see your name or logo

3 Repetition of positive feelings brings trust – and a willingness to entertain your offers

4. Trust brings purchases – and develops repeat customers, who remain loyal for as long as you remain consistent

So don’t neglect your branding (if that’s relevant to your business strategy) when you decide to go mobile.

It can help boost your credibility more than you might ever realize, or think!

Seven Ways To Generate Incoming Links

Content, as you might already know, if the first item search engine spiders look for when they’re cataloging and indexing web pages. The second item they look for are links coming into and out of your website. The links coming into your site have more weight than the ones leaving your site, which is what makes generating incoming links a very important search engine strategy.

Here are seven ways to generate incoming links.

#1 Write and publish quality content. People, other website owners, link to relevant content. If you write and publish tons of quality content, you’ll receive tons of incoming links.

#2 Online directories. While there are many directories that charge for a listing, there are also several that will list your company’s site for free.

#3 Write articles for other sites, article marketing. Writing articles and publishing them on other sites including article marketing sites, is a great method for getting inbound links.

#4 Write press releases and submit them to online press release websites. Be sure to include your website link at the end of the press release so media representatives can contact you, but also so you have an incoming link and interested visitors can find your website.

#5 Reciprocal links. Some reciprocal links are good as long as they’re coming from relevant websites. The trick is to balance reciprocal links with one-way links. Mix up your linking tactics so it looks natural to Google.

#6 Blog. Blogging is a spectacular way to generate fresh content and guest blogging on relevant blogs works a lot like article marketing, you generate links to your site in each blog post you write. You can also include links back to each of your web pages and allow your readers to reprint your blog posts as long as they keep the links in place.

#7 Participate in social networking. Posting tweets, and Facebook posts create incoming links to your website. In addition, when you comment on forums and other blog posts you also create incoming links via your signature.

As you’re creating and implementing your search engine optimization strategies, take the time to consider and include these linking tactics. While you may not be able to complete them all at the same time, instead focus on one tactic at a time adding to your SEO strategy as you grow.