Information Product Creation 101

You may have heard it’s easy to create your own eBooks and reports – but you’ve secretly been wishing you could take a class called Information Product Creation 101.
It would just tell you the key elements you need to know to produce a product that stands out from the rest. You don’t want your first eBook to be one of the millions that are undistinguishable from every other eBook on your subject.

The truth is, we’re bombarded with eBooks everywhere you turn on the net – but memorable eBooks, ones you buy and refer to again and again, are rare.

To create one of the memorable ones, you need to start well before you ever set finger to keyboard (or pen to paper.) And you need to start with your niche.

This is one time when all the research in the world can’t make up for passion. Someone who is passionate about a subject has likely invested hours of time per week into immersing himself into it. And when you are that involved in any hobby, business or interest, you naturally absorb all the tiny nuances and subtleties of that world, making you an authority in your own right.

If you’re lucky enough to have an interest like this – the sort that makes instant lifelong friends with people in the same field of interest, as you happily share information with each other – you’ve got a huge advantage over everyone else.

How Not To Bore Your Readers

You’ve also got a potential mine waiting to explode. If you write an eBook without a plan, you risk getting carried away and throwing every little nut, rivet and doohickey at your reader – and veering off topic in the process. So it’s especially important for you to observe these 4 tips:

1. Remember it’s not about you – it’s not even about your beloved subject. It’s about your readers, your fellow travelers in that niche – and what they want you to answer, fix or explain.

2. Create an outline for your eBook – and stick to it! An outline will help you stay focused and on topic. A peculiar truth is: The less extraneous information you include, the more people will understand it – and value that explanation.

3. Do your best to include at least one little-known gem in each section or chapter – something readers won’t find anywhere else!

And that’s Information Creation 101 in a nutshell: Because if you create a jewel like this… it will boost your passive income for a long time to come.

Free iPhone apps and mobile pay per click ads

A great way to make money and expand your brand is to create or have created a useful or fun iPhone app. iPhone apps are the most popular and the easiest to make money with. The barrier to entry with a good iPhone app is low, and you can choose to give away your ads free using pay per click ads to make money, or you can sell your app, or even do a combination of both. It’s up to you on how you decide to make money.

As discussed, you can make money by offering a paid app or you can offer free applications and make money via advertising. Mobile pay per click advertising is just like pay per click ads on your website or blog, except that they are accessed via your iPhone mobile app. There are several companies and advertising networks that offer mobile pay per click advertising. — This company is the first ever completely mobile advertising network. You can monetize your applications easily by signing up and following their instructions. If you’ve hired a developer you may need to work with them to ensure that the code is set up properly. You’ll have real time metrics reporting and more with

Google Mobile — You’re already familiar with Google Ads, this is Google, only mobile. They offer the same cost per basis model on mobile devices that they offer on websites and blogs. AdSense for mobile content is just like AdSense for content. Simply sign up with Google and follow the instructions. Google offers many ways to review your metrics.

The important thing is to find an advertising company or network that you enjoy working with and pays a fair percentage while being easy to work with. At first, you won’t have any stats to work with so it needs to be an advertising network that does not have hit requirements. Making money with free iPhone apps can be an excellent way to add a new revenue stream to your income.

After creating your mobile application and deciding that you’ll run ads with the application it is important to develop a good keyword list that will bring up the kind of ads your target market, and those who would use your application the incentive to click on the ads. You only get paid when someone clicks on the ads when you engage in pay per click advertising. So start with a good list of keywords.

You can use Google’s Keyword Tool to find the right keywords within your niche, or you can use a paid keyword tool of some kind but it is important to use valid research to determine effective money making keywords for your iPhone mobile pay per click campaign. Just guessing simply won’t cut it. Do your due diligence and conduct some research to get the best keywords. Having the best keywords will result in having a larger return on investment.

Once you’ve made all these choices then the next thing to do is market your app. You can offer the app for free via iTunes, you can offer it as an incentive when purchasing from you, or simply list it in the mobile app director on iTunes. Make sure that you have a great look, using your colors and logo, and mention your new app wherever you can, in blogs, on message boards, and across all your marketing channels.

Awesome Tools to Monitor and Manage Your online Reputation

Understanding what types of tools are out there to help you monitor and manage your online reputation is the first step to taking control of your online presence. If you’ve never concerned yourself in the past about how you’re perceived across the Internet those days are over. Take control using these tools.


You’re probably not surprised that Google would be the first suggestion when it comes to managing your online reputation. Every person who has a Google account has a Google Dashboard. On that Google Dashboard you can see Data Tools. If you click on the options for Me on the Web you will find some astonishing information about yourself.

Within Google’s Me on the Web you can also set up an alert to be informed each time someone mentions your name, email address, or other keywords that you choose. This is a great way to be informed immediately when a discussion is taking place about you, your brand or your products and services.

If you have more than one Google account it’s important to check out all the information in all accounts that Google has compiled about you. Correct what is wrong, and hide what you don’t want visible to the public.

Social Media

There are paid and free tools you can use to manage your social online reputation. Paid tools like Naymz can help you understand how much influence you have across social media accounts and help you establish your brand as well as help you earn influence to increase your online reputation.

But, you can also use social media free to search for information about yourself, your product and your brand. Some social media accounts let you set up alerts too. A paid option to monitor when someone mentions you is called You might like to check that out for easier results than doing it all yourself.

It’s important to do searches on all social media accounts to find out what’s being said about your business. If you have the option don’t forget to turn off personalized results. You want to know what other people are seeing and those search results could be very different when search engines personalize results geographically and otherwise. Using a service like Tweetbleep can really help too.

One final tool that has to be mentioned is HubSpot’s Marketing Grader. This can help you understand how you are doing as an online presence and a brand with your marketing efforts. Simply go to the website and sign up for Marketing Grader. You’ll get a report that is useful from the start to let you know how you’re doing in various areas like blogging, social media, seo, lead generation and more. They’ll give you a grade out of a 100 possible points and ideas to improve.

The larger the Internet gets, the smaller our world becomes. It’s imperative today to monitor and manage your online reputation using whatever tools you can to ensure that prospects and consumers get a true picture of your offerings. By ignoring your online reputation you might find out that the results you expect from all the hard work you do online are less than expected.

Social Media Marketing Tips for the Introvert

If you’re a natural introvert, there’s no reason at all to shy away from social media. Don’t let the word ‘social’ throw you. Social media sites offer a great platform for introverts to be social on their own terms. You get to interact with other, but keep control at the same time. Many introverts get in touch with their extrovert side online.

Don’t Be a Hermit

If you’re using social media for your marketing, consistency is important. But if you’re a true introvert, it’s easy to forget that there’s a whole world of people out there. All marketers need to schedule regular social media time and this is especially important for introverts. Check in to your social media account at least twice a day to see what’s going on and interact with your friends and followers.

Personal vs. Professional

For introverts who are uncomfortable with sharing a great deal publicly, it helps to keep personal and professional life separated. This is actually a good idea for all marketers. Only reveal to your fans what you want them to know or what’s relevant to your marketing (for example, your experience in your niche, etc.). While it helps to show a little bit of your personal side in order to connect with others online, you can keep it to a minimum. How personal you need to get will also depend on the nature of your market and niche.

Ease into It

If the idea of interacting with people online is frightening to you, dip your toes in first rather than diving in head first. Like all uncomfortable tasks, it takes practice to get good at socializing online. Practice commenting, asking questions, engaging in conversation, and so on. Set a goal for yourself to do X number of interactions each day. The more you socialize online on a regular schedule, the easier it will get.

Don’t Force It

There’s no reason to pretend you’re an extrovert. You’ll connect much better to your audience by being yourself. Some introverts feel pressured to come out of their shell online because that’s how everyone else appears, but it’s easier to build connections when you’re being real.

Find Your People

Join groups that you’re interested in and that are relevant to your niche. When you do this, you’ll find that there are others online with similar interests and you’ll make connections with them. This makes it much easier to relate to your audience. You’ll also build important business relationships in a relaxed and casual way.

Find the Best Fit

Some things just don’t feel right. There may be a social network that just doesn’t fit with your introverted nature. For example, Twitter, which is all about real-time updates, can push you too far out of your comfort zone. If so, skip it and use a different site. While everyone needs to push beyond their comfort zone to grow, it doesn’t mean you need to tackle all the boundaries of that zone at once!

Coming out of Your Shell

Interactions on social media often don’t feel ‘real.’ Even though you’re interacting with people, the face-to-face element isn’t there. Sometimes what helps introverts come out of their shell is to connect with social media friends and followers outside of the social media site. Meet with them in person or even talk to them on chat or Skype. Then, when you “see” them online, you’ll find it easier to engage in conversation.

If you’re still wary of getting involved in social media, here’s a good confidence-booster. Whatever you’re doing on the site, make sure that you’re adding value. If you don’t feel that you’re adding enough value, find a way to give more. Be overly generous and you’ll find it easy to make friends and gain followers.

Article Marketing Research Tips For When You’re Short On Ideas

Articles are crucial if you’re building a business on the web.

Not only can they help fill up your sites with content your readers will want, they can also be submitted to a variety of directories to help promote your website. But some people find it hard to write articles simply because they can’t come up with the ideas in the first place!

The good news is that, as long as you’re writing to fill a need in your target market, there are loads of ideas just waiting to be discovered. And, by finding out exactly what your customers are looking for, your articles will be all the more successful.

Here are some article marketing research tips to get you started…

* Yahoo Answers: I highly recommend you take a look at Yahoo Answers. Start searching for certain terms related to your website, and you’ll find people asking all kinds of questions. Why not answer some of these questions in your article?

* Keyword Research: You could also visit the Google Keyword Research tool to find some keywords related to your niche. Keep browsing through related phrases until you find something that gets a good few hundred searches to write about.

* Research the Competition: You can even take a look at what articles your competitors are writing about on Ezine Articles. You might notice something they left out, and take this as your opportunity to fill the gaps and target hungry customers.

* Read: Reading from other sources can help you come up with more ideas than you would have expected. Read the newspaper and you’ll probably have lots of ideas already, or browse a few blogs etc. to find more.

* Write What You Know: Lastly, you always have knowledge of a subject that you can pass on to others. Think of a title such as ‘Top 10 Ways to Write Articles’ and you’ll find you know more than you thought as you brainstorm. Even better, internet readers love these kind of articles!

* Google Alerts: If you regularly write articles around a similar topic, I’d also recommend that you subscribe to alerts on a service such as Google Reader or Google News. That way, you’ll never be short of new sources to find inspiration from!

When you are noting down what you’ve found, please realize that you’re not going to be copying from any of these sources, or even simply rewriting them, in your article. Rather you should be noting down broad points, tips, pieces of information, that you can then use to outline your article.

Make sure you use a few different sources to keep your article interesting, and to ensure that you get a balanced view of the topic you’re writing about.

These article marketing research ideas may sound simple, but when you’re short on ideas, simply going through this list can give you more article topics than you need!

How to Self-Publishing Print Books Without a Traditional Publisher

Self-publishing is an excellent way to break into becoming a book author. Your book can become your calling card and garner you more respect, expert status, and business than almost any other method. But, a lot of people get side tracked when trying to self-publish and get ahead of themselves. Let’s go through the steps to get you to the finish line without losing too much sleep.

Write Your Book — Yes, this is the very first step to self-publishing. In fact, if you don’t have a book written yet, you’re probably making one of the first mistakes of self-publishing. Not writing. You’re not a writer until you write a book. There is nothing to publish until you write a book. So, get to writing. If you need to know more about the process of writing, that is what you should research at this point. Once you have something to publish, then it’s time to research publishing. Until then. Write.

Proof & Edit The Book — Once you’ve written the book, after you’ve gone through your own editing process, and you think the book is finished, it’s important to let someone else proof your book. There are professionals who will proof and edit the book for you. You can hire someone to do a variety of levels of proofing and editing duties from grammar, to sentence structure and word usage, to making the book more interesting, to ensuring the formatting is done properly. It’s up to you how far you want an editor to go. But at least have someone edit for grammar and errors even if you just ask a few trusted friends to do this for you.

Create a Telling Title — A title is an important component of marketing your book. If the title doesn’t explain the book very well, the people it’s meant for, might not read it. Ask for advice for the title from those whom you’ve allowed to read the book, and from editors. Take a day and brainstorm various titles and ask people what the title says to them. Then choose a title, and move forward.

Get a Professional Cover Designed — If you’re not a graphic designer, please don’t try to design the cover yourself. This is where you should spend money to ensure an excellent cover is designed in the formats that you’ll need as you go through the publishing and marketing process. There are designers at all price points, ask people for recommendations. If you already have a following you could even make it a contest. If not, seek out portfolios and choose someone whose work you admire, within your price range.

Copyright Right — Adding copyright legal language is legally enough to copyright your work. However, it’s best to submit your work to the copyright office to ensure iron clad legal protection on your work. You can find out more about copyrighting by visiting It’s not difficult, so don’t let this scare you.

Buy an ISBN Number — It’s important that you purchase an ISBN. This number will be a unique number that identifies your title. If you use a self-publishing company they may give you one of theirs but ultimately it’s better to have your own. The problem is that you have to buy them in groups of 10. To get an ISBN you can go to As of today, you can get ten ISBNs for $250.00. If you plan to publish in multiple formats you may need many numbers per book.

Choose a Printer — There are many ways to have your manuscript printed toady on line. But, now that you’ve got a book, it’s okay to choose a printer! The POD printers today are,,, and others. Research the various options to decide what you want to do. Some of these services offer add on services such as editing, formatting, cover art, and ISBNs so ensure that you use the service you’re most comfortable with.

Market your Book — That’s right, after you finish writing and publishing the book, your work is not over. Now you need to market your book via every method you can such as online via blogs, youtube, blogtalkradio interviews as well as offline via book signings, talks, readings, newspapers, magazines, and more. Leave no stone unturned. If there as a place you can be that your target audience will see you, be there.

The big secret of traditional publishing that they don’t want you to know is that the marketing part is the hardest part of publishing. And guess what, unless you’re already super famous, they don’t market you very much. They expect you to do that for yourself. So, you’re not at a disadvantage by self-publishing in the least. If you’ve followed the steps above, created a product you’re proud to promote, get out there and promote it.

Why a Mini Site?

Visit almost any restaurant, and you’ll see evidence of the increasingly common belief that bigger is better. Fast food restaurants zealously encourage their patrons to upsize their drinks and fries, and upscale dining establishments pile food high on their customers’ plates.

Many websites have taken the “bigger is better” theory to heart, too. Superstores like and Wal-mart have websites consisting of thousands upon thousands of pages. And they are doing quite well for themselves.

When there are so many large sites online, it may seem futile to try to get a piece of the pie. The average person doesn’t have the time or money to set up such an operation, let alone maintain it. But you don’t have to. A mini site can flourish in a land of Internet giants.

The reason mini sites work is because they do not directly compete with the big guys. Instead of trying to be all things to all people, a mini site simply seeks to do well in a small niche. In this case, in a sense, smaller is better.

The most successful mini sites go after a small but underserved niche. They find a need that isn’t being filled, and they fill it. This puts them into a position to get better rankings in the search engines, because the keywords that people would use to find their offerings are not often targeted by webmasters of larger sites. With some good SEO, they can get targeted traffic at very little expense.

Once the visitors are at the mini site, the sales letter grabs their attention and, hopefully, convinces them to make a purchase. Those who are on the fence may sign up for a newsletter or free course. This provides the opportunity to maintain contact and persuade them to buy later.

A mini site can hold its own, even with millions of other web pages online. You just need a good niche, a quality product and a strong sales pitch.

Strategies for Making More Money with Membership Sites

The whole point behind setting up a membership website is to make money through recurring payments sent in each month by members. But, there’s more to making a decent income from membership sites beyond just the member payments. Here are a few ways to make money with a membership site once your members are in.

Information Strategy

If you have information about a certain subject there are a couple of ways you can go about setting up a membership website and making money from that knowledge. You can set up a blog type of website where people can subscribe, for a fee, to receive regular information updates from your website.

You can also set up an informative website where members have a clear way of participating with your as well as the other members on the chosen subject. This is useful as it makes them feel as if they are getting special information from you directly. You don’t have to be a constant presence either. Simply state that you will be available X amount of times a month or week from say 12pm to 2 pm to answer questions. Another option that won’t require a set time commitment of you is to create a forum where you can pop in and out to help members as you can.

Member’s Only Benefits

Offer more information or your services to members at a reduced rate. For instance, if you have a fellow business owner who sells a product your members would find useful, see if you can set up a special discount for your members only.

Do you offer a service or know someone who does? Again offer your members a discount created specifically for them.

Affiliate Programs

Affiliate programs are another way to generate income from membership websites. If you promote products as an affiliate, be sure to include those promotions in emails and posts to your members. As with the previous money-making option, you might even be able to set up a discount just for being a member or give them an added bonus of your own when they purchase through your affiliate link.

However you go about adding to your membership website profits, one thing is essential; Make certain the information or discounts you’re offering is relevant to your membership and valuable to its members.

5 Ways to Build the Reputation You Want Online

Building the reputation you want online is something that you will need to work on daily for the life of your business. Building your reputation all starts and ends with content. It’s important that you understand that building content that showcases your business and yourself in the light that you want is an important and ongoing imperative if you want to be noticed and stay in the forefront of your niche.

There are five basic ways to build your online reputation.

1. Build your Online Reputation Through Blogging

Not only can you and should you blog on your own website you can blog on other people’s websites too. Become a regular guest contributor on blogs that can help you spread your message. Ideally, you want to blog on your own website at least 20 times a month, and then maybe once a week elsewhere. You could choose four places and blog for them monthly and meet that quota for yourself. Blog about your niche often and you’ll become a thought leader.

2. Build Your Online Reputation With Social Media

Today, social media is at the top when it comes to building an online reputation. You want to be active on social media in terms of posting new things to share, but also in commenting, answering questions and posting relevant facts for your readers. Use social media to drive traffic back to your website by posting a blurb and a link to every blog post or article you post on your website. In addition, make sure your profiles are consistent across all social media accounts.

3. Build Your Reputation Via Search Engine Optimization

This may seem strange to you but search engine optimization really covers just about everything when it comes to building your online reputation. It covers blogging, article marketing, social media and ensuring that you’re doing it all in a way that will attract the audience you want to attract. Read everything you can about search engine optimization. Use a service like HubSpot’s Marketing Grader to see how you’re doing and to improve.

4. Never Forget Your Email List & Lead Generation

Email marketing is not dead. In fact it’s more important than ever. It’s still one of the leading ways to speak directly to your audience with their permission. Practice generating leads via social media, your website and blog always. Always build your list. This is going to be one of your most valuable ways to build your online reputation in a direct way.

5. Today Mobile Marketing is Imperative for Online Reputation Building

Most people access the net today with their mobile devices. If your online real estate isn’t viewable via mobile devices it’s time to change this fact. You’re leaving out in the cold a large majority of your audience if you don’t have websites optimized for mobile. Today this is not hard with the advent of mobile friendly WordPress themes. You should not have two sites, all your sites should work with any type of browser or size of screen.

Where to Find Outsourcing Talent on the Internet?

Beginning the search for a virtual assistant, freelance writer, graphic designer or IT specialist to outsource some of your daily work may seem like a daunting task, but it can be easier than you think. While the idea of having someone to pick up the slack may sound appealing, the thought of finding right professional may seem a bit overwhelming. The Internet provides a bevy of resources to help you in your search for a qualified professional for your outsourcing tasks, no matter what type of help you need.

There are several sites on the Internet dedicated to connecting businesses and freelance professionals for short-term and long-term projects. Most of them work on the same system, although you may find slight differences among them.

Freelance job boards are a good starting point when you are searching for a professional partner to team up with and get things done. Some of the more popular sites include, and It never costs a business a fee to post a project on these sites and you can begin collecting bids on your project immediately. As the business owner, you control the choices on these job boards. You post the work you need done along with some pertinent details about the specifics and the deadline for how long you will accept bids.

The interested freelancers then submit a proposal detailing their plan for your project, their bidding price and answers to any specific questions you ask. As the outsourcer, you peruse the proposals at your convenience until you find one that seems like a good fit. Then you simply offer the job to your chosen individual or firm, they accept your offer and you are off and running.

Freelance job sites like these can make your search for outsourced talent quick and easy so you can get on with the business of running your business.