Make Money With Product Review Websites

Product review sites are hot property. It’s true, there is real money to be made by creating your very own niche product review website or blog. Just look at sites like Yelp!, Angie’s List, Epinions, and more. Product review sites sell products and make money both for the site owner (publisher) and for the product owner (vendor). But, with so many product review sites already available how can you create a money making product review website?

It all starts with what you know and who you know. Choose a niche that resonates with your own life. If you’re a mother, choose a mommy niche because you’re likely already an expert. You can promote products that moms who are like you will want, use and enjoy. If you’re a breastfeeding mom you can create a niche site devoted to all things breastfeeding. You can review breast pumps, nursing shirts and bras, creams, lotions and even vitamins. As long as the products are related to breast feeding you’ll attract the right audience.

Your niche is not as important as the fact that it’s focused, comprehensive and frank. You can’t beat around the bush, or lie to people about a product. If they buy it, they’ll return it, in which case you won’t get the cash for the product review anyway. If they don’t return it, they still won’t come back to your product review site for information on which products to buy. You’ll have lost the reader’s trust and nothing is as important as your reader’s trust.

Create a product review website that is super focused on one niche catering to people ready to buy. Choose a domain name that has search terms in it, create content containing those search terms, and load it with products that have descriptions containing search terms that your target market is looking for. Don’t try to be ironic with domain names and headlines. A review site is not a newspaper, use keywords spelled correctly that promote products that your target audience needs.

Which brings me to the next issue regarding your website, the platform or software that you build it with. I’ll just say it straight out, use self-hosted WordPress to build your website. It’s a free open source platform that can be modified in so many ways using free and custom themes as well as plugins, and widgets that you can create a very unique website for each niche product review site that you want to build. It’s also very easy to understand and the WordPress community are among the kindest and most helpful of all the website and blogging technologies there are. If you don’t want to understand it, there are many service providers to help you at reasonable fees.

PLR – Private Label Rights – Understanding Your Usage Rights

PLR – private label rights – articles are a fantastic way of getting ready made, affordable content for your website, product and more. However, when buying these articles it’s important to understand how you can use them. Different PLR sellers will put different restrictions on their article packs, though these generally fall into a few popular categories. Here’s a quick guide to some of the most commonly used licenses for PLR.

Private Label Rights

Although the term “PLR” is commonly used to describe a wide range of content, in its strictest sense, private label rights means that you have the right to change the content, add your name as the author, and resell it for profit. However, there are limitations. Although different sellers may have different requirements, you’ll almost always find that you cannot sell on PLR rights to other customers.

Unrestricted Private Label Rights

This is the type of private label rights product that you CAN sell on to others, and they generally cost more. As the name suggests, it really is unrestricted, meaning you can do everything you’d do with standard PLR rights, as well as passing those rights onto your customers either by selling the articles or giving them away (it may depend on the individual terms set by the PLR seller).

Resale Rights

On top of getting private label rights for your PLR, you can also buy products with resale rights. What this means is that you CAN sell on the product for profit, but you cannot edit the content, change things around and claim authorship yourself. And you cannot pass on these rights to the people you sell it to.

Some sellers may give you master resale rights to the product, in which case you CAN pass on the resale rights to the people you sell the product onto!

How Do You Know What You’re Buying?

There is a lot of different terminology up there, and it can get confusing when you’re shopping for content and PLR! Private label rights sellers will usually do their best to help you by putting together license files. These will usually stipulate exactly what can and cannot be done with the content.

All kinds of usage rights have a number of different benefits. If you’re looking for content to create informational products or to fill up your website, then you’ll find that standard PLR – private label rights – usually fits the bill. And remember, if in doubt about how you can use the content, contact the author of the content and they’ll be happy to tell you what your rights are. This helps you to avoid any tricky gray areas regarding copyright!

The Value of Membership

Membership marketing is an extremely valuable tool for online business owners and internet marketers. It is a great way to create customer loyalty and establish a reliable revenue stream that will help your business grow.

But the value of membership marketing is often times misunderstood. The true value of membership marketing is not the additional sales. It’s not even the cash. The true value of membership marketing is all about the customer.

I know what you are asking. Isn’t the money the ultimate goal, and therefore the “value” of creating a membership site and membership marketing program? Yes, of course there is value in the revenue gained from membership marketing and yes, of course that is the ultimate goal. But the value of the program itself is all about gaining new customers and hanging on to the ones you already have.

Once your customers become members, you have automatically secured “x” amount of dollars. They have agreed to purchase a membership and because of your attractive, discounted offerings, they will most likely produce additional, reliable revenue for you as well by buying your actual products. This is essential.

However, what happens when their membership expires? How do you keep them your customers coming back for more?

The key to customer renewal is… you guessed it! Value!

You must entice with value, deliver value, and entice with value again.

For example, when initially trying to entice a customer to become a member, you may offer a free product as a perk to signing up for your program. People love free stuff! Don’t you?

Once you have made this promise, you then must deliver on it. In other words, make sure you provide them with that product as soon as possible so they know you can be trusted. And finally, reinforce your value by enticing members with value again. Offer them a discount on their next purchase should they choose to renew their membership with you. You may also want to take that opportunity to upsell them to the next membership level, where the discount is even greater.

Incentives are absolutely critical to gaining customers and renewing memberships. Nothing says value more than quality products and service and when you are offering a great deal on great products, your business will succeed.

The incentives you offer should add a high perceived value to your customers without costing you much if any resources at all. You may want to offer a set discount for membership renewal, exclusive free bonus materials for returning members only, or both! Just be careful not to give away everything for free. You must be strategic when offering incentives.

There are many reasons membership marketing is valuable. But customers are at the heart and soul of what makes this so true. Without customers… or even better, members… there is no revenue stream. And without a revenue stream, your membership site has no value. Therfore, the true value of membership marketing is the customer.

SEOMoz – Have You Been Introduced?

Keen to start link building? Let me introduce you to SEOmoz.org, a site boasting “The Web’s Best SEO Resources”. SEOmoz’ main claim to fame in traditional link-building annals is it’s famous toolset, which includes “over twenty SEO tools”.

That may be too rich for the new marketer’s blood, but what about some of the other tools?

Linkscape is a free tool that allows you to perform a number of targeted analysis functions on your competition (and your own sites), including:

– Checking your links to see if they are from suspect sources
– Identify your competitors’ anchor text keywords
– Analyze their strongest linking strategies
– Analyze your own sites’ strongest web pages

(And that’s just for starters).

What SEOmoz doesn’t tell you up front is that you can only see basic data, until you upgrade to a paid subscription: Still, a web page that can instantly show you – simply by your entering a website URL – its “mozRank”, number of links and number of root domains linking to that site is a pretty cool tool, when you’re analyzing your link strategy!

My favorite tool is Trifecta. The free option allows you to run one analysis per day, and lets you see:

– how many pages and sites currently link to yours
– how many times your “brand” is “mentioned on the web”
– how much traffic your site has

You can analyze your competitors too, of course. All sites are equal (figuratively speaking) at SEOmoz. And many people wouldn’t be without their SEOmoz Firefox toolbar add-on for instant stats.

Other paid link analysis tools include BacklinkAnalysis, and the SEOtoolbox page offers you the ability to check backlinks, page rank, domain age and indexed pages (in 3 major search engines).

A “pro” subscription that allows you to analyze in much more depth than you can probably imagine right now begins at $79.00 per month. Is it really worth it?

Only you will be able to tell.

Why You Should Self-Publishing Kindle eBooks

Everyone wants to be an author and today it’s easier than ever. Right now you can self-publish your original writing about any topic, even information products, on Kindle. The important aspect of this is that your work needs to be original, no private label rights articles compiled into a book, and they’ve also put a stop on compiling blog posts to publish into a book without other writing to go along with it. Aside from that, there are many reasons why you should self-publish your work on Kindle Direct Publishing.

It’s Free — Right now it costs you nothing to publish your eBook on Kindle. You simply follow the instructions given on Kindle Direct Publishing, and you’re in business. If you follow the formatting guidelines and the advice you’ll do great and have a professional looking book uploaded in the right format. Free!

It’s Simple — Honestly, if you can write your book in Word, you can publish your Kindle eBook in minutes. It’s not really very difficult. However, a lot of service providers are now offering Kindle publishing services. If you already have a manuscript you can get one of these service providers to do the rest for you. Prices range from 50 dollars and up. It depends on how long your book is, how many graphics it has and the expertise of the person doing the formatting.

Ready Made Audience — Amazon and Kindle owners are a readymade audience for your books. In addition, your book will appear beside search results, and other results based on what people look at and search for. Even with barely any marketing you will have a few sales. To be truly successful though, you’ll need to market your book too. Thankfully, Kindle Direct Publishing offers many ways to market your eBook.

They Own The Market — As of this writing Amazon owns 80 percent of the digital book market. Knowing that, of course you have to publish with Kindle Direct. Not to do so would be ignoring the facts that Amazon Kindle owns the digital publishing market right now. That could change, but probably not in the near future. You can easily publish to Kindle and elsewhere because you don’t have to agree to be exclusive to Amazon Kindle. It takes just minutes to upload everything so you may as well give it a shot.

People Without Kindles Can Read It Too — Just because it’s published on Kindle doesn’t mean a person has to have a Kindle to read it. There are many mobile devices and tablets now that have a Kindle app that allows many new people to read the Kindle book without owning a Kindle!

By the type of press certain stories get, you’d think that fiction sells more than nonfiction but nothing could be further from the truth. How to books, informational books, and nonfiction actually outsells fiction by a large margin. So, if you have an information product in your head, or a how to book, or a “how I did it book” inside you, you should get started right now writing it, and you can have it published on Amazon Kindle in just minutes after you’re finished writing it.

5 Reasons Why You Should Build a Membership Site

Membership sites are one of the hottest trends on the Internet today. Entrepreneurs in a wide range of specialties are learning how to leverage their time, information and clients into an ongoing income stream that keeps adding to their bank accounts month after month. If you’ve haven’t started your own memberships site yet, here are five good reasons to get started today.

1. Passive income beats working for a living every time. You can spend your time creating content for clients on an individual basis and then searching for new clients on a daily basis. If you are providing quality content at a reasonable rate, you will earn money this way. However, wouldn’t you rather do the work once and collect the paycheck on a regular basis? Of course you would- that only makes sense. Creating a membership site is the perfect way to generate passive income. With an autoresponder, you set up your content one time and then distribute it on an ongoing basis to your members without lifting a finger. Each month you upload that month’s content and through your membership site, every member has access to it.

2. You can add products to your membership site for additional income. You can add digital and physical products for sale to your members and create more sales without having to sell through a list or drum up new prospects. You already have all of your members’ information within the site, so making new sales is a piece of cake. Members will be inclined to purchase products at your recommendation, because you have already established a bond of trust and because they can do so at the click of a mouse.

3. Split the work and share the wealth. You can offer your members an income opportunity by creating an affiliate program for the site. Members can earn a percentage of the profits by recruiting new members to join. Because they are selling with the additional power of being satisfied customers, current members are a perfect choice to do your affiliate sales for you and spread the word about your membership site.

4. If you do it right, you really can work less and earn money while you sleep. We all hear it and secretly wish we could find it- that magical way to earn more and work less- ever since we were teased with the idea of a Four Hour Work Week. A membership site may be as close as you can get to truly passive income – and that can buy you the one thing you want more than money – time. Time to spend with your family, time to have some fun, time to work on dream projects. If you find the right niche and create a quality membership site, you can make a lot of money. If the price of membership is $40 and you have 100 members, that is $4000 dollars a month. If you have 1,000 members – it’s 40,000 a month. With $40,000 coming in every month, you really can afford to lie on a beach somewhere and work from your laptop.

5. Membership sites have a long life span. If you create a growing membership site, you’ve got a long-term stream of income – as long as you continue to provide quality content to your members.

What Should You Be Tweeting About?

Many of us have taken on the social networks as marketing tools for our businesses. And in doing so, we have decided to use Twitter. Now we have accounts, at which we stare blankly.

What should we be tweeting about?

We have 140 characters to work with and while that seems easy, it can prove more difficult to provide a valuable post in 140 characters or less. We want to engage our audience, but the question then becomes how.

What should you be sharing with your followers? What is it that they want to see?

They want great conversation. Give them a statement worth replying to. Reply in kind and open the lines of communication.

They want to get to know the person behind the tweets. Give them the opportunity to get to know you, your personality, as well as your company and services.

They want links to great sites, videos or information. If you find it relevant and useful, chances are someone else will appreciate the resource as well.

They want a tweet worthy of sharing with their own followers. Whether that comes in the form of a particularly humorous quip or a great article you have read, give them something they can retweet.

While you want to engage your followers, they want to engage you as well. Don’t be afraid to jump in and get involved yourself. Join in on the conversations, thank a fellow Twitterer for sharing a resource you found helpful. Retweet their posts as well.

In any good relationship there is balance, give and take. Don’t ask anything of your audience that you are unwilling to give yourself. If you are afraid to take your social networking to the next level, don’t expect that others will find you approachable and worthy of their time and effort.

Give them what they want and what you will get in turn will be invaluable to you and your business.

Performing and Applying Keyword Research

Keyword research is one of the most important aspects of Search Engine Optimization (SEO). That is why it is so important to perform critical research before you formulate your list of keywords. Then you must apply and continually manage those keywords in order for your SEO efforts to really make a difference.

Create an initial list.
Before you actually begin the SEO process, try to first come up with an initial list of keywords that you think you may want to go after. These should include obvious keywords that are most relevant to your business and words and/or phrases that pertain to your industry.

Find out with how well your site is currently ranking.
There are a number of valuable tools available on the Internet that allow you to find out how well your site is ranking. You can find out where your site current falls within searches as well as which keywords are allowing your site to rank. If you are already ranking for particular keywords, start with a focus on improving your rank with those. However, don’t limit yourself. You will probably need to optimize for new, additional keywords in order to truly improve your rankings.

Use a keyword suggestion tool.
While you don’t want to conclude your keyword list with hundreds of words that are unattainable and unrealistic to top, keyword suggestion tools can be extremely helpful in the creation of your list. They are a great way to also discover keywords and phrases you may not have thought of. Google and Wordtracker are the most popular tools, but others are available. However, be aware that not all keyword research and suggestion tools are free.

Finalize and prioritize your keyword list.
Once you finalize your list of keywords, you will want to prioritize that list. Begin by assigning a priority percentage to each keyword, with the most relevant keyword having the highest percentage to the least relevant keyword with the lowest percentage. Think of it this way: What percentage of customers is searching for each particular word? Are 100% of your customers searching for any particular keyword? Probably not. Just use common sense.

Your list of keywords should be ever-changing.
Once you go live with your new SEO efforts, you will want to keep a close eye on how well your new keywords are performing. Which keywords are being searched the most and generating the most traffic? Which keywords are performing as expected? Which keywords are exceeding your expectations? Which keywords are not doing as well as you expected? Pay attention to trends, good and bad, and revise as often as necessary without harming your efforts that are working.

SEO, especially successful SEO, takes time. It takes patience and most importantly, it requires a lot of attention. But ultimately, it will pay off if you not only keep up with it, but truly invest your time and energy into making it the best it can be.

Pros and Cons of Pay Per Click Advertising

Pay per click advertising (PPC) such as that offered by Google Adwords has long been hailed as an economical way to get traffic to mini sites. It allows webmasters to pay only for actual visits to their sites rather than paying for each impression. But is it really as great as the PPC gurus would have you believe?

There’s no doubt that PPC can bring results. But there are certain disadvantages that every webmaster should be aware of. Here’s a rundown of the good and the bad.

Pros

PPC campaigns allow you to target the keywords of your choice. If you do your research and choose descriptive keywords with a low level of competition and a reasonable search volume, PPC advertising can bring you highly targeted traffic.
Prices are determined by bidding. For keywords with little competition, you can often get great placement at a very reasonable price. And you don’t necessarily have to place the highest bid to get a good amount of exposure.
Search engine optimization can take some time to get traffic coming in. But with a PPC campaign, you can begin to see results immediately.

Cons

Finding the right keywords can take some work. If you choose the wrong ones, you might get traffic that will not convert to sales. And that results in money lost.
Some Internet users have developed what’s known as “ad blindness.” They have learned to ignore the paid search results in favor of natural ones. That means that people who could potentially become customers might overlook your link.
If you’re concentrating on PPC, you might neglect search engine optimization as a means of getting free traffic. This could prove to be a costly mistake.

Every mini site can benefit from a good PPC campaign. But don’t fall into the trap of thinking that’s the only way to get targeted traffic. While it’s a good way to supplement your SEO efforts, it is no substitute for good organic search rankings.

Understanding Keywords

In order to effectively apply short or long tail keywords and phrases to your website, you must first understand what they are and how they work.

Let’s first review how search engines rank your site. In case you aren’t aware of how this process works, we’ll make it simple for the purposes of this article. Search engines (like Google, Yahoo, Bing, and DogPile) will rank websites within categories and subcategories. So, take the example of the category of “cars”. Every site, which is in the millions, that relates to cars is going to be ranked within the list of search results that would appear for someone searching for “cars”. But let’s be realistic here, no one is going to search for something as generic as “cars”. They will most likely be searching for more specific keywords, like “car dealerships”, “car parts” or “buying and selling cars”. These would be considered “short” keyword phrases.

When optimizing your site, (commonly known as the process of Search Engine Optimization, or SEO) you must perform extensive keyword research in order to formulate a list of the most attainable, easy to rank and effective keywords to apply to your site. And by apply, that means including these keywords on both the front and back end of your website. From page titles, meta tags and HTML coding to page content, navigation and important linking campaigns, keywords are the very foundation and heart and soul of your website.

The more specific the keyword phrase is, the less difficult it is to rank highly with the search engines. The higher you are ranked, the better chance you have of your website being viewed by a potential customer, or better known as the person performing the search. But get too specific, and you run the risk of never being found. Let’s face it, you may show up as the first search result for “car dealerships in Miami, Florida that sell Hondas to women”, but you will most likely never be found. Why? Because no one is going to search for that exact keyword phrase, or at least, it is highly unlikely that they will.

While this very specific keyword phrase would be considered a long tail keyword, it would not be an effective one to apply to your site. But alter it just slightly, and you might just have some luck. For example, “car dealerships in Miami, Florida that sell Hondas”, although shorter, is still considered a long tail keyword phrase and is clearly very specific. This is a long tail that is much more likely to be searched and may actually materialize into a sale for you.

The key to understanding keywords is to have a strategy and manage it well. What that strategy is should be up to you and specific to your business, but how a keyword strategy actually works is always the same. You must select both short and long tail keywords, apply them to your site and maintain your SEO efforts on a regular basis to ensure your rankings are constantly improving.