Customer loyalty is extremely important to any business. It is the very foundation on which successful membership marketing is built. If you can come to understand exactly what customer loyalty means and how to achieve it, your business will succeedyou’re your revenue stream will increase.
The best way to gain customer loyalty is by making your customers feel as though they belong to something. You have to make them feel important and reassure them that they are receiving top-of-the-line quality products and that you can and will deliver on your promises.
Membership sites offer the perfect opportunity to grow customer loyalty because they secure a source of revenue for your business and allow your customers access to your products with exclusive offers, specials and deals that are only available to them.
There are many membership programs that provide great examples of success and illustrate just how well customer loyalty works. For instance, most people are familiar with frequent flyer miles. A person who is a member of such a program will remain loyal to that particular airline because they know will benefit from it. The more frequently they fly with that particular airline, the more “miles”/credits they rack up. In turn, the more they fly with the airline, the more revenue the airline receives. It makes so much sense, doesn’t it?
It almost sounds too good to be true, but the best part about it is, it truly is a win-win situation for everyone involved. Not only do the “flyers”/members benefit from their loyalty by gaining miles/points, but the airline benefits by securing a loyal customer who offers a predictable revenue stream.
This principle can be applied to almost any business.
Take your business, for example. Regardless of the product you sell or the service you offer, your customers expect a certain level of quality from you. Right? Well, what better way to show your appreciation for their business than to offer them an exclusive membership to your Gold Membership Site, where they can find helpful tips, have access to online articles and receive special discounts on all future purchases.
Don’t be fooled into thinking you will be losing money simply because you are offering a discount. Instead, think of it as an investment. A great investment, I might add, because you are securing not only a loyal customer, but a reliable source of revenue moving forward.
So would you rather know you be gaining 75% of your retail price on membership products or bank on the possibility that you may (or may not) gain 100% retail price if that customer chooses to do business with you again? If you are smart, you would take the 75% guaranteed income any day.
Membership marketing breeds customer loyalty and customer loyalty produces revenue. And that’s the bottom line.
Think of it this way, a smart man will save his money under the mattress, but a wise man will invest his savings and turn a profit. Be a wise business owner and secure your profit with a membership site now!