Let’s use Google Adwords Site Targeting display/content networks but with a twist…
This pay per click technique is not actually new or some kind of “secret”, but rather a very rarely exploited tactic that only very few Adwords users are actively using to get some of the cheapest clicks possible. Clicks like these…
(Click on the image to enlarge.)
That’s 287 clicks for a total amount of $2,87 from one campaign and 6,697 clicks for a total amount of $67,67 from another. (I started off paying $0.02 per click on the second campaign which explains why the figures average out at just over one cent per click.)
Now for the steps involved…
First, You’ll need to make some image banners. Stick to proven direct-response marketing tactics and make them look like billboards or classified ads. There’s no reason for any fancy “artwork”.
All of my banners look something like this:
Ugly but effective!
My ugly but effective banner!
Here are the basic 9 formats of the images ads you need to create:
- 300 x 50 – Mobile leaderboard (This one is optional and depends on if you plan to have your ad displayed on mobile devices. I usually don’t.)
- 468 x 60 – Banner
- 728 x 90 – Leaderboard
- 250 x 250 – Square
- 200 x 200 – Small square
- 336 x 280 – Large rectangle
- 300 x 250 – Inline rectangle
- 120 x 600 – Skyscraper
- 160 x 600 – Wide skyscraper
Note: all banner ads must have a max file size of 50k. Google will not accept large files above 50k.
It’s vitally important to this technique that you create ads in ALL of these sizes and not just some of them. Got it? Good.
Next, I will I assume that you already have an Adwords account. If not, then go to Adwords.com to create your account. Once you’re done come back to this part to create the campaign.
Next, Create a new Google Adwords campaign by clicking on the green button labelled “New Campaign” in your AdWords account. Select “Display Network Only” from the drop-down menu that will appear.
That step should bring you to the Campaign Settings page where you can select the options and features for that campaign.
It contains quite a few options, so I’ve included a screenshot below showing you the exact options and selections that I use when setting up my penny clicks campaigns.
Feel free to create your own campaign names but you can simply duplicating the options I’ve used when setting up your first campaign.
(Click on the image below to enlarge.)
Campaign Management Settings
Once you’ve saved your settings, you will be able to create your first “Ad Group”. Be sure you create an “image ad” instead of the usual “text ad” campaign.
Then it’s time to get busy with keywords. Lots of keywords!
Import as many relevant keywords as you can into the new ad group. The more keywords you can add the better. I recommend at least 1,200 keywords per ad group. Preferably 2,000 (which, I think, is the maximum allowed per ad group).
So where do you get these keywords? Well, you have a couple of options…
First, you can use the free Google Keyword Tool for this but it’s going to be pretty labor intensive and you’ll have to sift through a lot of unrelated junk keywords as you deepen your searches.
Nevertheless, this is how you would go about mining the keywords you need using this method…
- Go to Google Keyword Tool
- Type the website name (URL) of the offer you are promoting into the field where it says “website“and hit search.
- Now order the results by the highest search volumes and copy all the keywords results and paste it in a text file
- Now, starting with the highest searched keyword, copy and paste the first keyword into the search box, delete the website name (URL) and hit search again.
- Now repeat this with the next highest searched keyword and copy all of those keywords and paste it in the text file again.
- Repeat this process until you have at least 1000-1500 relevant keywords on your list.
That’s the hard way though.
The process of collecting thousands of keywords used to be a lot simpler and quicker using a tool called the the “Best WonderWheel Scraper” but it’s been discontinued for more than a year! (Dangnabit!)
I recently found this tool however which is cheaper, faster and even more effective at uncovering thousands of LSI and highly-targeted keywords from Google. (In fact, it’s the reason that I took the time to see if this penny clicks tactic was still working.)
Since the majority of people that were using this method stopped because it became too much work after the WonderWheel Scraper stopped working, it’s fair to say that the time saved will more than pay for this nifty gadget after running just one profitable AdWords campaign. Click, click, click – profit – it’s a no-brainer.
Next up, set your max bid at $0.01. (You could also set it to two or three cents per click if you’re having trouble getting clicks and impressions in certain niches, but the highest I’ve ever needed to bid using this tactic was around $0.02)
You can experiment with raising these bids to slightly higher amounts later, if you want to.
Once you’ve saved the campaign don’t be alarmed if most of the keywords are marked as inactive for search because the bids are so low.
Because with this Adwords technique, that doesn’t matter because it’s the Adwords CONTENT network that will deliver your banners and which will end up sending you lots and lots of dirt cheap traffic!
By now you should have all the 9 banner ad formats. Click on “Browse” and find the first banner ad to upload.
Name it after the format of the banner. For example if I upload a 300 x 250 banner I will usually name it: 300×250 or something like that.
Now you need to enter both the display and destination URL:
Campaign Banner Upload
Keep adding new Ad Groups, until you have 6-10,000 keywords.
Add all the banner sizes; our goal is to get the banners shown as many times as possible on slightly related sites.
Once your campaign is running, all you need to do is monitor the performance and the clicks. I usually start every campaign on a $5 a day budget and I’d recommend that you do the same. That way you can easy ramp up the successful campaigns and scale back any unsuccessful campaigns (not all campaigns are successful, but it’s not hard to find ones that are).
Rinse and repeat once you’ve done this and you can keep doing this for all you sites and all your keywords! One penny clicks – in the bag!
PS – When you try this technique, I’d be curious to hear about your own results. Feel free to drop me a comment below or an email with yours.