Understanding and Gaining Customer Loyalty

Customer loyalty is extremely important to any business. It is the very foundation on which successful membership marketing is built. If you can come to understand exactly what customer loyalty means and how to achieve it, your business will succeedyou’re your revenue stream will increase.

The best way to gain customer loyalty is by making your customers feel as though they belong to something. You have to make them feel important and reassure them that they are receiving top-of-the-line quality products and that you can and will deliver on your promises.

Membership sites offer the perfect opportunity to grow customer loyalty because they secure a source of revenue for your business and allow your customers access to your products with exclusive offers, specials and deals that are only available to them.

There are many membership programs that provide great examples of success and illustrate just how well customer loyalty works. For instance, most people are familiar with frequent flyer miles. A person who is a member of such a program will remain loyal to that particular airline because they know will benefit from it. The more frequently they fly with that particular airline, the more “miles”/credits they rack up. In turn, the more they fly with the airline, the more revenue the airline receives. It makes so much sense, doesn’t it?

It almost sounds too good to be true, but the best part about it is, it truly is a win-win situation for everyone involved. Not only do the “flyers”/members benefit from their loyalty by gaining miles/points, but the airline benefits by securing a loyal customer who offers a predictable revenue stream.

This principle can be applied to almost any business.

Take your business, for example. Regardless of the product you sell or the service you offer, your customers expect a certain level of quality from you. Right? Well, what better way to show your appreciation for their business than to offer them an exclusive membership to your Gold Membership Site, where they can find helpful tips, have access to online articles and receive special discounts on all future purchases.

Don’t be fooled into thinking you will be losing money simply because you are offering a discount. Instead, think of it as an investment. A great investment, I might add, because you are securing not only a loyal customer, but a reliable source of revenue moving forward.

So would you rather know you be gaining 75% of your retail price on membership products or bank on the possibility that you may (or may not) gain 100% retail price if that customer chooses to do business with you again? If you are smart, you would take the 75% guaranteed income any day.

Membership marketing breeds customer loyalty and customer loyalty produces revenue. And that’s the bottom line.

Think of it this way, a smart man will save his money under the mattress, but a wise man will invest his savings and turn a profit. Be a wise business owner and secure your profit with a membership site now!

Finding Your Own Profitable Niche

If you have yet to find your market niche, your focus needs to remain on discovering which one is the perfect business opportunity match for you. It’s impossible to build any successful sales funnel without a market for the services or products you intend to sell. Therefore, this step must be accomplished before you can go any further in your planning.

Test it – When in doubt of whether your sales funnel is within a profitable market, it’s always possible to test it before going full force into it. Begin by setting up all of your initial lead capture items in order to attempt making front-end product sales. Make it simple, such as sending out an email newsletter coupled with the sale of an e-Book. If you still don’t have a product, spend some time performing keyword research. Any topic receiving thousands of searches per month is worth further follow-up, as it appears to have a large demand.

Convert Prospects – The possibilities or potential for a sales funnel are never really a certainty until you have started to actually make money from it. Conversion rates from actual sales are far more accurate than those taken from opt-in numbers. Although it’s a fantastic tool for keeping in touch with your list while boosting it at the same time, don’t make the assumption you have something your list members actually want to buy unless you’re able to sell it to them.

Plan Your Sales Funnel – As soon as you’re confident you have a profitable niche, you can begin work planning your sales funnel. Your primary focus point always starts at the point of meeting your customers’ needs. All along your funnel, this is to be done with products and services specifically tailored to your prospects. You will be able to eventually get to a point of adding high-priced items you can charge for, and make the most profit on developing quality back end products.

Tailor Your Funnel to Your Prospect’s Needs – Your initial product line may need to be broad in the beginning. Consider using a global theme, such as “I want to lose weight”. Then begin digging deeper into the subject so you can break it down into smaller sub-topics such as “Healthy eating habits to shed pounds” or “Popular weight loss methods.” Breaking it down further could include dealing with common issues such as eating out, or hitting a plateau.

The process of breaking it down not only gives you an understanding of your prospect’s specific needs, it can also be very handy in assisting the creation of a fantastic and profitable sales funnel.

Finding a successful, and profitable niche, often requires patience and a willingness on your part to adjust your offerings to meet your customer’s needs. Do your research, test your niche, and adapt as your prospects and customers change and grow.

Steps to the perfect Virtual Event

Planning a perfect online virtual event takes a lot of effort, you have to choose the right technology, the right message, and market your event effectively to ensure success. This takes organized and proficient preparation. During the planning process you must make many decisions about things such as:

Choosing a Platform — There are several types of online event technology that you can use from free to paid. You need to know what types of functionality you need before choosing a platform. Do you want to record the event? Do you want the ability to show PowerPoint slides? Do you need to give control of the venue over to a guest? Do you want the attendees to be able to ask questions with voice or text or both? Make a list of everything you want the technology to be able to do before you start searching for it.

Deciding a Topic — What is the main message you want to impart on the attendees. You need a topic before you can come up with the content, choose speakers, choose JV partners, and obtain sponsors. Your topic should fit with your target audience. It should solve a problem, answer questions, or inspire your audience toward some sort of action.

Developing Content — Together with your partners you will need to develop content for the event as well as all the marketing content. This will consist of the presentations, sales pages, articles for article marketing, blog posts, and social media interaction. Is there any technology you need to invest in to get the content developed? Do you need to hire a Virtual Assistant or other team members to get everything ready for the event?

Marketing Method — For every event you’ll have to market. Everyone involved should market the event from you to the speakers, to the sponsors, and even the attendees. A great way to motivate anyone to get the word out is cold hard cash. Giving affiliates a good portion of the payout, if not all the payout for the entry price, will go far in helping you get the word out.

Choosing Speakers — Choose your speakers carefully, they should offer value to your attendees but not subtract value from what you offer your attendees. If they offer services and products that are complementary to yours, are experts that can help your target audience with an issue and offer benefits then you want them to present at your event.

The Event Outcome — It is important to know your objective for having the event. Why are you having a virtual event? Is it to teach them something new, or to have a “round table” discussion? Why are you having the event? Do you want to get more people on your email list? Do you want to promote a high priced item? Do you want to just give free information? Make sure to keep in mind your full objective during all your planning.

Follow up — After any online event there should be follow up. Most of your sales will likely happen during follow up so never forget to prepare effective follow up emails, and offers. At the very least, a message of thanks should go out to all attendees. Giving everyone who showed up a bonus gift is a nice touch for the first follow up email. This will create good will between you and the attendees and make them happy to receive more follow up messages from you.

Making money with mobile advertising

Due to the advent of the iPhone and other smart phones in combination with mobile Internet access the possibilities for making money are truly endless. Today, you can make money via mobile advertising, and you don’t even have to spend a bunch of money on app development. It can cost a lot less than you think to create a useful app, it can even be free. It really depends on what type of app you want to develop.

You can simply create an app that allows your blog readers to read your blog each time you have a new blog available or you can create a useful or fun specialized app. There are some online app builders which are free that allow you to monetize your app and create a new way for you to interact with your clients. Here are some systems and places that will help you create an app that you can monetize, both free and paid.

AppMakr.com — You can create your app free, and you can add on things such as notifications to alert your users of sales, updates to your blog, ability for sharing and more. There are monetization features and more available with AppMakr.com. You do not need to know any code, and in fact you don’t need to know anything at all. You use the online interface with your URL to create the app based off your feed or a keyword you choose. AppMakr.com has many features that will expand your reach, and add to the socializing and fun of your website, products and services.

Adking.com — They have their own BizApp creator. You can create a mobile website and a web app to use for your own site or to use with your clients. You can do this private label or semi private label. It’s up to you how you do it. As a business today, mobile apps are becoming a necessity due to the huge proliferation of Smartphones, especially the iPhone so you may as well join in the fray and get ahead of the game.

Rrent-acoder.com — You can hire a coder to create any type of app that you want. You simply need the idea about what you want the app to do so that the developer can create it. Make sure that you own all rights to the creation of the app by having a good contract with the programmer. If you can come up with a fun or useful application that is unique you’ll have it made.

Once you create the application depending on which method you use above you’ll need to monetize your creation with mobile advertising through an ad network. The first two, AppMakr.co and Adking.com have their own network that allows you to monetize your app easily. If you use a coder you’ll need to find and sign up with a mobile advertising network. You can use Google Ads, AdMob.com, and many others to monetize your iPhone application. It’s up to you how you choose to make money with mobile advertising.

Are You Totally Discounting the `Information’ In Your Information Business?

We hear the term “information product” so often, it’s really lost its meaning – but if you shift your thinking to consider yourself an information business, you can really boost all the online passive income you create.

Because your conversions will reflect that shift in thinking. An information product is an isolated creature. Oh, you know your own niche really well (and you’ve probably got a few more – am I right?)

But most people either sell one lonely product and rush off to milk another niche – or they don’t stop to think of their offerings as a “whole”, each one a vital component in the ultimate authority site on a subject.

Let me show you what I mean…

Your niche is “spinning wool”. You put out an eBook on antique spinning wheels. Then, 3 months later, you offer them one “Double drive spinning wheels”. A month afterwards, it’s “How To Collect Rovings from the Wild”, followed by “Knitting Patterns for Children.”

Letting The Forest Affect The Trees…

You’ve probably spent some time researching keywords to arrive at these as viable additions to your info product offerings… but if you were to shift your thinking and decide to become the ultimate authority site on everything to do with spinning, the consistency and logical progression of your offerings would increase your value as an expert in that niche. Instead of focusing on “trees” like single information products, you’re now focusing on the “forest” – and how the trees affect its general health.

So sit down with a real piece of paper – and a pencil, with an erasable end. Spend some time thinking of all the topics you have to cover, to teach people everything they want to know about spinning wool. I’m betting that’s a lot of topics!

Now organize them, according to category. Some good categories to use “beginner”, “intermediate” and “advanced”. Now, I don’t know the spinning niche – but I’m betting you could easily start thinking up other great categories to move people through – so that each product they buy seems like a logical progression. And as you add more information products, your site will remain well organized, enabling readers to “jump” straight to their appropriate category – without having to browse through eBooks they don’t want.

Organizing your information product empire in this way not only pleases and impresses your visitors and makes full use of your niche opportunities – it will show up in your increased online passive income!

The First Steps for Starting a Membership Site of Your Own

A membership site is a website that provides information or services to those people who register and pay to be a member. Most membership sites bill their members on a monthly basis. Once someone signs up as a member, depending on the owner’s set up, they are automatically billed each month. Those who sign up to become members have access to member’s only information provided by the site owner on a regular basis.

In order to start a membership site of your own, you must first determine who your market is. Next, you’ll need to put together a product, service or other information your market is in need of. Remember, it must be valuable enough they will be willing to pay for it on a recurring basis.

Once you have this information it’s time to think about how you will receive and keep track of member payments for each billing cycle. Popular payment options for members include credit cards or Paypal. Clickbank is also a popular payment gateway for membership sites, since they’ve recently added a recurring billing feature for publishers. The payments are still made by your customer via a credit card or Paypal, but Clickbank deals with all the accounting for you. This saves you a lot of time each and every month. You receive your check after all returns and fees have been removed and that’s it.

Next you’ll need to determine which type of membership site software you want to use to manage your members, the content, and all the important confidential information such as logins, etc. that come with a membership site.

If you’re looking to save a bit of money with this step (some membership management software can be a bit pricey) one way you can handle how you offer your content and member access to it is to set up an email list. Each month send an email telling current members where to go in order to access their new information via a special link on your website.

What is Membership Marketing?

You’re an internet marketer, so of course you already market your business. You probably even think you have all of your bases covered. But you don’t. There is another untapped resource out there that can increase your sales and is guaranteed to convert one-time buyers into loyal customers.

So what is it?

Membership marketing. Membership marketing allows you to offer exclusive deals, offers and products to your customers while allowing them to take advantage of membership benefits. It’s a win-win situation for all involved!

It’s the same idea as frequent flyer miles, book store rewards clubs programs or coffee shop clubs. Customers become “members”, often for a small fee, in order to reap the rewards associated with the program. They win because they think they are getting a deal and the business wins because they are securing revenue.

In a nutshell, membership marketing is like job security. You are securing your customer base for a pre-determined amount of time and in return, they are pledging their loyalty via “membership” to your site. And if you are smart, you will secure them again and again… and again!

We’ve all heard about customer acquisition. But what about customer retention? Sure you are familiar with the term, but what does it really mean? How do you “retain” your customers without forcing your products down their throats? Is there really a way to ensure they will continue to do business with you even after their initial purchase? The short answer is, yes! The key is to make them feel like they are a part of something. Assure them that they are receiving quality care, special attention and most of all… that they are saving money.

Everyone likes to save money. Even you! So let your customers know that as exclusive “members” they will benefit from discounted rates, free materials and special offers on some of your most in-demand products and best kept industry secrets.

So how do you implement membership marketing into your already flourishing business? Create a membership site! There are multiple software programs available to help you do this. You will just have to spend some time researching the right program for you and your industry. It also depends on how deep you want to delve into your membership marketing program. However, no matter how in-depth, the process should be relatively easy and once you get started, will become easy to maintain.

By creating a membership site and implementing key membership marketing principles, you can and will see results. However, it is important to remember that while membership sites can prove to be extremely beneficial, they do take some work. You will have to create, manage and maintain your membership site in order to make it beneficial to both your customers and to your business.

Offer benefits that are exclusively available to members in order to make membership attractive. Coordinate and deliver regular, reliable material in large quantities. Send and receive constant communication with your members. And always be sure to meet contractual requirements you set with your members for their protection and yours.

How to Create Compelling Content

The Internet is made up of millions of websites, all of which offer something different yet all have the same purpose; they want people to read the content on the page. This is where compelling content creation can help. Compelling content is the best way to create a stir about your website, therefore increasing traffic and building a client base.

There are important steps you need to take when writing content for your website. Here are few to think about when planning the content that makes it onto your site.

• Be creative when writing your content and keep it simple for the reader.
• Try to connect with the reader by telling a story in relation to your product.
• Engage the reader by using humor or an upbeat attitude throughout the website. No one likes a monotone speaker and the same goes for boring, dragging content on a site.
• While writing, use an active tone to call the customer into action.
• Pepper the copy with SEO rich keywords to increase page rankings.

The main goal is to keep the reader interested in what they are reading. When a reader, especially online, loses interest you are at risk of losing a potential customer. The customer wants to feel a connection to what they are reading, so presenting the content in a casual tone and providing valuable content, will keep them coming back.

Compelling content doesn’t have to just be in article or sales copy form. There are other ways to create quality content and keep the reader wanting to learn more about your product or service.

Non-text options to add to your website:

• Graphics and Pictures
• Videos
• Podcasts
• An Interactive Forum
• Outside Links
• Online Games
• eBooks for Download
• Testimonials
• Newsletters

The more compelling, quality content you have to offer, the longer amount of time your visitor will spend on your website. The more interactive the site is, the more someone will recommend the site to a friend. Quality content and compelling text and visuals will not only make your site stand out amongst the rest; it will solidify your place in your market.

When Linking Eclipses Content

All business bloggers have a more than healthy interest in who is linking to their blog posts. And when you’re not one of the blogosphere megastars and you are struggling to lure targeted, valuable traffic to your site, it’s easy to put the destination before the journey.

While it’s perfectly fine to use logical strategies to encourage quality posters, encouraging shouldn’t become the be-all and the end all of your blog posting focus.

Here are 5 tips to help you increase your links without even trying – while turning your attention elsewhere.

1. It’s about your reader. Listen to what they’re saying, and blog about (answer) asked and un-answered questions

2. Think of yourself at a party, and do your best to chat – and entertain. Very often if something is truly entertaining, people will make time to engage where they normally wouldn’t. After all, if some guy came up to you at a party and proceeded to lecture you about the importance of Search Bots, totally ignoring your statement about never using the net and doing everything on your mobile, you’d probably think he was a self-important, clueless bore.

3. Create a Date. If your posts of necessity are always fact-filled and dry, create an official day when you’ll blog about anything and everything. “Whining Wednesday” (save all your griping for that day)… or “Weekly Wall-Off”, where you leave your regular weighty subject of cellular technology and discuss the chicken you saved, named Eleanor, who turned out to be a capon. (You might be surprise at the relevant people – your regular but silent readers – who actually comment on this seeming frivolity!)

4. Add a Link. You’ve been told that this is absolutely verboten: That you should on no account ever encourage people to click away from your blog… but the truth is, back when I was starting out, one of the most traffic-generating, page-rank-improving posts I ever made was one where I pointed my readers to a really handy and unique resource! That generated buzz, got passed around – and the megastar I sent them to graciously commented, leaving his link on my blog.

5. Interview an Expert. This can be a related professional in your niche, it doesn’t have to be Oprah: And hook them in by only asking a single question – it’s a blog post, so this keeps it short. But make it a doozy; one your readers will really be keen to discuss – and link to.

In each of these 5 techniques, you’re focusing on your subject, your competition, your life or your readers. Pull one of these randomly out of a hat, whenever you find yourself fretting about the resounding cavern of silence that is your blog comment section – and have some fun, seeing what generates relevant or even “famous” links.

Designing Your Twitter Background

More and more business owners are now marketing their businesses on Twitter. With any serious business you want to have a professional online presence. Many social networks allow for the modification of their default theme, and with that Twitter is no exception. But you want to take it to the next level. You want your background to stand out and set you apart. Making use of a custom-designed background will create a substantial impact.

How can you design your Twitter background?

Let’s first start with the information you wish to convey. You will want to include your business name, perhaps a logo, textual links to your business website or possibly other social network URLs. Other information you can include a short bio, contact information or a photo of yourself. Next you want to consider your palette, and color for the sidebar. All of these elements will display to the left hand side of the Twitter post area.

For a more professional and cleaner look (for those who want to use Twitter as a marketing tool), don’t include any tile on the image.

You can use imaging software such as Photoshop or Paint Shop Pro to create your background. You need to create a large image that can occupy the computer screen but without tiling. It is suggested that you create a background image 1280×1024. Understand that making use of anything smaller will create a situation in which your visitors see less of your design.

For your sidebar, you can line up your images or photos, business info, and website; this bar begins on the upper left-hand side of your image. It can also include your name, job title, blog URL, specialty, social network URL, and other important information.

Save you image as a jpeg or if you wish to have a faster loading image, save it as a gif. Once you have saved your image, login to your Twitter account. On the upper right, click on ‘Settings’. From there you will want to click on the ‘Design’ tab. Click on the link ‘change background image’. By clicking on ‘browse’, you can now find the image that you’ve previously created. Leave the tile check-box unchecked. Finally, click on ‘save changes’. After several seconds, you will have a custom Twitter background image.

Your background on Twitter tells a lot about your personality. If you plan to use Twitter for online marketing, make the background more professional as well as making sure that it suits your image and personality. There are many editing programs that you can use aside from Photoshop or Paint Shop Pro so choose the program you are familiar with and will aid you in creating the background you are looking for.

If you are uncomfortable with creating your own image, there are a few resources on the web to help you accomplish your goal:

Twitter Gallery – Fun and interesting background designs, not able to modify, free and ready to use

Free Twitter Designer – Personalize your Twitter background that have the same look and feel as those done by professional graphic designers – free and easy to use

Twitter Backgrounds.com – They create a professional background for you for $99