Reusing Podcasts to Create More Relevant Content

Podcasts are perfect for the example of reusing and repurposing content. Melisa Ingold exemplifies this on her Blog: Time Freedom Business. On this blog, she offers a podcast, usually interviews with other successful people, which becomes a blog post with a blurb explaining what is in the interview as well as the many ways you can digest it. She offers the podcast, plus a way to download it on iTunes, and she has it transcribed and offers it via Kindle format.

Here is the example of the blog post, with the podcast link below it.

She talks about what is going to be in the podcast, as well as her thoughts and ideas on the topics since doing the podcast. She gives you enough that you want to listen to it, and hear her story. She does that for all her guests who are interviewed in order to set up the podcast for success.

She also provides an excellent call to action by telling the reader exactly what to do in order to hear the podcast. “Click the play button” and what will happen when you do.

Here is an example of what is under the podcast button.

It can’t be more clear that you can listen to this podcast on Make it easy for your blog visitors to have choices. They can easily see that they can listen to the podcast in the player or they can download it to iTunes to listen to it on the go.

Here is the example of the Kindle book which is right below the offerings for iTunes.

She also offers her blog visitors the ability to read the transcript of the interview in a Kindle book so that they can have many ways to digest the content. She sells these for about 99 cents too, so that provides another income stream. She can do it as a Kindle book since the text is not on the blog post and it is still an original work.

Finally, below that she even has more content, which are links to the tools and resources mentioned in the podcast. Naturally, these are affiliate links, or products Melissa created herself or with a partner. It’s an excellent example of being a rock star blogger.

Melissa has reused and repurposed one podcast into:

* A textual blog post with links to affiliate products and services
* An iTunes Cast
* An eBook that Costs 99 cents

You don’t have to start in that order. You can take an old blog post, turn it into a podcast, and make it available to read on Kindle too with Kindle Publishing for Blogs. It’s a little different than what Melissa did but it is still an excellent way to reuse and repurpose your content. What are some ways that you have reused and repurposed your content?

Understanding the Difference Between Back and Front End Sales

When you first start planning your sales funnel and creating your marketing strategy you may be confused by the terms Back-End Sales and Front-End Sales. Understanding these concepts is key to a successful sales funnel and ultimately your online profits.

Front-End Sales. Your Front-End Sale is the first product your prospect purchases. In your sales funnel, this could be at any price point. Your front-end sale could be your lowest priced item, say a book or an introductory report for example. It could also be one of your higher priced items. While most customers may enter your funnel at the very beginning, that’s not always the case. Therefore, it pays to have back end offers designed for each and every price point in your funnel.

Back-end sales. Back-end sales are where the money is truly made. Your back-end products and offers are designed to enhance the product your customer just purchased or is getting ready to purchase. For example, if your customer just purchased a book then your back-end offer might be a corresponding workbook or online course to compliment the book. The key to having a successful back-end sales strategy is to make sure each offer compliments or enhances the value of the product they just purchased.

If, for example, your customer purchased a book and your back-end offer is an unrelated software product then your customer is going to be left scratching their head. Their confidence in you and their trust in you is going to falter. Not a good thing.

However, if your offer compliments what they just purchased or are getting ready to purchase and offers them more value, their trust and confidence in you is going to increase. See how this works?

The key to a successful sales funnel is to create complimentary back-end products and offers. Understand that customers may enter your funnel at different points and be ready to up the ante, offer them more value, and increase your profts.

Make It Happen with Membership Marketing

A successful membership marketing program requires an investment from you. An investment of your time, your money and of your business. It is up to you just how “expensive” your membership marketing program and membership site will ultimately cost, given the initial and ongoing investments it can and will require.

As you become an expert membership marketer, you will develop your own methods that work best for you and your customers. Membership marketing is a great way to enhance your business.

Here are some guidelines to follow for a successful membership marketing program:

* Membership marketing is the art of acquisition and retention.

* Membership marketing can and will increase your revenue stream.

* Membership marketing inherently builds loyalty through mutually beneficial customer relationships.

* Keep your prices reasonable and allow room to upsell.

* Apply the multi-level membership model to your program to entice more customers to become members.

* Nothing adds value like offering value.

* Use membership cards to your advantage.

* Visibility is key.

You will also need to keep in mind some common business practices that will not only ensure you maintain your success, but will practically guarantee it.

Communication. Communication is absolutely critical to the success of your business. You must communicate with your customers to let them know you are committed. You also want to serve as a constant reminder that your business is of value to them. They have to be made to feel as though they need you, because ultimately, you need them.

Innovation. Whether its possible or not, you must always be certain to stay abreast of new and exciting products and offerings in your industry. If you aren’t offering the latest and greatest, you will quickly become yesterday’s news. Keep informed about your competition and be sure to not just undersell them, but offer value.

Dedication. No matter what element of your business, be it your product, your service, your list or your membership site, the level of your success will be directly related to the level of your dedication. The more dedicated you are to your business and your customers, the more success you will see.

These themes are not “new” but remain absolutely critical to the success of any business. Why? Because without communication, your customers wouldn’t know who you are or what you have to offer. Without innovation, your business can never move forward. And without dedication, you will not succeed.
All of the important principles you have applied to make your business successful still apply. Your membership marketing site and program should simply serve as an extension of your efforts.

If you apply these basic marketing principles to all that you do, coupled with the knowledge of how to entice your specific target market, and a well-devised membership marketing campaign, and you will achieve success.

Now, get out there and make it happen!

Reach Your Target Market with Your Business Blogging Efforts

Just about every business has a certain group of people they’re trying to reach, aka their target market. Using a business blog is a smart tool to use for that very purpose. Here is how to use your business blog to reach your target market.

First, you need to determine who your target market is. Is it work at home mom’s, small business owners, large business owners, mom’s who work outside the home, dad’s, single men or women, people who make crafts, jewelry or who are artists? There is a wide array of people who could be your target market, so determine who it is that you will be selling your products or services to.

Once your target market is determined, you can begin directing your blog posts towards them. In your title and the body of the post, use keywords that your potential customers would use to find that item or service on Google or Yahoo. This will help ensure your blog post is found. Once they find it, you will want to keep them there as well as returning time and time again.

To achieve this goal, be sure the first page they come to has content that will catch their eye and interest them enough to look around some more. The top part of your blog, the area your customers see in their screen first, should have titles and headers directed to your target market.

Also, your overall blog appearance should entice them to want to look around more. For instance, if you are selling baby clothing, your blog should feel like a baby store when your customers arrive. Using appropriate colors, images and fonts can achieve this goal. In addition, you want to keep your blog appearance neat and clean, free of clutter that would draw them away from your site and take them to another.

Using social media networking is fast becoming the number one way to reach your target market. There are hundreds of thousands of people on Twitter, Facebook, Stumble Upon, Digg, De.lic.ious and so on. If you don’t personally have time, hire a virtual assistant or social media manager to do the social network marketing for your business.

Offer your readers a weekly newsletter that will be emailed to them. On your blog, include an email submission form that your readers and customers will fill out giving you permission to email your business newsletter, promotions, specials or other pertinent information that they will benefit from. Once you begin building your email list and sending valuable information to them on a regular basis, you will have loyal readers that will not only return to your blog time and again, but who will also tell their friends and family about as well.

Reaching your target market doesn’t have to be difficult. By using the information given here, being consistent and persistent, soon you will begin to see the rewards of your efforts. It does take time to build a loyal readership and doesn’t happen overnight, but it can happen if you stick with it.

Assess Your Online Reputation

In order to track and monitor your online reputation it’s important to do an assessment first. Your online reputation is very important to your future success. Without maintaining the reputation you want to project you might unwittingly project something you don’t want to project. To take control of your online reputation check it out for yourself.

What do prospects see when they search for you? What type of information have you unwittingly put out about yourself that could damage your online reputation? Today, we live in a very politically divided society. Depending upon your audience something that seems very small could offend the wrong people causing your business to lose untold amounts of revenue.

For now, just take a look at what others see.

Use Multiple Search Engines

Don’t focus all your searching on just one search engine such as Google Search. Remember that there are others that people use such as Yahoo!, and more. Using the keywords you want to rank for, search each search engine to find out what others are finding out about you. In addition, do a search for just your name, or just your company name. This is a good way to find out what people see when they do that, and make no mistake, people do that.

Use Social Media for Searching

Don’t forget that people more and more use social media almost as a search engine. Try searching for keywords, your name, the companies name, the product name and more on each social media network. It’s a great way to monitor the buzz about you and your company. Social media is very important today when it comes to your online reputation. Not only do you want to monitor what others say about you, but you need to be cognizant of what you’re saying and doing on social media.

Set up a Google Alert

A Google Alert lets you use various keywords, company names, personal names, and more to be sent information in your inbox from news, blogs and social media when that term is used. It’s a great way to monitor when something is being said about your company as well as keep up-to-date in your niche. You can be sure to comment on blogs that are about your niche, as well as comment on discussions that your product, service, or business was discussed.

Go A Couple Pages In

Most people who search for your information won’t go past the first couple of pages, but you should go in three or four pages just to be sure about the results. Search for your company name, your name, your product, the brand, your handles and user names as well to find out what’s being said about you or what you’ve said about you. Most of the time the things you find out that aren’t very good will be information you’ve put out yourself without thinking.

It’s important to worry about your online reputation because consumers will do their research before spending money with you. During your searches if you find things that you’d rather not be out in the open, there are things you can do to either remove or bury the results. Remember to disable personalized search results as you are doing your research.

How to Reduce Video Marketing Anxiety

Many people get all wound up about creating a marketing video. The countless cheerful recommendations on the net about “keeping it real” tend to get lost in your anxiety about looking unprofessional or amateurish when you make that first video. But here’s a secret for you, in case you’ve forgotten it: You can always edit!

Editing is the best feature about video marketing. You get to have all the fun of making the video. And then you can sit there and cut out every bit you don’t like, or tighten up the “script”, if there’s a point where what you’re saying on screen seems to drag.

If you’ve forgotten something, you can insert it.

If your target market are all visual learners, you can insert second mini-videos – just drag and drop new clips into your story line – showing them examples of what you’ve just been explaining.

And if you’re demonstrating how to use a physical product – for example, your video is about wood carving – you may not even want your actual recorded sound track at all, for some sequences. You can replace those screeching truck noises from the highway and your neighbour yelling at his dog with appropriate music.

So there you are: You’ve explained how to use the wood carving tools, and now you’re going to demonstrate carving a face into your block of wood. Segue in the music, speed up the action so it’s not dragging on and on – and just show them 1 minute of you actually doing some wood carving, at your speeded-up pace.

Much more entertaining than real-time slow, methodical scraping of wood with trucks roaring by, don’t you think?

Tips for Inserting Missing Information

If you’ve forgotten to include some key point in your video, it’s easy to go back and insert it. Just shoot the “missing bit” – and drag and drop into your storyline.

If it’s something as simple as forgetting your URL at the end of the video, this is easy as pie: However, if what’s missing is you explaining a key point in your “How To” video, you’ll need to make it look as if the new section wasn’t thrown in later as an afterthought.

The first way to keep it consistent is easy: Just wear the same clothes and especially make sure your hair looks identical to the way it was in your original video. But there’s a second part to this, and people often fail to include it.

Make sure your lighting is identical. If you shot your video outdoors, it means waiting for the same sort of weather, and shooting the “fill in” segment at the same time of day. If you shot the original video indoors and there is any source of natural light coming into the room at all, the “same time of day” rule also applies – but you shouldn’t have to worry about weather (unless your video was shot on a bright day, and there’s an abnormally dark thunderstorm rolling in).

Never Forget Your Notes

This brings us to our last tip: Make notes about your video, as soon as you’ve shot it! Include things like the time of day, camera settings, lighting details.

But if you’re really not happy with that first video, and all else fails, you can always go for the ultimate “edit” of all.

You can simply re-shoot.

Seven Ways To Generate Incoming Links

Content, as you might already know, if the first item search engine spiders look for when they’re cataloging and indexing web pages. The second item they look for are links coming into and out of your website. The links coming into your site have more weight than the ones leaving your site, which is what makes generating incoming links a very important search engine strategy.

Here are seven ways to generate incoming links.

#1 Write and publish quality content. People, other website owners, link to relevant content. If you write and publish tons of quality content, you’ll receive tons of incoming links.

#2 Online directories. While there are many directories that charge for a listing, there are also several that will list your company’s site for free.

#3 Write articles for other sites, article marketing. Writing articles and publishing them on other sites including article marketing sites, is a great method for getting inbound links.

#4 Write press releases and submit them to online press release websites. Be sure to include your website link at the end of the press release so media representatives can contact you, but also so you have an incoming link and interested visitors can find your website.

#5 Reciprocal links. Some reciprocal links are good as long as they’re coming from relevant websites. The trick is to balance reciprocal links with one-way links. Mix up your linking tactics so it looks natural to Google.

#6 Blog. Blogging is a spectacular way to generate fresh content and guest blogging on relevant blogs works a lot like article marketing, you generate links to your site in each blog post you write. You can also include links back to each of your web pages and allow your readers to reprint your blog posts as long as they keep the links in place.

#7 Participate in social networking. Posting tweets, and Facebook posts create incoming links to your website. In addition, when you comment on forums and other blog posts you also create incoming links via your signature.

As you’re creating and implementing your search engine optimization strategies, take the time to consider and include these linking tactics. While you may not be able to complete them all at the same time, instead focus on one tactic at a time adding to your SEO strategy as you grow.

Email Marketing Trends That Never Go Out of Style

Some people have been saying that email marketing is dead. But, nothing could be further from the truth. Email marketing is here to stay and more popular than ever. When someone says “the money’s in the list” they’re not joking. Collecting email addresses from your target audience is an essential part of marketing.

It doesn’t matter if you’re a sole proprietor working from home as an Internet Marketer or you have a bricks and mortar business. Email marketing is a way to raise your revenue and in fact, it’s a way to give yourself a raise anytime you feel like it with smart marketing techniques. Let’s go over some email marketing tends that never go out of style.

User Engagement — When someone signs up for your email list, they’re not a customer yet. They’re a potential customer. It’s imperative that you find a way to engage them. Encourage your email recipients to ask questions of you, answer polls, and interact with you. Use email to point out little known facts about your products and services that might not be apparent at first. Set these messages up on an auto responder so that a new potential customer is learning about various features of your products and / or services over time.

Delivering Relevant Content is an Imperative — Content is never going to go out of style in pretty much all forms. Email content needs to be relevant, focused, and targeted just like the rest of your content, and even more so. You are writing content for a very specific audience when you write content for email marketing messages. Know your audience, and know what type of content they want, then deliver it without fail.

Treat Email Recipients How You’d Like to Be Treated — You know exactly how you want to be treated when you sign up for someone’s email marketing list. You want to be respected, you want to receive the information promised on the days that were promised. Your email recipients are potential customers or actual customers and need to be treated as such. If you have consent to send emails, send them, personalize them, and respect the recipient.

Market Segmentation Never Goes Out of Style — It is essential that you use an email list provider that allows for market segmentation. List segmentation is going to help you get better open rates, better click through rates, and better response rates. When you segment your list, you’ll send specialized messages to each separate list making your email marketing campaigns more relevant to the recipient. Segmenting improves results exponentially.

Mobile Optimization is Essential — Today, many people are reading their email from a mobile device. It’s important that you realize that and optimize your email for mobile readers. Any links you want the recipient to click should take them to a mobile optimized area too. Nothing can be more disappointing to try to click something or buy something from your mobile device and you can’t. Most people will not wait until they get home to their PC’s to complete the transaction. It’ll just be a lost transaction.

These email marketing trends never go out of style because they are imperative marketing actions that need to be taken today. By focusing on user engagement through relevant content sent to the right person at the right time that your market can answer anywhere will enable you to see a large improvement return on investment.

Social Media Strategies – Goals, Tactics and Metrics

Setting achievable goals for your social media marketing efforts is essential to making sure that you’re not wasting time, money and resources hitting your head up against a brick wall. It’s essential to test and measure each marketing strategy, including social media. If you lose sight of the point of social media in terms of using it to promote your business efforts, you can also lose track of the amount of time you’re spending using it. And let’s be honest, sometimes the time you’re spending is just messing around.

In order to set goals you need to be able to write down what your goal is. A goal is something like — “Increase sales by 5% in 60 days.” Now you’re going to have to develop and discover ways to verify that you’ve achieved any goal you make. That is where testing, and evaluating metrics comes in. First you create the goal, then you decide how to achieve the goal (tactics), then you test and evaluate (metrics).

The steps look like this:

Determine Goals

Determine Tactics

Perform Tactics

Study Metrics


The important thing to remember is that you can’t achieve what you don’t name and plan. In other words, if you have no idea where you’re headed how can you create a map to get to your destination? If you’re not quantifying your efforts, it’s impossible to ever know if you’re achieving anything. One of the main reasons of business failure has to do with not having a plan, not following the plan, and not tracking metrics to ensure that the plan is working and the goals are achievable.

Determine Goals — Achievable goals are small, short term goals. To create a small, short term goal you create a long term goal and break it down to manageable chunks. For instance, if you want to increase traffic to your blog by 100% in one year, you’d need to figure out what your traffic is today, and what your traffic growth needs to be each month to achieve a 100 percent growth in one year.

Determine Tactics — Now that you have your goal, you’ll need to figure out what actions you’ll take to achieve your goal. Actions may involve using social media more strategically such as creating a social media calendar and then sticking to your plan. Your social media calendar might look like this:

(10 am, 4 pm and 9 pm) Monday through Friday — Auto sharing of new blog posts each day (posts which were either written by a ghostwriter, or yourself from a publication calendar)

(8 am, 1 pm, and 6 pm)Monday – Wednesday -Friday — Re-Tweet useful information to my followers

(11am, 3pm, and 11pm )Tuesday & Thursday — Introduce or hint about new products (you can do this via blogging as well if you have everything set up to be automatic)

8am each day spend 10 minutes answering direct messages personally

Post 2 articles a week to article marketing sites, share said articles with social media

Once you write it down, really do it, or delegate it, but get it done. You can’t succeed in any plan without carrying out the steps no matter how hard you wish it or think about it success takes action.

Study Metrics — Before you start any new campaign check your current metrics using whatever system you like such as Google Analytics. Then, pick a specific time each week or month to look at your data again. You can keep track in a spreadsheet to put it all together in one spot. Track subscriber rates, new comments, visitors, and even by how many people re-tweet and or share your information. Hint: Use Google Docs and hire a VA to keep track of this for you.

If you find the tactics you used worked well and you’re satisfied with the results, repeat them. If you want to ramp something up, or change a tactic, change only one tactic or even part of a tactic at a time, that way you can really measure and test how your one change affects your future results.

Creating Pinterest Worthy Calls to Action

One of the biggest mistakes business owners often make in their marketing efforts is to forget the most important aspect of marketing: The Call to Action. You only have a few sections to get the viewers attention whether it’s on a website, a brochure, or Pinterest. If you look around on Pinterest you’ll quickly see that one reason some business owners are not getting the results they desire is because they forgot a fundamental aspect of marketing! The Call to Action!

Granted, it’s a little more difficult creating a call to action on Pinterest because of the image centricity. But, now that you’re reading this, I’m sure you are having an “aha moment” regarding the obvious. A call to action is paramount to get anyone to do what you most desire them to do. You’ve got to tell people what to do. On Pinterest what you’re going to most likely be asking for is for them to re-pin your pins and boards, but you can ask them to do other things too.

Let’s take a look at what makes a Pinterest Worthy Call to Action:

Be Direct — You don’t want anyone looking at your pins to be confused about what to do. You want them at a glance to understand what to do and what will happen if they do what you ask. For example, if you’re going to donate money to a cause for each re-pin, say so.
Know your Target Audience — If you don’t know your target inside and out, you can’t choose pins very well, or create boards that interest them. Study your target and know them so you can know how best to phrase or show a call to action.
Be Succinct — You have a word limit, use it well. Really think about each and every word that you use so that it looks good while garnering the desired action. Remember, you can use images to get your message across too. On Pinterest, images always win.

Notice anything? The Pinterest call to action is almost the same thing that makes any call to action worthy! A big mistake business owners often make is acting like Pinterest is so different that marketing rules don’t matter anymore. Nothing could be further from the truth. Marketing rules matter. You can’t expect to make the sale if you don’t ask for the close.

By always remembering to tell your followers what you want them to do, you’ll get a higher return on your time investment. Tell them to re-pin you and why. With the advent of business accounts for Pinterest there is probably a lot more coming down the road that will make Pinterest even more useful for business marketing. Since studies are showing that people are spending more time on Pinterest than Facebook, this is a very valuable marketing tool that cannot be overlooked. It would be a shame to forget to include your call to action on such an important social media channel.

Oh, and while you’re learning to use a call to action on your boards, don’t forget to announce on your other social media accounts that your brand is now on Pinterest. That will get you off and running fast if you already have a following elsewhere.