Launching your won affiliate program can and will benefit your business and increase
your profit-making potential. When you get started in creating your program, you will
have to make some very important decisions. You will have to formulate your terms and
conditions, write an affiliate program and within those documents, and possibly most
important, decide what your commission structure will be.
Offering a competitive commission structure will not only encourage and motivate your
affiliate marketers, but will serve you well as they work even harder to grow your
business. After all, they want to make money too. A multi tier affiliate program will
afford your affiliate marketers the opportunity to become successful while allowing them
to feel valued.
While a single tier commission structure may seem more appealing and easier to
maintain, it is not nearly as profitable as a multi tier approach in the long run. As your
affiliate marketers see increased sales and increased success, so will your business.
You may also want to consider rewarding affiliates who reach certain goals by dubbing
them with the title of “super-affiliate”. Along with that title, of course, comes a higher
commission, but the incentive to get there will only make them work harder. You may be
hesitant to make such an offer knowing you will eventually have to part with a larger
portion of the profits, but then again, your profit will only grow if you encourage your
Remember, your affiliate program is only as strong as your affiliate marketers and they
will only produce results if they feel valued, rewarded and well-managed. Stay on top of
your affiliate program by being a strong leader and in turn, you will have the privilege of
leading a strong team.