Mobile accounted for 28% of US PPC impressions in Q1 2014: report

It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Its new Q1 2014 report shows that smartphones accounted for […]

10 interesting digital marketing statistics we saw this week

Here are some of the most interesting digital marketing statistics we saw last week. Statistics include Ryanair’s SEO woes, customer lifetime value, Pizza Hut’s social strategy, email personalisation and another record-breaking month for The Guardian’s. For more digital marketing stats, check out our Internet Statistics Compendium. Ryanair suffers massive drop in search rankings Data from […]

How content became King of Wales: An underdog tale

This is the story of an underdog done good. We all love an underdog, seeing the little guy succeed. And that’s why I enjoyed hearing about how visitwales.com helped turn Wales into a holiday destination to rival Cornwall and the Lake District. Once upon a time (last week) I attended Sitecore Digital Trendspot and heard […]

Why Are Romance Authors Better at Marketing & Promotion? [Smart Set]

Welcome to The Smart Set, a weekly series where I discuss some of the most interesting questions being raised by astute minds in writing, publishing, and media. “To seek: to embrace the questions, be wary of answers.” —Terry Tempest Williams Today’s edition is abbreviated since I’m at PubSmart in Charleston, SC. Female Authors Dominating Smashwords Bestseller Lists […]

Nine interesting US digital marketing stats we saw this week

It’s time again for our weekly roundup of interesting US stats we’ve seen from the world of digital marketing and ecommerce. This time it includes a whole load on mobile marketing and commerce, programmatic buying, digital music sales and how marketers understand ROI. And for more of the same, download Econsultancy’s Internet Statistics Compendium. Marketers […]

25 effective design patterns for ecommerce site search results

There is a lot that retailers can do on search results pages to make the route from search to purchase as smooth as possible.  First of all, results should be accurate and relevant to the query, but presentation of the information is all important. This can pay dividends, as site search users on an ecommerce […]