Make Money with These Membership Site Ideas

By now you’ve probably heard about membership sites and how everyone on the Internet marketing scene is starting one. The reasons vary, but the main reason membership sites are so popular with online business owners is because they allow less work while creating more money for the owner. Basically, you do the work once and get paid over and over as new members sign up and get the content you’ve already created.

Maybe you’ve thought of starting your own membership website but aren’t quite sure what types of things make good material for this type of site. If so, you’re in luck as I’ve compiled a list of membership site ideas that are popular right now.

Training – This can be training on just about anything. From how to care for a pet to how to start a business, training is a hot topic on the Internet. People come to the web for one thing – information! If you can find a market willing to pay for the training, you’ve got yourself a great membership site topic.

Content – As I said before, the Internet is nicknamed the Information Super Highway for nothing. Website owners know their potential visitors and customers are looking for quality information on all kinds of subjects. If you can provide these business owners with quality, well researched information on the topics they are looking for, they’ll come running to buy from you.

Internet Marketing – Marketing online is a HUGE market and if you have the know how in even one small part of being a successful Internet marketer, whether it’s putting together websites, affiliate marketing or something else, the chances people will be interested are good.

Starting a Work from Home Business – This ties in somewhat with Internet marketing, but it can also be its own membership site idea as well. Everyday millions of people are searching for a way to run their own business from their home. If you can provide them with everything they need to do it, you’ll likely have more buyers than you could imagine.

Living a Less Stressed Life – We’re all busy, busy, busy. That’s no secret. There are tons of people who want tips, suggestions and even step-by-step instruction on how to live a less stressed and more enjoyable life. If you’re skilled in anything from organizing to scheduling, you’ve got a money maker on your hands with this idea.

No matter which avenue you choose to take with your membership site, the most important things to do – before ever creating your site – are to research your topic and determine who your target customer is. Once those things are in place and you’ve determined you do in fact have the knowledge and an interested market, the rest will go much smoother.

What Social Advertising and Affiliate Marketing Have in Common

If you’ve done any affiliate marketing at all, you’ll be quite familiar with the phenomenon of the Super Affiliate. When you have a force of 100 affiliates, a Super Affiliate is the who’s responsible for 79% of your sales.

10 Super Affiliates are capable of achieving more results than 1,000 lukewarm affiliates who don’t want to put any work into raking in your commission cheques.

Well, I’d like to suggest that there’s a rare creature called the Super Fan. She lurks on social networks, enthusiastically creating a buzz about your brand, product or event… and a hefty percentage of your actual conversions are thanks to her.

Super Fans generously perform a variety of functions:

– They rope and bring juicy prospects right to your corral (when you’re not even there).
– They keep discussions lively and ongoing.
– They fend off the sort of bottom feeders that love to stir up contention on social networks, and are quite capable of eloquently coming to your defense.
– They provide you with a living, breathing, ongoing testimonial .
– They promote you better than that guy you hired, last year. The one with the dazzling website and clever graphics.
– They keep you in front of your market.
– They do all this because they believe in you.

If you’ve got even one Super Fan like this, you need to be thinking about what to do to reward her. Often all it takes is noting more than your attention and interaction. In short, your respect.

Value your Super Fans. Openly appreciate them.

And if you haven’t yet got any on your social networks – better put your thinking beanie on and figure out… why not?

Building the Bridge to Partnerships

When building a bridge you start out by building a strong base. You work your way up little by little eventually adding the large beams that will hold the weight necessary to cross. In business, partnerships are built in the same way. You don’t go out building large projects with your partners without first getting to know them and how well they work. There are a lot of little things that need to be taken care of before you can add the large ‘beams’.

First, you want to really know your potential partner. You want to know how well they work with clients, how they follow through with projects and how they work with you. Knowing these things ahead of time before investing your time, money and energy into a long term project will save you countless hours of stress and wasted productivity.

Start with the Small Things

* Reviews – A simple way to start working with a potential partner. Get a review copy of their product and give an honest review of it to your readers.

* Interviews – Ask your prospective partner questions about their service or product in an audio interview or co-host a video interview and share it on your membership site.

* Giveaways – A great low cost way to see how your potential partner follows through with projects. It can also tell you how much work you can expect from them.

* Guest Blog Posts – Share guest blogging with a potential partner. If this goes well try a cross blog conversation and work up to a blog series. You can gauge their writing ability as well as whether they are all about promoting their products or about catering to the needs of readers and customers.

* Affiliate Relationships – Become an affiliate for one of their products or services. This can be a first step into a long term partnership.

Move onto the Larger Things

* Develop a product together – Once you have developed a strong relationship you can think about creating a joint project together. This will build both of your businesses and can be a short term project or a long term project.

* Add value to their product – Develop a resource that will add value to their product. Think about how to benefit their customers while at the same time encouraging the growth of your own business.

* Split the profits – Collaborating on a project can reap great profits for both businesses. You can split right down the middle or give your partner a greater share of the profits in exchange for their expertise in an area that you lack. You only want to dive into this type of project after working with someone with a proven record of follow through and reliability.

* Split the workload – Once you really know your partner, you can give more and more responsibility to them knowing that they can be counted on. You can develop a product together but have them do most of the work as well as getting most of the profits. You still benefit because your name is on the project and your list and business is still growing along with theirs.

Building bridges is hard work but in the end it is the strong bridge that stands the test of time. Develop those relationships, start with the small things and move onto the larger things. Eventually you will create a successful joint partnership that you can be proud of.

Keeping your personal and professional life separate on Facebook

Pretty much everyone has a Facebook page. There are over 845 million users on Facebook. Naturally, with that large of an audience it’s important that your business be there. Marketing your business via Facebook is a great way to get new business as well as create free word of mouth marketing.

In addition, it’s easy to create Facebook advertisements, and more on Facebook. But, there are some serious roadblocks with social media that can cause problems for any business owner. You innocently click “like” on someone’s picture, article, or meme and before you know it someone you do business with us offended and fires you.

Dr. Phil says that perception is reality, so it doesn’t really matter if you’re within your rights to have your own opinions when it comes to social media. Of course, you do! However, so do your potential clients. There are some best practices for using social media when it comes to business. One of those best practices is to keep your business and personal life separate.

The way to keep your business and personal life separate is to:

Create separate accounts — Choose very carefully when business associates or acquaintances want to follow or friend you on your social media. It’s perfectly within your right to turn someone down to be your friend. Creating separate accounts can solve a lot of issues.

Think twice before doing — On social media where people can follow you without your permission, it’s important to consider the ramifications of the things that you choose to share. If you want to be controversial, think about it first.

Use privacy settings — On social media where you can set privacy features, and even block people; ensure that you take advantage of the technology. No one will know they are blocked or that your account is even there in most cases, if you set your privacy settings right. Don’t underestimate the power of keeping private things private.

Understand the technology – When you set up any social media accounts be sure to understand how it all works. For instance, consider the chain of events that occur when you “like” something. Who sees your “like”? Do you care who sees your “like”? Is it really private?

What will your Grandmother think? – A good test to see if something is appropriate to post, including pictures, memes, and thoughts — is to know whether you would want your Grandmother to see it or not. If the answer is no, don’t post it.

Stay focused on your audience – When using social media to promote your business stay focused on what your target audience wants to see from you. It’s okay to promote your business on private networks occasionally so that your family and friends know what you’re up to, but don’t share private matters unless necessary on your business social networks.

Your personal life is none of your clients’ business. It’s likely that they don’t want to know much about your private life either, especially super private information that covers the three topics that you should not discuss in mixed company: Religion, Politics and Money. Keep that in mind going forward and keep your personal and private lives separate on social media as much as possible.

3 Ways to Make a Backend Sale

Here are five effective backend sales strategies that you can apply to your business and watch the money roll in!

Backend Sales Strategy #1 – The Confirmation Sale

Every time a customer makes and completes a purchase on your site, they should be brought to a confirmation page, which provides them with a confirmation number for their purchase as well as a brief ‘thank you’ from you for their business.

This page is more than a mere illustration of your gratitude. It is a great place to continue the sale. Have you ever bought a product on a site that shows you what others who have purchased a particular product also like?

Well, they didn’t ask their customers what other products they like. They are making a sales pitch! They are most often showing you products that compliment the one you are currently viewing. The same idea should be applied to your confirmation page on your website.

When a customer makes a purchase, place products in your shopping cart that they might also be interested in.

Backend Sales Strategy #2 – The Follow-Up Email

While less immediate than the confirmation sale, a follow-up email can work wonders for your customer relationships and your business. People like to feel appreciated and if you send them a follow-up email thanking them for their purchase, they will respect you for it.

In addition to thanking them, this email can also serve as an effective backend sales tool. For instance, in this email, you can also offer a special discount on their next purchase if they act within a certain amount of time – as a token of your appreciation of course.

Remember, don’t make this message too salesy. It’s about following up strategically but with class.

Backend Sales Strategy #3 – The Triple Threat

Why stop at just one approach? Why not apply a number of backend sales strategies all at once? Hit your customers up (in a respectful and strategic way of course) three different times to ensure your best chances at making a backend sale.

1. While they are shopping, include products similar in topic on the same pages. As a customer clicks to review one product, they should also see products that compliment that particular item. This is not only helpful when grouping and organizing your products on your site, but it is also a great way to make additional sales.

2. Show your customer additional products they may be interested in on their confirmation page (directly following their initial sale). This is what we previously referred to as the Confirmation Sale.

3. Send a follow-up email to once again thank them for their purchase and also make them a special offer.

If you apply these backend sales strategies, you will be sure to gain additional sales and increase your revenue stream while concurrently pleasing your valued customers.

Remember, the more valued and appreciated your customers feel, the more likely they will be to bring you repeat business, and recommendations.

The Committed Twitter Marketer: How Often Should You Tweet?

Do you tweet once a day? Once an hour? Every few minutes? Or maybe your posts are so infrequent that you have almost forgotten you have a Twitter account.

But you have decided to use Twitter as a marketing tool for your business. So the question then becomes how often should you tweet? How many tweets does it take to make you a committed Twitter Marketer?

But the true question is not about how often, but rather about the quality of the tweets you offer. Twitter is for social networking, a place to build relationships. While it is completely appropriate to market your sales and services on Twitter, you must remember the most important aspect of any relationship is building report and trust. And the way to do that is by sharing yourself as well as sharing resources outside of those you offer to your followers.

Utilizing Twitter as a marketing tool allows for interactive marketing. Interactive marketing is critical to building a business relationship. Since Twitter is a tool through which its users can reach their audiences, real-time, you have the opportunity to build relationships with your followers in real time. If someone sends you a reply to one of your tweets, try to respond right away. Building conversations is one way to make friends. If you have a lot of followers, don’t ignore them; reply to their tweets as well.

We are all consumers. And we all buy from those we know and trust. Granted most of us have never met Walt Disney or will ever get the chance to meet Bill Gates or Steve Jobs and Steve Wozniak. But we think we know something about them. We trust them and have become brand loyal. The same is true for social media marketing. What names stand out among the crowd for you as names you trust and would buy from?

Take time to get to know your audience and give them a chance to get to know you. Once you have begun to build that ever important relationship with your followers, you will then have the opportunity to work into your marketing efforts. They will be much better received that way. By then they will know your personality, they will know about your business and all that you have been up to. They will trust you and your tweets will translate into sales.

Tweet often enough that your name stays in front of your audience. Take into consideration that your followers are probably following hundreds, if not thousands, of others. Many of those people are tweeting at the same time you are and giving you audience a distraction from your tweets. Don’t get lost in the shuffle. Tweet often yes, but tweet quality when you do.

We have all seen the same boring tweets about someone’s day or mealtime events. What about your day is particularly special? What about your business is unique? What new service or product that you offer will set the world on fire? Put some thought behind your tweets and watch as the conversation begins. Then you can sit back and enjoy the growth in your own business.

How To Resell Ebooks To Increase Your Passive Income

Adding resell rights to your information products can create a small but significant added value, if you’re considering purchasing ones to augment your info product offerings – but you have to know how to resell eBooks in the most effective way possible.

If you’re not familiar with the different kinds of resell rights, they can be confusing to a new marketer. Many people stay away from them, as a result – but it’s a shame to deny yourself the chance to put a really good resell rights product to work for you, if you find one that’s ideal: Either for your list – or the affiliate marketer you’re hoping to impress.

Let’s quickly go over the basic types of resell rights, and then I’ll give you my best 2 recommendations…

Basic Resell Rights

– May resell eBook unlimited times and keep 100% of your sales.
– Cannot change the content
– Always check license terms to see if there are restrictions on the price you are allowed to sell it for
– You must not imply or state that you are the author
– Most important: You cannot transfer your Resale Rights to any buyer

Giveaway Rights

– Can include as a bonus or part of an offer
– Can give away, but never sell or alter the book contents in any way
– Best use: Good for increasing your value or generating sign-ups

Master Resell Rights

– Can resell or include as a bonus – as well as sell the Resell Rights License
– Usually more expensive, to reflect the greater value
– May be some restrictions. Always read the license
Private Label Resell Rights (PLR)
– Can and should be customized and changed
– Comes in .txt format
– You can combine PLR articles or split a PLR eBook into different modules (ecourses or email series, blog posts, etc.)
– You can and should put your own name on it

Branding Rights

– Can replace existing links with your own custom ones to create instant commission when the customer purchases the product

Master Resell Rights books allow you to give your purchasers greater value by transferring the resell rights, whereas offering Branding Rights allows to your affiliates, so they can brand it as their own, can really sweeten the incentive to add your product to their roster.

Brandable Rights are the easiest type of eBook for affiliates to customize, if you’re hoping to get affiliates (especially top-level ones) to promote your products. And the less they have to work on your products, the more affiliates love you!

The downside? Both Master Resell Rights and Brandable Rights products are at the top end of the price scale to purchase. But usually the difference isn’t so great that it doesn’t outweigh the advantages of saving time on new product creation, or attracting even one more priceless affiliate.
As you can see, Master Resell Rights and Brandable Rights are definitely the 2 best types of resell rights to invest in, if you’re planning to use resell rights eBook to boost your online passive income.

Ways to generate revenue from your Virtual Event

Believe it or not there are many ways to make money from a virtual event. Sometimes the money you make is after the event happens, and sometimes during, and many times it is a combination of factors that enable you to earn money from having virtual events.

Sponsorships — Selling sponsorships is a great way to earn money on your virtual event. Choose sponsors that offer a benefit, discount, and value to your target audience. Be selective, limit the spots, and charge a premium.

You can also make requirements of your sponsors to promote your event, to announce their sponsorship with a badge on their site and more. There are ways to use the sponsorship to also promote the event by getting amazing value for your attendees.

Tickets — Many people have free events, but oftentimes this results in just having freebie seekers coming to the event. If you charge for the event, with great marketing, you can make quite a good income for the event even if the charge is low.

Imagine a 200 capacity conference room, charging only $5.00 each will result in a $1000 revenue from the event. Deciding your price point will take some research and knowledge of your target audience, and depend upon what you’re presenting.

It is important that if you’re selling tickets to an event that the event be more than a way to up sell other products and give something of true value to the attendees. When people are paying for an event they expect to get something amazing out of it.

Up-selling — By offering sneak-peeks and bonuses for attendees that offer discounts on other products and services that you and the speakers / presenters offer can go far in getting new clients and customers and add substantially to your bottom line.

If you charged for the event be very careful how you approach this. Most people are used to getting a coupon with a percent or set amount off for a new purchase so this will probably be a fine thing to do. Giving bonus products such as free eReports, eBooks, a recording of the event, plus a transcription of the event.

After — When the event is over, the attendees have received their copy, those who paid received their copy, now you can sell the event, forever, over and over again as a download. Imagine that you can get paid for creating an information product that you can sell over and over again in various forms from a recording of the event to the transcript of the event.

If your event is super successful and you kept track along the way, you can even sell the planning and conducting of the event as a virtual events case study “How To” guide. Events can also be broken up. If you had several speakers you can break each part up into a separate product with extras such as check lists, questionnaires, and more added to the product. There are so many ways you can repackage each event only your imagination stands in your way.

Accelerate Your List Building with Online Contests

Contests and freebies can boost your email subscriber list exponentially. However, whether or not those subscribers add value to your list or not depends on how targeted your prize is. If you’re giving away something like a free iPad you’ll get all kinds of entries who may not even care about your product or service, especially if the only requirement to possibly win is to sign up. Let’s be frank, they’re going to simply unsubscribe when the contest is over.

So, for example, if you are teaching lessons on how to use a certain graphic design software, a good prize may be to give away the software to one lucky winner, along with free classes. But, if your target audience needs baby supplies, the prize of an iPad, for example, might not be as effective. Sure, people will sign up in droves, but are they really interested in your solutions? If you really want to accelerate your list building with online contests, think strategically when planning the type of contest that you conduct.

It’s important to not only accelerate your email list building with contests, but to also accelerate your entire contest strategy by being certain about the market you plan to target. Contests generate leads, drive traffic (both online and offline), increase brand awareness, make customers and potential customers happy, create good will, and even help you develop insight into your customers that you may not have had before via user generated content.

It’s clear that online contests can boost your email list building opportunities many times over. But it is also clear that the efforts must be targeted to your specific niche audience. It’s important to study your target audience and know everything you can about their needs, fears, desires, wants, and to then create products and services that fill those needs and solve those problems. By having good products and services you’ll have read made prizes that your target audience really wants to compete to obtain.

You can then have many different types of contests such as having customers make short videos about them using your products or services, or people who want to try them to make a video about why they should be chosen to win them for free. Let others comment on the videos and vote on them, the one with the most votes wins. Then, promote the winner in a big way. Someone who wins very publically something of value like this is likely to give you a good review on the products and services and later purchase further products and services from you.

By having a good email list, full of targeted, interested potential buyers, you can basically give yourself a raise anytime you want by carefully promoting your products and services to the list members. They have signed up to receive the information you have, and they want the information. Ensure that every email you send has a purpose, and a call to action. Do not leave readers wondering what to do next. Ask them to read your blog, ask them to buy your product, ask them to make suggestions on future products. Use the list well, and grow it well with targeted subscribers and it will serve you well for years to come.

3 Quick And Dirty SEO Tips

Looking for a quick and easy way to give your website a boost in the search engine results? Here are 3 straightforward and easy tips to get the job done.

1. Add new content regularly

While that may seem obvious, it is really the best way to improve search engine results. There are a number of ways to add content including a blog, reviews, testimonials, articles and so on. Forums are also a great way to have new content added to your site by others.

2. Choose the right keywords

Select specific keyword phrases that are relevant to the webpage you are optimizing rather than general terms. Specific keyword phrases will be searched less frequently, however you will receive more targeted traffic and a higher page ranking for these phrases.

3. Linking

To achieve a high search engine ranking it is important to have other sites linking to your site. These can be one way links, or reciprocal links, where you link to another site in return for them linking to you. Internal linking also helps build the prominence of pages within your website.

Of all the types of links, one-way links have the most weight. To obtain more one-way links, writing quality content is the singular best way to motivate others to link to you. Additionally, posting on social networking sites, and linking to your site, and posting on blogs are other ways you can take control of building links to your website and web pages.

When it comes to improving your search engine ranking there are a lot of little things you can do to boost your page results however the three most important and the strategies you cannot survive without are obtaining links, choosing the right keywords and of course publishing quality content on a regular and consistent basis.