Large website with big budgets often spend millions of dollars on advertising campaigns. They plaster their URL on billboards across the nation, buy full-page spreads in magazines and spend small fortunes on pay per click advertising. How can a mini site run by your average Joe compete with that?
A better question might be, “Why should a mini site try to compete with that?” A mini site usually consists of one, or at most a few, pages. And it targets a very specific market niche. An ad in the New York Times would, in the overwhelming majority of cases, be overkill.
Promoting a mini site is doable on a mini budget. In fact, it is entirely possible to promote your mini site without spending a dime. Getting traffic may take a little more time and effort than if you spent big bucks, but your profit margin will be much higher.
Here are some free methods for promoting your mini site:
Do your own SEO. There is a small learning curve, but you can do it yourself. And once you get it right, your search engine placement will keep the traffic coming.
Submit articles to free reprint sites, such as EzineArticles.com. Include a link to your site in the resource box. The article must include the resource box whenever it is reprinted, so you’ll get links from anyone who uses your content.
Join forums that appeal to members of your target market. Participate in discussions, and include a link to your site in your signature.
Comment on blogs. Most will include a link to your site with your comment. This will help boost your search engine rankings and could result in click-through traffic.
Contact bloggers that reach your target market and ask to write a guest post for them. This is a great way to establish yourself as an expert and create interest in your site.
Write a special report, making sure to include a link to your site. Then contact others who sell information products and ask them if they would like to give it away as a bonus with their product.
Write a press release. Submit it to press release websites, online publications and bloggers.
You don’t have to spend obscene amounts of money to get the word out about your mini site. With some creativity, you can start getting traffic without spending a dime on advertising.