One of the most important components of your online marketing arsenal is to have a healthy email list. One of the best ways to accumulate targeted email addresses for your email list is to get lots of traffic. One of the best ways to get lots of traffic is to create buzz. Finally, one of the best ways to create buzz is to have an online contest.
Online contests are a fun and easy way to attract a lot of attention. If you plan carefully, you might even “go viral.” Businesses, large and small are doing it. You’ve likely seen some contests yourself. Maybe you even wondered whether or not you could conduct such a contents for your business. Well, the answer is, yes you can! It’s not hard if you plan for it, and give it the time and attention it deserves.
Get Your Website Ready — If you run a contest and your website is not ready for the new traffic it will be a wasted effort. Ensure that your host can handle the influx of new traffic, and make sure all the technical aspects are taken care of. But, it is also important to ensure that new visitors feel welcomed to your website and know what to do. Make it special for them in terms of a special landing page, and special call to action.
Make the Contest Relevant — Your contest should be relevant to your target audience and mean something to them. The worst contest will leave people not understanding the point of the contest or what brand is being promoted. Make sure your brand is promoted, and that no one is left scratching their head.
Have a Call to Action — You’ll be collecting email addresses during the contest, but ensure that you have a clear call to action. They should know that by entering their email, they’re entering the contest, but that they’re also going to get something from you such as a newsletter, updates, further advertisements, whatever it is you’re going to use that email for, let them know. Then do it.
Promote the Contest — That’s right, the contest will not promote itself, at least not at the beginning. Promote it the same way you do any other product. Blog about it before hand, get the excitement up, talk about it on social media. Then, launch it, blog about it, and promote it on social media. You can even get your affiliates to promote it, and set up a way for those who enter the contest to also promote it easily. The important thing is, you need to make a big deal about it so that it is taken as a big deal.
By having a contest you’ll create a huge buzz that, if you play your cards right, can create a huge windfall for your business in terms of website traffic, and if you have a bricks and mortar store, an influx of new feet in the door ready to spend money with you. Contests do so much more than spread brand awareness, they also spread goodwill, and great feelings about your business, products and services.