If you have a product review website you want it to make sales. You’re not going to create the reviews out of only the kindness of your heart. Of course, you want to create reviews for your readers because you care about whether they are being led to purchase effective products and services or not, but you also need to earn a living. It’s super important to present your reviews in such a way that makes readers want to buy the things you recommend.
Honesty First — You can’t promote or review products if you have no integrity. Well, I guess that isn’t exactly true, people do it all the time, and yes, they still make money. But, do they feel good about making that money? Maybe, but you know what, if you are first and foremost honest your business will last longer because you’ll have legions of people who can’t wait to read your next review because they trust you.
Use Different Mediums– Depending upon the product a video review, a podcast, or even a webinar might be the best way to review the product in question. Some products need a good person to demonstrate how it works and nothing can be better than a video with voice. This might be outside your comfort zone but the way that you become successful is to push through each new level.
Give the Good with the Bad — Every product has good and bad points therefore, it is imperative that you tell the audience that. A good formula is tell them the good, tell them the bad, and leave them with the good again. You don’t have to completely destroy a product with a bad review, unless you just need to, but you can be honest and mention the bad with the good. Your audience will appreciate it and the product creators may just change their product due to your honest assessment.
Know your Audience — You can’t find the right products if you don’t know who your audience is. Additionally, it is important to write a product review directed toward that audience. Knowing the audience will ensure that you know what buzz words to use that creates trust, and realization that they need the product you’re talking about.
Give All the Information — Your readers need to know who produces the product or service, where they can buy it, and that you make a percentage of sales or that you were given a free product or all of the above. It is important to tell the truth and in this case, not telling can be illegal. Readers must know whether you paid for the product to review it, or whether you were given a review copy, sample or example.
Practice Good SEO — If you want a lot of visitors to come to your product review website then you must practice good SEO. SEO is search engine optimization. This means that you work to optimize your website for the benefit of a search engine like Google so that visitors can find your website. Read everything you can about SEO, but the basics are that each page, or blog post, should have a unique title, and focus on specific researched keywords, to get the best results.